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    Daily & Sunday Newspaper Readers Per Copy Trend


     

    Daily Newspaper

    Sunday Newspaper

    Year

    Readers Per Copy

    Readers Per Copy

     

     

     

    1994

    2.337

    2.319

     

     

     

    1995

    2.350

    2.394

     

     

     

    1996

    2.281

    2.362

     

     

     

    1997

    2.326

    2.377

     

     

     

    1998

    2.232

    2.272

     

     

     

    1999

    2.148

    2.232

     

     

     

    2000

    2.186

    2.369

     

     

     

    2001

    2.181

    2.314

     

     

     

    2002

    2.267

    2.413

     

     

     

    2003

    2.277

    2.437

     

     

     

    2004

    2.380

    2.470

     

     

     

    2005

    2.338

    2.561

     

     

     

    2006

    2.299

    2.537

    2007

    2.128

    2.477



    Sources: Simmons Market Research Bureau (1994 -1997);
    Mediamark Research Inc. (1998 - Present); SRDS Circulation

    Prepared by NAA Business Analysis and Research Dept.
    For questions, contact William Johnson, Manager Research and Product Development at johnw@naa.org

    Last updated: June, 2007

    First Published:
    June 1, 2007

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    NAA / Political

    As the 2008 presidential campaign swings into full gear, NAA announces the launch of NAA / Political. This new Web site tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?

    Learn more

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    NAA Events

    2008 Retail Advertising Forum
    September 21 - 23, Dallas, TX

    NAA’s Retail Forum was introduced five years ago so that newspaper media and retail executives would have an opportunity to communicate about strategies, products and processes which achieve the goals of retailers.

    Event Details