NAA Research Federation Resource List

Magazines/Journals/Publications

• Advertising Age Magazine www.adage.com
• Advertising Week Magazine www.adweek.com
• American Advertising Magazine
• Business Week www.businessweek.com
• Buying Power of Black Americans www.targetmarketnews.com/BuyingPower04.htm
• Editor & Publisher www.editorandpublisher.com
• Fortune Magazine www.fortune.com
• Hispanic Business www.hispanicbusiness.com
• Media www.mediapost.com/reg/
• Media Targeting www.rab.com/mt2000/profiles.cfm?from=mt2000 (pro-radio research from Arbitron)
• Media Week Magazine www.mediaweek.com
• Quirk's Marketing Research Review www.quirks.com
• Research Alert www.epmcom.com/html/consumer/RA
• RFL Communications Research Newsletters www.rflonline.com/
• Sales & Marketing Management www.salesandmarketing.com/smm/index.jsp

Marketing & Research Organizations

• AAPOR (American Association of Public Opinion Research) www.aapor.org
• AAN (Association of Alternative Newsweeklies) www.aan.org
• AEJMC (Association for Education in Journalism and Mass Communication) www.aejmc.org
• AMA (American Marketing Association) www.marketingpower.com
• API (American Press Institute) www.americanpressinstitute.org
• ARF (Advertising Research Federation) www.thearf.org
• American Academy of Advert ising http://americanacademyofadvertising.org
• CAB (Cable TV Ad Bureau) www.onetvworld.org
• CASRO (Council of American Survey Research Organizations) www.casro.org
• CMOR (Council on Marketing and Opinion Research) www.cmor.org
• ESOMAR (The World Association of Research Professionals) www.esomar.org
• INMA (International Newspaper Marketing Association) www.inma.org
• MPA (Magazine Publishers of America) www.magazine.org
• MRA (Market Research Association) www.mra-net.org
• NAA (Newspaper Association of America) www.naa.org
• NAB (National Association of Broadcasters www.nab.org
• NCPP (The National Council on Public Polls) www.ncpp.org
• OAAA (Outdoor Advert ising Association of America) www.oaaa.org
• RAB (Radio Advert ising Bureau) www.rab.com
• TVB (Television Bureau of Advert ising) www.tvb.org
• World Association of Newspapers www.wan-press.org

Books

• Advertising Media Planning, Scissors & Bumba, 1996
• An Introduction to Survey Research and Data Analysis. Weisberg, H.F. and Bowen, B.D., 1977.
• ARF Guidelines Handbook, Advert ising Research Federation, 1990
• Business Statistics on the Web: Find Them Fast-At Little or No Cost, Berinstein, 2003
• Consumer Insight: How To Use Data And Market Research To Get Closer To Your Customer (Market Research in Practice), Stone Bond & Foss, 2004
• How Customers Think: Essential Insights into the Mind of the Market. Zaltman, G., 2003.
• Introduction to Advert ising Media, Surmanek, 1993
• Introduction to Online Market & Industry Research, Shamel, 2004
• Market Research: A Guide to Planning, Methodology and Evaluation , Hague, 2002
• Marketing Research, Eighth Edition, Aaker, D.A., Kumar, V. and Day, G.S., 2003.
• Newspaper Marketing Research: A Primer. Selzer, J.A. (Ed.), 1991.
• Newspaper Research Methodology, Newspaper Research Council, 1989
• Newsroom Guide to Polls & Surveys, Wilhoit & Weaver, 1980
• Qualitative Market Research: A Comprehensive Guide, Mariampolski, 2001
• State of the Art Marketing Research, Second Edition. Blankenship, A., Breen, G. and Dutka, A., 1998.
• The Handbook of Online Marketing Research: Knowing Your Customer Using the Net, Grossnickle & Raskin, 2000
• The Survey Research Handbook, Second Edition, Alreck, P.A. and Settle, R.B., 1994.

Email Newsletters

• Belden Associate's In The Know – subscribe at www.beldenassociates.com/know.htm
• BIGResearch BIG Executive Briefing – subscribe at www.formsite.com/prosper/bigscj/
• MediaPost's Media Daily Newsletter – subscribe at www.mediapost.com
• Research Brief from The Center for Media Research – subscribe at www.mediapost.com/research/cfmr_brief.cfm
• Springwise Newsletter – subscribe at www.springwise.com/newsletter/newsletter.html
• The Newspaper Industry E-Newsletter – subscribe at www.inma.org/_registration/register.cfm
• Trendwatching Newsletter – subscribe at http://www.trendwatching.com/newsletter/newsletter.html

Web sites

• Auto Channel www.autochannel.com
• Automotive Market Research Council www.amrc.org
• Automotive News Data Center www.autonews.com/datacenter.cms
• Cross-Sell www.cross-sell.com
• Detroit News www.detnews.com/autos/index.htm
• International Trade Commission www.ita.doc.gov
• National Automotive Dealers Association www.nada.org
• National Independent Automobile Dealers Association www.niada.com
• Polk Auto Intelligence www.polk.com
• Wards Auto www.wardsauto.com
• Yahoo! Automobile News http:\\biz.yahoo.com/ic/n/carmfg.html

• ABC (Audit Bureau of Circulation) www.accessabc.com
• BPA Worldwide www.bpaww.com
• Traffic Audit Bureau for Media www.tabonline.com

• GTE SuperPages superpages.gte.com
• Netscape Web Directory home.netscape.com
• Netscape Yellow Pages http://yp.netscape.com
• People Finder http://wp.netscape.com/netcenter/whitepages.html
• Standard Directory of Advertisers www.redbooks.com
• Thomas Register www.thomasregister.com
• United States Postal Service http://zip4.usps.com/zip4/citytown_zip.jsp

• FDIC www.fdic.gov
• Federal Reserve Board Beige Book http://federalreserve.gov/fomc/beigebook/2005/20050119/default.htm
• Free Lunch from Economy.com www.economy.com/freelunch
• The Conference Board www.conference-board.org
• The Economic Data Global Express www.e-edge.org

• ABA Marketing Network www.aba.com/marketingnetwork/default.htm
• Insurance Marketing Communications Association www.imcanet.com
• Mortgage Bankers Association www.mbaa.org

• @ResearchInfo.com www.researchinfo.com - Free market research resources
• About.com www.about.com - various topics
• Claritas www.claritas.com
• Statistical Abstract of the United States www.census.gov/statab/www/
• Unemployment www.bls.gov/web/laummtrk.htm – metro unemployment rates
• Urban Institute www.urban.org

• Bureau of Labor Statistics http://stats.bls.gov
• Bureau of the Census www.census.gov
• Department of Agriculture www.usda.gov
• Department of Commerce www.doc.gov
• Department of Education www.ed.gov
• Department of Energy www.doe.gov
• Department of Health and Human Services www.os.dhhs.gov
• Department of Housing and Urban Development www.hud.gov
• Department of Transportation www.dot.gov
• FedWorld Information Network www.fedworld.gov
• Government Printing Office www.gpo.gov
• Small Business Administration www.sbaonline.sba.gov

• Hispanic Lifestyle www.hispaniclifestyle.com
• Hispanic Online www.hispaniconline.com
• Hispanic Trends www.hispanictrends.com
• Hispanic Vista www.hispanicvista.com
• The Pew Hispanic Center www.pewhispanic.org

• National Staffing Association www.staffingtoday.com
• Society for Human Resource Management www.shrm.org

• Advert ising Media Internet Center www.amic.com
• Landon New Media www.landonmedia.com
• Media Info Center www.mediainfocenter.org
• Media Life Magazine www.medialifemagazine.com
• Media Post www.mediapost.com
• Nielsen Media Research www.nielsenmedia.com
• Poynter Institute http://poynter.org/
• Radio and Records www.radioandrecords.com
• Readership Institute www.readership.org
• SRDS Media Solutions www.srds.com
• The Center for Media Research www.mediapost.com/research/cfmr_brief.cfm
• The Newspaper Industry www.newspaper-industry.org
• The Pew Research Center for The People and The Press www.people-press.org
• The State of the New Media 2004 www.stateofthemedia.org
• The Yellow Pages Research Institute www.yppa.org/research/index.cfm

• ACCRA www.accra.org (research organization on economic and community development)
• California Association of Realtors www.car.com
• National Apartment Association www.naahq.org
• National Association of Realtors www.realtor.org/Research.nsf/Pages/EHSdata

• AdMall for Co-op/Indistry Info www.admall.com
• American Religion Archive www.thearda.com
• Economic Indicators www.economicindicators.gov
• Google Zeitgeist www.google.com/press/zeitgeist.html
• LookSmart Find Articles www.findarticles.com/
• Market Stats www.marketstats.com
• McGraw-Hill Business Statistics Center www.mhhe.com/business/opsci/bstat/index.mhtml
• MelissaData Free Lookups www.melissadata.com/Lookups/index.htm
• Ready Reference www.winsor.edu/pages/sitepage.cfm?id=426
• Statistics Homepage www.statsoft.com/textbook/stathome.html
• Statistics.com www.statistics.com/index.html
• The Library of Congress www.loc.gov/
• The World Fact book www.odci.gov/cia/publications/factbook/
• The World's Market Research Wed site www.worldopinion.com/home.html
• Travel Industry Association of America www.tia.org
• University of Michigan Library www.lib.umich.edu

• Ad Audit Services www.adauditservices.com
• Adspies www.adspies.com
• American Opinion Research Inc www.aapor.org
• Arbitron www.arbitron.com
• Belden Associates www.beldenassociates.com/
• BIG Research www.bigresearch.com
• Borrell Associates Inc. www.borrellassociates.com/research.html
• Clark Martire & Bartolomeo Inc. www.cmbinc.com
• Corzen www.corzen.com
• Gallup Organization www.gallup.com/
• McCann World Group www.mccann.com
• Media Insight Group www.mediainsightgroup.com
• Mediamark Research Inc. www.mediamark.com
• Minnesota Opinion Research Inc (MORI) www.moriresearch.com
• MSA Research www.msa-research.com
• Nielsen www.nielsenmedia.com
• PQ Media www.pqmedia.com
• Pulse Research Inc. www.pulseresearch.com
• Sales Development Services www.sdsinc.com
• Scarborough Research www.scarborough.com
• Selzer & Company www.selzerco.com/index.html
• The Brookings Institution www.brookings.edu/default.htm
• TNS Media Intelligence/CMR www.tnsmi-cmr.com
• Wanted Technologies Inc. www.wantedtech.com

• Food Marketing Institute www.fmi.org
• Golf Data www.golfdatatech.com
• International Council of Shopping Centers www.icsc.org
• International Mass Retail Association www.imra.org
• National Association of Chain Drug Stores www.nacds.org
• National Association of Remodeling Industry www.nari.org
• National Grocers Association www.nationalgrocers.org
• National Jewelry Study www.nationaljewelrystudy.com
• National Restaurant Association www.restaurant.org
• National Retail Federation www.nrf.com
• North American Retail Dealers Association www.narda.com
• Online Service for Retail Executives www.chainstoreage.com
• Progressive Grocer www.progressivegrocer.com/
• Retail Advertising and Marketing Association, International www.rama-nrf.org
• Retail Forward www.retailforward.com – retail information

Questions? Additions? Please contact David Asher at ashed@naa.org.

First Published:
July 16, 2007