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    2007 Circulation Facts, Figures & Logic (Electronic)



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    • Please note: NAA Electronic publications will be delivered via email on the next business day upon ordering, Monday – Friday 8am – 5pm. If you have any questions please contact us at (800) 651- 4NAA.

    Resource Type:
    Product

    Format(s):
    ELEC_PUBL

    Price:

    $24.95    Federation Members
    $34.95    NAA Members
    $59.95    Nonmembers

    Product Description:

    This publication reports the results of NAA's biennial Circulation Survey and provides the standardized performance measures and trend analysis that newspaper executives use for benchmarking, budgeting, and strategic planning. An ideal resource for circulation, marketing and research professionals, this year's edition documents changes in newspaper subscription sales strategies, subscriber retention data by sales source, single-copy sales by outlet, and an in-depth look at other aspects of newspaper marketing from distribution to zoning capabilities to customer service metrics.

    For further information, please contact John Murray at (571) 366-1030 or john.murray@naa.org.

    [NOTE: This product is also available as a printed guide. Click here to purchase the print version]

    Item #: E-044

    Previous Versions

    Looking for an older version of Circulation Facts, Figures and Logic? The 2003 and 2005 versions are available as free downloads:

    NAA / Political

    As the 2008 presidential campaign swings into full gear, NAA announces the launch of NAA / Political. This new Web site tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?

    Learn more

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    2008 Young Reader Seminar

    The NAA Foundation brings together the best minds in youth readership. Join us in Phoenix for a conference with youth editors, NIE professionals and scholastic media advocates. Separate programming strands will provide everyone with plenty of opportunities to learn through interactive instructional sessions,inspiring keynote addresses, show-and-tell presentations, and informative discussions. It’s a premier training opportunity not to be missed!

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