Sign In    |    Member Center

Resources Toolbox


Browse subject areas:
Browse keywords:

2007 Circulation Facts, Figures & Logic

Resource Type:
Product

Format(s):
GUIDE

Price:

$24.95    Federation Members
$34.95    NAA Members
$59.95    Nonmembers

Product Description:

This publication reports the results of NAA's biennial Circulation Survey and provides the standardized performance measures and trend analysis that newspaper executives use for benchmarking, budgeting, and strategic planning. An ideal resource for circulation, marketing and research professionals, this year's edition documents changes in newspaper subscription sales strategies, subscriber retention data by sales source, single-copy sales by outlet, and an in-depth look at other aspects of newspaper marketing from distribution to zoning capabilities to customer service metrics.

For further information, please contact John Murray at (571) 366-1030 or john.murray@naa.org.

[NOTE: This product is also available electronically. Click here to purchase the electronic version]

Item #: 41038

NAA / Political

As the 2008 presidential campaign swings into full gear, NAA announces the launch of NAA / Political. This new Web site tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?

Learn more

Suggestions

We are actively adding new resources. If you know of a resource that you think we should include, please send us your suggestions.

Send us your suggestions ›

NAA Events

2008 Young Reader Seminar

The NAA Foundation brings together the best minds in youth readership. Join us in Phoenix for a conference with youth editors, NIE professionals and scholastic media advocates. Separate programming strands will provide everyone with plenty of opportunities to learn through interactive instructional sessions,inspiring keynote addresses, show-and-tell presentations, and informative discussions. It’s a premier training opportunity not to be missed!

Seminar Details