2007 Competitive Media Brochures (pack of 20) 

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Resource Type:
Product

Format(s):
BROCHURE

Product Description:

Targeting consumers in a media-fragmented marketplace is a continual challenge for many advertisers. The abundance of advertising sources overwhelms and divides consumer attention. As advertisers strive for an effective media mix, they should know that there is one media that stands out from the rest. Newspaper continues to be a powerful medium reaching an array of demographic segments with unsurpassed advertising impact. The booklets that illustrates newspaper's advantage over other media are NAA's Competitive Media Brochures. The Competitive Media Brochures cull data from current syndicated and primary research sources. They use friendly text and tables that demonstrate newspaper's competitive edge over TV, radio, cable, direct mail and Yellow Pages. Newspaper sales representatives and research managers can incorporate this information into their presentations and convince potential advertisers of the power of newspapers. They can also encourage existing advertisers to increase newspaper's share of their ad budgets. The information in the Competitive Media Brochures enables newspapers representatives to build bridges to advertisers and influence media buying decisions.

For further information, please contact Jim Conaghan at (571) 366-1026 or jim.conaghan@naa.org .