2008 NAA Advertising Planbook (non-imprinted)

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Resource Type:
Product

Format(s):
BOOK

Product Description:

Every year, hundreds upon hundreds of newspaper-media companies like yours purchase this award-winning guide for the ways by which it improves their sales programs.

The NAA Planbook does all this:

• Excels as a sales-training program and refresher course for both new and experienced reps
• Provides customers with proof positive of newspaper media's superiority against other media
• Arms sales reps with compelling data on a wide range of business' advertising budget needs
• Transforms sales reps into planning consultants and strengthens advertiser relationships
• Includes two must-read, all-new sections — Internet Marketing and Creating Effective Ads
• Makes a thoughtful and attractive gift that keeps your company in front of current and potential clients.

For further information, please contact the Planbook Coordinator at: (800) 879- 4666 or planbook@naa.org.

Item #: 21080