2009 Circulation Facts, Figures & Logic

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Product

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ELEC_PUBL

Product Description:

The 2009 edition of NAA’s “Circulation Facts, Figures & Logic” is the newest installment of the ongoing NAA study that has documented fundamental changes in marketing the daily newspaper. This year’s publication also provides insight into the emergence of a new newspaper business model. Continual change is necessary to meet the evolving needs of readers and advertisers. This year’s study was conducted in the midst of newspapers responding to pronounced changes in how consumers gather news and information and an economy that impacted the advertising revenue of every participant. The result has been tough business decisions, many of which have had very positive outcomes that reflect well on the resiliency and resourcefulness of the managers at the local level.

The 2009 edition includes the latest data and trending information on the range of circulation metrics including; subscriber churn analysis, retention data by sales source, single-copy sales by outlet, subscriber payment practices, and an in-depth look at other aspects of newspaper marketing from distribution zoning capabilities to customer service

For further information, please contact John Murray at (571) 366-1030 or john.murray@naa.org.

Item #: E-049