Capturing Political Advertising Dollars Webinar CD-ROM

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Product

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CDROM

Product Description:

Most observers expect the 2004 presidential race to be one of the closest and most expensive contests ever. Even though Democratic and Republican war chests are filling, new federal election laws will severely limit the expenditure of campaign dollars on broadcast television in the months immediately prior to the election. That opens a big window of opportunity for online and print newspaper sales reps to grab a bigger slice of this ad pie than ever before. Winning campaign dollars in national and local elections, AND in the growing category of advocacy and "issue" advertising, calls for a whole new sales vocabulary. NAA pulled together a hot panel of experts to tutor you on how to identify your best prospects for political ad dollars, and how to leverage your online properties to make the sale. This Webinar, while primarily geared to sales professionals who handle online political and advocacy advertising, will offer insights and tools you can use to hone your print pitch as well.

For further information, please contact Randy Bennett at (571) 366-1035 or randy.bennett@naa.org.  

Item #: 51050