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      Doing Newspaper Research: A Short Course (Electronic)



      • Download an Order Form

      • Please note: NAA Electronic publications will be delivered via email on the next business day upon ordering, Monday – Friday 8am – 5pm. If you have any questions please contact us at (800) 651- 4NAA.

      Resource Type:
      Product

      Format(s):
      ELEC_PUBL

      Price:

      N/A FREE    Federation Members
      $9.95    NAA Members
      $19.95    Nonmembers

      Product Description:

      This third edition of the Newspaper Association of America’s basic research primer provides a solid foundation for developing and managing newspaper surveys. The latest version of the publication also covers online surveying and research.

      For further information, please contact David Asher at (571) 366-1028 or david.asher@naa.org

      Item#: E-025

      NAA / Political

      As the 2008 presidential campaign swings into full gear, NAA announces the launch of NAA / Political. This new Web site tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?

      Learn more

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      NAA Events

      2008 Retail Advertising Forum
      September 21 - 23, Dallas, TX

      NAA’s Retail Forum was introduced five years ago so that newspaper media and retail executives would have an opportunity to communicate about strategies, products and processes which achieve the goals of retailers.

      Event Details