Power of One: NAA Single-Copy Buyer Study 2006

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Resource Type:
Product

Format(s):
BROCHURE

Product Description:

Explore the factors that influence the single copy buying decision and how the front page, promotion, discounting, and convenience can impact sales. This publication documents the findings from the most comprehensive study NAA has ever conducted of single copy readers. Based upon the responses of 5,000 single copy purchasers learn how to reach the infrequent and younger buyer and the role that price plays in the decision making process. The study delves into the purpose of the shopping trip, how frequently newspaper readers visit a location, the buyers total spending in the store – all the information that single copy managers and merchandisers need to know when approaching new retail locations. In addition, the online information channel is examined and its role in print readership. The publication also includes more than a dozen successful promotions to demonstrate how the research can be applied in pursuit of the occasional buyer to increase sales and build lasting relationship with retailers.

For further information, please contact Rob Rubrecht at (571) 366-1032 or  robert.rubrecht@naa.org.