TeenPager: Ten Strategies Targeting Teen Readers

The TeenPager report takes a close look at ten teen products.  Some have been around for more than 15 years; others have just begun.  With each product, a summary is provided to address the details of its launch, development, content, teen participation, NIE partnerships and advertising and marketing involvement.  All of them are distinct in their own ways; all share lessons learned over the years and provide detailed examples of practices found to be successful in targeting teen readers.

For further information, please contact Diane Hockenberry at (571) 366-1034 or diane.hockenberry@naa.org.

Item #: 50214

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Resource Type:
Product

Format(s):
BOOK