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September 2008 |
Advertising & NewspaperMedia E-Newsletter, September 2008
NAA's Advertising & NewspaperMedia E-Newsletter, September 2008
First Published: September 1, 2009
Local Sites Deliver Results
A recently released study by the OPA (Online Publishers Association) clearly states that local sites have a distinct advantage when it comes to delivering results. The study finds that consumers trust advertising on local sites and are likely to take action after viewing ads on these sites. In addition, newspaper sites outperform all other local sites in terms of consumers “taking action.”
First Published: September 1, 2008
This Christmas, Macy’s Asks Newspapers, America to "Believe"
Newspapers around the country are excited about the “I Believe” initiative with NAA. The initiative is a major opportunity in many ways:
First Published: September 1, 2008
Co-op Advertising …An Untapped Resource!
Newspapers are always looking for a new source of income to replace loss revenues. Co-op can be the answer. You can help find and allocate this money to advertising in your newspapers and newspaper related products. Your accounts need your help in finding new ways to finance their advertising. To be a successful newspaper salesperson in today’s economy, you must be skilled at finding your accounts alternative ways of getting their advertising message in front of their customers–our readers.
First Published: September 1, 2008
Top 10 Talking Points to Assist Sales Representatives in Selling Zoned Products
I received a call the other day from a newspaper executive challenged with how to help advertising reps sell zoned products or zoned editions of the paper. This newspaper is zoning for the first time and what an opportunity!!! Since we did not have anything in the ‘can’ per se to send him, I began putting on my old sales and advertising trainer hats. About an hour later, I ended up with this Top Ten List. This list, while not the only talking points, is a great start in helping your team sell zoned products.
First Published: September 1, 2008
Online Social Network Recruiting
Web 2.0 is the new, hot industry buzz word rapidly becoming a crucial element in today’s online business platforms. The web has undergone a dramatic social revolution recently. No longer just a destination to locate static information, today’s web is now also a dynamic, interactive forum. It’s evolved toward a greater personal and social platform where people come to build communities and converse on all sorts of topics and interests. Now, in this web 2.0 world, people provide the content and anyone can join!
First Published: September 1, 2008
5 Quick Facts About the 2008 NAA Recruitment Advertising Forum
WHAT IS THE RECRUITMENT FORUM: This is the annual meeting which provides Recruitment Advertising Executives a venue to network, share best practices, problem solve and have strategic recruitment advertising discussions.
First Published: September 1, 2008
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August 2008 |
Advertising & NewspaperMedia, August 2008
NAA's Advertising & NewspaperMedia E-Newsletter, August 2008
First Published: August 1, 2008
Conversion Attribution
At this year’s Centro meeting, there was a most interesting discussion about which factors impact conversion rates for online advertising. These are worth keeping in mind when you consider the factors that impact online programs you are selling.
First Published: August 1, 2008
A Whack on the Side of the Head
One of my favorite books was written years ago by Roger Von Oech. It is a book about creativity and problems solving. One of the ideas that Roger suggests for those trying to find new solutions is to look at an issue from a different point of view. Look at it upside down -or sideways maybe. When we think about challenges today, we tend to see things as they are rather than from some other angle.
First Published: August 1, 2008
Foreclosure: The Latest Trend in Real Estate Advertising
The Inman Real Estate Conference in San Francisco in July was full of insights into the current real estate market. It is precisely those sorts of insights that improve the level of discussions with real estate advertisers.
First Published: August 1, 2008
Rise of “Permission Advertising” puts Newspapers solidly back in the Political Media Mix
The 30-second television spot may not be a dinosaur yet, but its extinction is being anticipated by advertisers, agencies and media analysts alike. Technologies like TiVo and the Internet (to name just two of many) are empowering viewers to ignore the TV advertisements that have introduced people to countless products, services and politicians for more than four decades.
First Published: August 1, 2008
A Job Well Done: Media Service Agencies Respect Digital Value Proposition
Did you know that the nation’s top media service agencies are embracing your Digital Value Presentation? Well they are, and it’s a fact we all should be proud of.
First Published: August 1, 2008
New Solutions in Contact Acquisition for Newspaper Sales Representatives
Leads…leads…leads what sales person doesn't’t want them? Sophisticated contact management systems containing proprietary data, traditional business data such as InfoUsa or D&B, and competitive data may be the norm in helping identify prospects for newspaper sales reps today. Of course, the old fashioned card collection from networking events and referrals also help build the sales rep’s prospect list, but as the web community has evolved, so too have the tools for prospecting. Below is a quick overview of new online contact information tools that anyone in sales should be using.
First Published: August 1, 2008
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NAA / Political
As the 2008 presidential campaign swings into full gear, NAA announces the launch of NAA / Political. This new Web site tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?
Learn more
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NAA Events
2008 Retail Advertising Forum
September 21 - 23, Dallas, TX
NAA’s Retail Forum was introduced five years ago so that newspaper media and retail executives would have an opportunity to communicate about strategies, products and processes which achieve the goals of retailers.
Event Details |