NAA Publications
| Selected Issue*: December 2, 2008 |
Advertising & NewspaperMedia, December 2, 2008
NAA's Advertising & NewspaperMedia E-Newsletter, December 2, 2008
First Published: December 2, 2008
When Advertising Works
NAA recently acquired as syndicated study conducted by Yankelovich in the third quarter of 2008 that reveals some interesting tidbits worth sharing.
First Published: December 2, 2008
Art Spinella's Predictions for the Automotive Industry
CNW research is highly regarded as a trusted source of research information for the automotive industry, providing influential reports such as the New and Used Vehicle Purchase Funnel – something that the industry consistently relies upon to determine purchase intenders and brands under consideration. CNW is led by its president Art Spinella who recently revealed his thoughts on where the auto market is going and what will take it there. The thoughts, while sobering, provide insight into the economy in general and the auto industry in particular.
First Published: December 2, 2008
Co-op Advertising: The End of the Year Stimulus Check for You and Your Retailers
Financially speaking, 2008 has been a horrific year for all – and it’s not over. Yet newspapers and retailers can still work together and turn economic crisis into an economic opportunity.
First Published: December 2, 2008
Local Interactive Trends
Having just attended the November ILM (Interactive Local Media) Kelsey Conference in Santa Clara, CA , I’d like to share 3 upcoming trends that are relevant to newspaper advertising:
First Published: December 22, 2008
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