NAA Publications
| Selected Issue*: February 2008 |
Advertising & NewspaperMedia, February 2008
NAA's Advertising & NewspaperMedia E-Newsletter, February 2008
First Published: February 19, 2008
The Real Estate Constant: Newspaper Readership
Much has changed since 1995 in how consumers are made aware of the real estate marketplace and their understanding of its dynamics: the explosion in media and rising prosperity for wide sectors of the economy has insured that. One thing has remained constant, however, the use of print newspapers by home buyers and sellers.
First Published: February 19, 2008
Finding Ad Dollars in a Tough Retail Market
We all know that slowing homes sales, foreclosures, higher energy prices, consumer debt and tough new competition from catalog and online companies have put a world of hurt on the $3.8 trillion retail industry, but that doesn’t mean there isn’t still opportunity for newspapermedia to garner ad sales and help our partners out as well. It just means we have to work a bit harder at it. To that end, here are some thoughts to keep in mind as we go forward in 2008.
First Published: February 19, 2008
When Taking on the Competition Sell Our Benefits
Newspapers have to compete against other media but it is never a good idea to “sell against other media.” I strongly favor an approach of selling the benefits of newspaper media as opposed to knocking the competition. Remember, your advertiser never appreciates being told that the media decisions already made were poor ones.
First Published: February 19, 2008
Recruitment’s Online Evolution
Over the past 25 years we have seen an explosion of channel proliferation across the entire media landscape. TV has gone from 3 networks to 100+ channels, magazines titles have broached the 45,000 mark and the internet now offers over 20+ million sites. Within the recruitment category, there are now over 40,000 sites and the number is expected to continue to grow. Included in this recruitment explosion is the free posting phenomenon of Craigslist, as well as the burgeoning social networking phenomenon.
First Published: February 19, 2008
Automotive Advertising 2.0 Going Beyond Print, Digital and Video
There is a new advertising/marketing reality emerging in the automotive space; an approach to customer acquisition that is profoundly website centered for both manufacturers and franchise dealers. It relies heavily on massive web data analysis to guide ad message weight and content across non-digital media.
First Published: February 19, 2008
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