NAA Publications
| Selected Issue*: July 2008 |
Advertising & NewspaperMedia, July 2008
NAA's Advertising & NewspaperMedia E-Newsletter, July 2008
First Published: July 22, 2008
Updating the Story We Tell Advertisers
As we travel around the country talking to advertisers and advertising agencies to evangelize the value of newspaper media, we have found that showing advertising ideas has really resonated. These ideas come from you. You might be interested in taking a look at the just redesigned www.newspapermedia.com website to see some of the ideas we have received from you.
First Published: July 22, 2008
Derrie-Air
In 1993, Neil French, the Hall Of Fame copywriter of Ogilvy and Mather, was working in Singapore for an account called Singapore Press Holdings (the largest newspaper company in Singapore). Specifically, the Straits Times was struggling with ad sales to the major beverage companies and packaged goods companies because the national advertisers believed that newspaper advertising can not build a brand. Enter Neil.
First Published: July 22, 2008
How Americans Buy a Home
For years, advertisers have been familiar with and embraced the “Buying Process Funnel”. This funnel charted the waters of how consumers made considered purchases. Most prominent use of the Process Funnel has come in the area of automobile purchasing. In recent years, however, this same funnel outlined the steps of home purchase as well.
First Published: July 22, 2008
Newspaper Media Synergy an Asset for Political Advertisers
Politicos have always sought the most efficient and effective media mix for their clients at the local, state and national level. So, it was inevitable that internet advertising would play a significant role in the current political media landscape. Internet applications for campaigns have been numerous, spanning traditional resources and social networking, and despite only garnering 17-20% of media expenditures through the 2006 elections, all signs indicate that the internet’s share will continue to grow for the foreseeable future.
First Published: July 22, 2008
Understanding Retail Jargon: 20 Common Retail Terms
Calling on today’s retailers is quite a challenging task. Retailers are time starved, under intense pressure and need knowledgeable media executives to help them find solutions to marketing problems. One way newspaper media sales executives can set themselves apart from their TV, Radio etc.
First Published: July 22, 2008
Recruitment Online Revolution
The last 25 years have shown an explosion of channel proliferation across the entire media landscape. TV has jumped from 3 networks to 100+ channels, magazines comprise over 45,000 titles, and the internet offers over 20+ million sites. Recruitment alone generates over 55,000 dedicated sites to date, with that number expected to continue to grow.
First Published: July 22, 2008
NAA and AMCEA Agency Committee Move to Improve Industry Credit Functions
The Preprint Projection Center, a new online resource that enables newspapers to share timely market information with advertisers, while reducing the need to respond to individual requests for such data, is available free to publishers and advertisers.
First Published: July 22, 2008
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