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NAA Publications

Selected Issue*: February 2009



Advertising & NewspaperMedia, February 17, 2009
NAA's Advertising & NewspaperMedia E-Newsletter, February 17, 2009

First Published: February 17, 2009

To Cut or Not to Cut: That is the Question
During the holiday season, Big Research and Stores magazine conducted customer research to determine what consumers consider untouchable and what they see as expendable in today’s tough economy. Today’s shoppers now appear to be willing to do without many items that would have been considered must haves only a year or two ago.

First Published: February 17, 2009

The Value of Newspaper Print Advertising Revisited: Remembering Our Strengths During Tough Times
In today’s complex advertising world and during tough economic times, it is easy to get caught up in the minutia and lose sight of selling the strengths of our core advertising product: newspapers. Many advertisers and agencies believe the hype that newspapers are dead dinosaurs and that circulation declines have significantly weakened the print value proposition.

First Published: February 17, 2009

Advertising & NewspaperMedia, February 4, 2009
NAA's Advertising & NewspaperMedia E-Newsletter, February 4, 2009

First Published: February 4, 2009

The Upside of the Downtime
A recent white paper produced by Advertising Age’s Bradley Johnson is worth reading. The report chronicles advertising and marketing during past recessionary times. It demonstrates how marketers, when pushed, are both resilient and creative. However, reading the report reminds us of how much innovation has taken place during past recessions.

First Published: February 4, 2009

Think Hyper-Local
The last 25 years alone have shown an explosion of channel proliferation across the entire media landscape. TV has gone from 3 networks to 100+ channels, magazines comprise over 45,000 titles, and the internet offers over 20+ million sites. Recruitment alone generates over 40,000 sites to date, with that number expected to continue to grow.

First Published: February 4, 2009

Co-op Advertising …An Untapped Resource!
Newspapers are always looking for a new source of income to replace lost revenues. Co-op can be the answer. You can help find and allocate this money to advertising in your newspapers and newspaper related products. Your accounts need your help in finding new ways to finance their advertising.

First Published: February 4, 2009
 


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