Digital Edge
The Digital Edge is home to all things in newspaper digital media.
Throughout the year, The Digital Edge focuses on emerging technology trends and newspaper innovation, including online communities, video and mobile. For more information about Digital Edge projects and reports, contact Randy Bennett at randy.bennett@naa.org or (571) 366-1035.
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NAA.org has introduced a new opportunity to network and interact with your industry colleagues and NAA experts, share best practices and keep your fingers on the pulse of important industry issues. The NAA Community is a tool designed to make your online community experience easy, with exciting features including blogs, photo galleries, file sharing, upgraded e-forums, and more. Please also note that the Digital Edge blog has moved to NAA Community.
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| Current Issue:
Spring 2010 |
Building Revenue on E-Readers Remains a Challenge
Newspaper executives are rushing to sign contracts with e-reader hardware and software companies and their reason is clear: They want their newspaper’s content to be available wherever the audience wants to get it. The real quandary facing newspapers is not which e-reader best suits their product and their audience—it’s how to make money now that the audience is starting to arrive.
First Published: March 26, 2010
Update: The Economics of Emerging Digital Platforms
A number of critical questions remain about advertising, revenue and audience preferences on e-readers and other emerging devices -- even though, in the past year, the newspaper industry has honed its business models and set new precedents, and manufacturers have announced revolutionary devices. Cox Media Group's Derek Robinson gives an update.
First Published: March 26, 2010
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| Previous Issue:
Winter 2010 |
Snapshot from the Edge: Newspapers Test Google Wave
As Google Wave ends its first year of existence, we have learned two things: First, there’s no shortage of critics who argue that the Google product, may be a technology searching for a purpose. Second, the term “beta” applied to a Google product means just that for a change. But newspapers should not wait to experiment with it, given its potential to shape conversations both within and beyond news organizations.
First Published: January 15, 2010
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Digital Edge BlogFor more on these topics, visit the NAA Community and read the Digital Edge blog. Launched in 2006, the Digital Edge blog focuses on developments, trends, best practices and more in newspaper digital media. RSS Feeds from NAA
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