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Campaigning for Ads: How Newspaper Web Sites Can Increase Political Advertising Revenue

By Paul Berger

First Published: December 2007



Political spending online may double or triple with each coming election cycle. But some analysts are unsure whether newspapers are doing enough to sell their Web sites as potential places for candidates to advertise. This report gives insight from newspaper executives and political analysts on how to maximize political campaign spending on newspaper Web sites.

NAA / Political

As the 2008 presidential campaign swings into full gear, NAA announces the launch of NAA / Political. This new Web site tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?

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2008 Retail Advertising Forum
September 21 - 23, Dallas, TX

NAA’s Retail Forum was introduced five years ago so that newspaper media and retail executives would have an opportunity to communicate about strategies, products and processes which achieve the goals of retailers.

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