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    Local Search: Strategies for Audience and Revenue Growth



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    Article

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    Product Description:

    Newspapers are finding new and varied ways of tapping into the search space. Some are blending news and targeted advertising content with more sophisticated search tools, at times supplemented by human hands to differentiate them from the competition. Others are partnering with such potential "frenemies" as Google and Yahoo! to sell pay-per-click contextual advertising. Learn more about newspaper's efforts at local search with case studies from Boston.com, Ottoway Newspapers, GateHouse Media and others.

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