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Why do salespeople get into a selling rut? It can happen when they have been doing their job for so long that they are bored and uninspired. It can happen when they have been calling on the same customers or selling in the same industry for years, so it seems as if nothing new ever happens—they have lost the thrill of the hunt. And it can happen when arrogance or complacency creeps in. When they feel there is nothing they have not already experienced, they may feel there is nothing new to learn.
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