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    20 Under 40 - 1996

    PRESSTIME

    By Presstime Magazine

    First Published: December 1996

    Reading about this year's crop of rising stars may leave your eyes a little blurry. There's nothing wrong with the print—these folks just don't stand still for long. At their newspapers, they jump from the newsroom to the business side, from production to new technology, from anywhere to marketing. One took a new job between being nominated and being accepted as one of Presstime's annual roundup of 20 promising newspaper people under the age of 40. Some leaped into their careers before they finished college, finding on-the-job education keeps the momentum going. Others bring graduate degrees and experience in other fields to the dizzying daily challenge of helping newspapers negotiate the end of one century and the approach of a new one.

    In a business that has long endured a reputation for, well, stodginess, Presstime's fourth examination of potential industry leaders of tomorrow reveals a surprising amount of hustle—along with an old-fashioned interest in serving customers. This year's profiles are studded with descriptions of listening to advertisers, keeping subscribers happy, thinking carefully about reader needs, working with community leaders—and finding new ways to interact with all of the above.

    Choosing 20 representatives from the dozens of nominees was, as usual, a bittersweet exercise; so much talent, so little room. We thank all the executives who took the time to share their best performers with us. Here's your chance to take a look at them—quick, before they move on to something new.

    Presstime's 1996 "20 Under 40"

    NAA / Political

    As the 2008 presidential campaign swings into full gear, NAA announces the launch of NAA / Political. This new Web site tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?

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