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Trends & Numbers: Newspapers Deliver an Informed Electorate



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The late House Speaker Thomas “Tip” O’Neill’s famous quote, “All politics is local,” might be a tired cliché among the electoral cognoscenti. But it reflects basic facts of life for many citizens. My neighborhood of 908 homes in Northern Virginia just emerged from eight months of passionate public wrangling over school redistricting. The battle not only involved school board elections but also post-election public hearings, parental lobbying and other forms of agitation that played out in media coverage.

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NAA / Political

As the 2008 presidential campaign swings into full gear, NAA announces the launch of NAA / Political. This new Web site tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?

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NAA Events

2008 Retail Advertising Forum
September 21 - 23, Dallas, TX

NAA’s Retail Forum was introduced five years ago so that newspaper media and retail executives would have an opportunity to communicate about strategies, products and processes which achieve the goals of retailers.

Event Details