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Feature: Customers in View



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Article

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Product Description:

At Gayle Butler’s publication, the same question is asked repeatedly each day: “How does this help the reader?” Her people pore over data from reader-response networks, focus groups and circulation. They arrange visits to customers’ homes to get a first-hand feel for information readers might find useful.

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NAA / Political

This new Web site, recently launched by NAA, tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?

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NAA Events

2009 NAA mediaXchange
March 9-11, Las Vegas, NV

For media industry execs with responsibility for revenue, audience, content management, digital/emerging technology and infrastructure. This annual gathering delivers in a single location:
  • Idea sharing, training
  • Knowledge base, best practices
  • Tools
  • Access to experts and suppliers
  • Examples of innovation

Event Details.