Technically SpeakingTechnically Speaking, an electronic publication issued twice-monthly by the NAA Technology Department, features articles about pressing technology issues, as identified by NAA member newspaper production executives. Staff subject area experts author each article and provide their perspectives. Technically Speaking is available free of charge; new subscribers are welcome.
| Current Issue:
April 2008 |
Technically Speaking, April 7, 2008
How many times have you wished for a crystal ball? Consumers who bought a Betamax VCR in the 80's probably wish they'd had one. Amid today's changing technologies and variable economics, getting a peek at the future could be useful. You might call the annual Technical Association of the Graphic Arts (TAGA) Conference, held this year in mid-March, the graphic arts industry's crystal ball. Each year, attendees get a preview of the technologies in store for the print industry, including newspapers, in the next few years.
First Published: April 7, 2008
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| Previous Issue:
March 2008 |
Technically Speaking, March 21, 2008
Have you ever peered into the future and found out some aspect of it is closer than you expected? Electronic paper — which many have declared The Next Big Thing — seems to belong in that category. In the context of the economic, technological and global pressures we live with, and the technological state-of-the art of e-paper, is its use on a large scale likely anytime soon?
First Published: March 21, 2008
Technically Speaking, March 7, 2008
The media task forces, business researchers, industry seers and prognosticators all agree: to thrive in the new digital age, newspapers must expand their traditional role and transform themselves into the font of information and social networking for their communities, then serve it all up however audiences demand.
First Published: March 7, 2008
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NAA / Political
As the 2008 presidential campaign swings into full gear, NAA announces the launch of NAA / Political. This new Web site tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?
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NAA Events
2008 Young Reader Seminar
The NAA Foundation brings together the best minds in youth readership. Join us in Phoenix for a conference with youth editors, NIE professionals and scholastic media advocates. Separate programming strands will provide everyone with plenty of opportunities to learn through interactive instructional sessions,inspiring keynote addresses, show-and-tell presentations, and informative discussions. It’s a premier training opportunity not to be missed!
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