Contacts
Randy Bennett
Senior Vice President of Business Development
Contact Me
TOPICS & TOOLS
Topics & Tools features research and analysis, case studies, sales tools and other resources to help you build audience, grow revenue and streamline operations. Many but not all of these resources are for NAA members only. This section is organized by broad categories, and users have the option to search within categories by keyword and resource type.
Featured Resources
To win on the incredibly competitive local advertising battlefield today a newspaper media organization must deploy the very best platoon of sales professionals. Well-armed and well-trained sales professionals are mandatory on the front lines of media sales. So, how well trained is your sales organization? How well do you prepare them for this war? Now in its third edition, "The Great AdVenture" has been rewritten to be the very best newspaper advertising sales primer in the industry.
Learn More 4
During a very competitive campaign season, newspaper media remain an important information source for registered voters. In January 2012 NAA commissioned the respected campaign research organization, Moore Information, to conduct the American Voters Media Use Survey. NAA has prepared a news sales PowerPoint, a newspaper house ad and a sales collateral tens list for newspaper use.
Learn More 4
For newspapers, overhauling content management systems is about much more than updating old technology and combining systems. A new CMS speeds up workflow and makes a publication platform-agnostic, with the ability to publish anywhere and accommodate future digital advancements. "CMS Considerations" details not only the reasons why there's been so much activity in the CMS field, but also all that newspapers must take into account to ensure a smooth transition.
Learn More 4
Many local newspapers continue to increase audience by executing cohesive multiplatform strategies to attract readers to their print and digital products. NAA examined a cross section of newspapers that reported success in growing total audience and selected five newspaper organizations – reflecting diversity in size and geography – to ask how they built audiences across platforms.
Learn More 4