TOPICS & TOOLS
Topics & Tools features research and analysis, case studies, sales tools and other resources to help you build audience, grow revenue and streamline operations. Many but not all of these resources are for NAA members only. This section is organized by broad categories, and users have the option to search within categories by keyword and resource type.
Featured Resources
The 2012 installment of this popular product, based on an ongoing NAA circulation study, includes the latest data and trending information on a range of circulation metrics, including: subscription sales, subscriber churn, retention data by sales source, single-copy sales by outlet, subscriber payment practices, and an in-depth look at other aspects of newspaper marketing from strategic use of discounts to pricing strategies and outsourcing of distribution functions.
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No matter how consumers receive their newspapers – in print or online, on smartphones or tablets – readers rely on newspaper media for their local news, advertising and other information. In today's opt-out world, consumers opt in to newspapers. This new infographic from NAA provides a quick look at how readers connect with newspaper media.
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The best way to get your fair share of an advertising budget is to understand what the budget ought to be and how it should be used. With “Advertising Planning and Budgeting 101,” a new free resource from NAA, you can be a hero to your customers and get your fair share.
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NAA’s Paid Digital Content Benchmarking Study, undertaken during spring 2012, is designed as a first step in gauging the impact of newspapers’ digital-content subscription strategies.
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