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Latest ADVERTISING Topics & Tools

Retail Sales Report Analysis: Q4 2014

April 30, 2015

Rich Schiekofer, NAA senior vice president of business development, takes a look at the Q4 Earnings Reports for major retailers, including Lowe's, Home Depot, Macy's, Best Buy, Sears and Target.

How The New York Times T Brand Studio is evolving

April 24, 2015

NAA turned to T Brand Studio, a unit in the advertising department of The New York Times, for insights into native advertising.

How the McClatchy Customer Data Center helps advertisers

April 01, 2015

An innovative program is helping The McClatchy Company transform its advertising relationships into strategic partnerships.

What publishers should know about native advertising

February 23, 2015

Steve Gray, director of strategy at Morris Communications, spoke to NAA about how native ads benefit advertisers and publishers, how to diffuse native ad confusion for readers and how it can change the way print newspapers generate revenue.

Driving Growth Together: New Vehicle Buyers & Newspaper Media 2015

February 12, 2015

This NAA report looks at why automotive dealers should turn to newspaper media when trying to reach prospective vehicle buyers.