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Latest ADVERTISING Topics & Tools

NAA Newspaper Ads

July 24, 2015

The latest advertisements and infographics from the Newspaper Association of America. The ads focus on the power of newspaper media and the value newspapers offer to advertisers.

How to leverage data and analytics to grow advertising revenue

July 01, 2015

This article is the second of three that examine how data and analytics offer opportunities for publishers to improve business performance in the three primary functions: editorial, advertising and audience. This article focuses on how data and analytics can improve revenue yield from advertising.

Retail Sales Report Analysis: Q1 2015

June 11, 2015

Rich Schiekofer, NAA senior vice president of business development, takes a look at the Q1 Earnings Reports for major retailers, including Lowe's, Home Depot, Macy's, Best Buy, Sears and Target.

Innovative ways to boost the impact of advertising

June 08, 2015

Fred Hurkmans, commercial and marketing director at NewsMaster and Zohar Dayan, co-founder and CEO of Wibbitz, took the stage to talk about efforts to improve the impact of advertising at the World Advertising Forum in Washington, D.C. last week.

 

How programmatic is transforming the advertising landscape

June 03, 2015

Programmatic advertising is advancing rapidly but remains little understood. At the World Advertising Forum in Washington, D.C., three U.S. and European advertising executives spoke on how programmatic is changing the way ad sales teams conduct business.