• Facebook
  • LinkedIn
  • Circle us on Google+
  • Twitter
  • RSS
Home > Topics & Tools > Advertising


Search Advertising: Filter By Type:
= NAA Members Only

Latest ADVERTISING Topics & Tools

NAA's Ultimate Holiday Shopping Guide

November 23, 2015

Shoppers turn to newspapers to find the best deals for the holiday shopping season. NAA has developed new Black Friday resources, including a colorful new ad for print and digital use, for you to promote your paper's deals in your Thanksgiving edition!

NAA 2015 "Black Friday" Ad for Members

November 17, 2015

Shoppers say local newspapers are the best place to get information about Black Friday sales, store hours and special offers. Download and run this ad to promote your newspaper as the Ultimate Holiday Shopping Guide!

Retail Sales Report Analysis: Q2 2015

October 14, 2015

Rich Schiekofer, NAA senior vice president of business development, takes a look at the Q2 Earnings Reports for major retailers, including Lowe's, Home Depot, Macy's, Best Buy, Sears and Target.

2016 NAA Advertising Planbook

October 08, 2015

Get ready for 2016 and beyond with the newest edition of the NAA Advertising Planbook! Advertising can be a critical component to marketing success, but advertising only works well if you have executed a well thought out plan. Ready, shoot, aim typically does not reap success. If advertising is not a core component of your marketing efforts, then maybe it should be.

Gannett’s Gravity Ad Product Proves to Draw in Advertisers and Digital Users

September 30, 2015

Gannett has figured out a way to deliver their version of the best possible advertiser and user experience through Gravity digital ad units. Launched over a year ago, Gravity advertisements give users an I-MAX style viewing experience by taking over the entire computer screen in order to present a cinematic video ad as the focal point.