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Home > Topics & Tools > Advertising


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Latest ADVERTISING Topics & Tools

NAA Newspaper Ads

December 10, 2014

The latest advertisements and infographics from the Newspaper Association of America. The ads focus on the power of newspaper media and the value newspapers offer to advertisers.

Newspaper Resources for Holiday Shopping

December 10, 2014

Shoppers turn to newspapers to find the best deals for the holiday shopping season. NAA has put together resources for you to highlight the power of your newspaper.

Download: Online Holiday Shopping Ad for Newspapers

December 02, 2014

Consumers will spend $100 billion shopping online this holiday shopping season - and more 80 percent of online shoppers take action after seeing an ad in the newspaper. Run this ad to showcase why newspaper advertising sparks action!

Retailers are Maximizing the Power of Mobile this Holiday Season

December 01, 2014

This year’s holiday period will have a remarkably different feel to it for both retailers and consumers as new technology comes to the forefront as never before. Mobile devices and shopping apps are consuming marketers’ plans to drive holiday sales this season.

2015 NAA Advertising Planbook

November 17, 2014

Get ready for 2015 and beyond with the NAA Advertising Planbook! Advertising can be a critical component to marketing success, but advertising only works well if you have executed a well thought out plan. Ready, shoot, aim typically does not reap success. If advertising is not a core component of your marketing efforts, then maybe it should be.