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ADVERTISING

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Latest ADVERTISING Topics & Tools

6 misconceptions about programmatic advertising

August 31, 2015


Carl Kalapesi, vice president of industry initiatives at the Interactive Advertising Bureau, and Alanna Gombert, CEO of Gombert Consulting, spoke with NAA to clear the confusion surrounding some of the major misconceptions about programmatic advertising.

Download Teacher Recruitment Ads

August 26, 2015

As an added member service, NAA has partnered with the Ad Council to bring NAA members PSAs for use in print and online publications. The first campaign on Teacher Recruitment is good for use during the current back-to-school season and beyond.

How a startup uses text-mining technology for content marketing

August 12, 2015

Keywee is harnessing a content marketing platform that uses text-mining technology and a data layer to help its customers. The platform can help brands and publishers find relevant audiences for their business goals, whether to increase page views, to attract new readers, or to acquire new subscribers.

NAA Newspaper Ads

July 24, 2015

The latest advertisements and infographics from the Newspaper Association of America. The ads focus on the power of newspaper media and the value newspapers offer to advertisers.

How to leverage data and analytics to grow advertising revenue

July 01, 2015

This article is the second of three that examine how data and analytics offer opportunities for publishers to improve business performance in the three primary functions: editorial, advertising and audience. This article focuses on how data and analytics can improve revenue yield from advertising.