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Latest ADVERTISING Topics & Tools

2015 NAA Advertising Planbook

November 17, 2014

Get ready for 2015 and beyond with the NAA Advertising Planbook! Advertising can be a critical component to marketing success, but advertising only works well if you have executed a well thought out plan. Ready, shoot, aim typically does not reap success. If advertising is not a core component of your marketing efforts, then maybe it should be.

The Dawn of a New Era in Marketing

November 10, 2014

In an empowered age, people are exhibiting dramatically new habits in the way they become aware, consider, buy and advocate. These new habits supplement and do not necessarily in the near term replace the ways they traditionally evaluated and bought products and services.

On Millennials: The Impact of Nickelodeon, Title IX and Soccer

November 05, 2014

Nickelodeon and Disney Channel. Title IX. American Youth Soccer Organization (AYSO). These seemingly unrelated things are actually closely connected. Unwittingly, they fundamentally changed the way marketers need to engage with consumers in 2014 and far beyond.

Download: Holiday Shopping Ad for Newspapers

November 04, 2014

This season, holiday shoppers will spend $600 billion. For Black Friday, shoppers say local newspapers are the best place to get information about sales, store hours and special offers. Download and run this ad to promote why everyone should engage with newspaper advertising!

Newspaper Resources for Black Friday

November 04, 2014

Shoppers turn to newspapers to find the best deals for Black Friday, Cyber Monday and the holiday shopping seasons. NAA has put together resources for you to highlight the power of your newspaper.