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ADVERTISING
February 15, 2012
During a very competitive campaign season, newspaper media remain an important information source for registered voters. In January 2012 NAA commissioned the respected campaign research organization, Moore Information, to conduct the American Voters Media Use Survey. NAA has prepared a news sales PowerPoint, a newspaper house ad and a sales collateral tens list for newspaper use.
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Latest ADVERTISING Topics & Tools
February 15, 2012
Quick give me ten. If you go to see a customer and the advertiser asks why he should advertise with you, what would you say? Could you give several reasons? Ten? Here are several questions you frequently hear, each with ten good reasons why.
February 15, 2012
Below are the latest advertisements from the Newspaper Association of America. The ads focus on the power of newspaper media and the value newspapers offer to advertisers.
February 15, 2012
During a very competitive campaign season, newspaper media remain an important information source for registered voters. In January 2012 NAA commissioned the respected campaign research organization, Moore Information, to conduct the American Voters Media Use Survey. NAA has prepared a news sales PowerPoint, a newspaper house ad and a sales collateral tens list for newspaper use.
January 31, 2012
Coverage of how Ron Johnson, new CEO of J.C. Penney Co. and former head of Apple Inc.’s retail operation, is reinventing his stores has dominated the business media of late. For those of us in the newspaper business, the key unanswered question is, “What does this mean to me?" One thing is for certain: You need to be listening to the J.C. Penney advertising executives at NAA mediaXchange 2012, scheduled for April 2-5 in Washington, D.C. Whether you arrange for a private meeting or attend the roundtable sessions, you will hear more specific strategy for newspapers.
November 21, 2011
To win on the incredibly competitive local advertising battlefield today a newspaper media organization must deploy the very best platoon of sales professionals. Well-armed and well-trained sales professionals are mandatory on the front lines of media sales. So, how well trained is your sales organization? How well do you prepare them for this war? Now in its third edition, "The Great AdVenture" has been rewritten to be the very best newspaper advertising sales primer in the industry.