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Latest ADVERTISING Topics & Tools

How the McClatchy Customer Data Center helps advertisers

April 01, 2015

An innovative program is helping The McClatchy Company transform its advertising relationships into strategic partnerships.

What publishers should know about native advertising

February 23, 2015

Steve Gray, director of strategy at Morris Communications, spoke to NAA about how native ads benefit advertisers and publishers, how to diffuse native ad confusion for readers and how it can change the way print newspapers generate revenue.

Driving Growth Together: New Vehicle Buyers & Newspaper Media 2015

February 12, 2015

This NAA report looks at why automotive dealers should turn to newspaper media when trying to reach prospective vehicle buyers.

Download Ad: Millennial Women and Newspaper Media

February 02, 2015

Millennial women are key consumers in the marketplace and their digital footprint leads them right to newspaper media. Show advertisers why newspapers are the best place to reach them.

NAA Newspaper Ads

January 15, 2015

The latest advertisements and infographics from the Newspaper Association of America. The ads focus on the power of newspaper media and the value newspapers offer to advertisers.