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Latest ADVERTISING Topics & Tools

NAA 2016 Back-to-School Ad

July 26, 2016

Kids will soon be going back to school for another year of learning. Parents will be looking for the best deals on all things back-to-school, so now is the time to let retailers know why newspapers make the grade when it comes to turning browsing into buying!

Caregiver Assistance Ads

April 14, 2016

This Mother’s and Father’s Day, NAA is partnering with the Ad Council to spotlight Caregiver Assistance, a significant issue that affects millions of your readers. Over 40 million Americans care for aging parents —- an unpaid, 24/7 job that can take a personal toll. The Caregiver Assistance Roadblock spotlights AARP resources to help aging parents and caregivers alike.

Engaging Shoppers: Consumers & Newspaper Media 2016

January 28, 2016

Retailers have a challenging task in attracting customers in the current economy. A wide variety of macroeconomic factors make the task of generating customer traffic a daily struggle. The engaging platforms offered by newspaper media are the best bet to draw consumers to make the retail connection.

2016 Big Game Ad for Newspapers

January 26, 2016

The NFL's Big Game is coming up on February 7! NAA's new ad for members provides new Nielsen Scarborough data on food and beverage consumption on the day of the Big Game. Advertisers need look no further than their local newspaper to reach viewers for everything they need to enjoy the Big Game!

Retail Sales Report Analysis: Q3 2015

January 12, 2016

Rich Schiekofer, NAA senior vice president of business development, takes a look at the Q3 Earnings Reports for major retailers, including Lowe's, Home Depot, Macy's, Best Buy, Sears and Target.