Latest ADVERTISING Topics & Tools
November 23, 2015
Shoppers turn to newspapers to find the best deals for the holiday shopping season. NAA has developed new Black Friday resources, including a colorful new ad for print and digital use, for you to promote your paper's deals in your Thanksgiving edition!
November 17, 2015
Shoppers say local newspapers are the best place to get information about Black Friday sales, store hours and special offers. Download and run this ad to promote your newspaper as the Ultimate Holiday Shopping Guide!
October 14, 2015
Rich Schiekofer, NAA senior vice president of business development, takes a look at the Q2 Earnings Reports for major retailers, including Lowe's, Home Depot, Macy's, Best Buy, Sears and Target.
October 08, 2015
Get ready for 2016 and beyond with the newest edition of the NAA Advertising Planbook! Advertising can be a critical component to marketing success, but advertising only works well if you have executed a well thought out plan. Ready, shoot, aim typically does not reap success. If advertising is not a core component of your marketing efforts, then maybe it should be.
September 30, 2015
Gannett has figured out a way to deliver their version of the best possible advertiser and user experience through Gravity digital ad units. Launched over a year ago, Gravity advertisements give users an I-MAX style viewing experience by taking over the entire computer screen in order to present a cinematic video ad as the focal point.