August 03, 2012
The best way to get your fair share of an advertising budget is to understand what the budget ought to be and how it should be used. With “Advertising Planning and Budgeting 101,” a new free resource from NAA, you can be a hero to your customers and get your fair share.
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Latest ADVERTISING Topics & Tools
June 05, 2014
For pharmaceuticals, newspapers are a targeted option, delivering strong reach and a credible environment that both prescription and non-prescription drug brands seek. Most newspapers provide dedicated health content in print and online on a weekly basis, where advertising can be placed next to content where reader interest is high.
June 04, 2014
As television’s busiest advertising sales period—the Upfronts—wraps up, and season finales are complete, it is time to take advantage of television’s most pronounced, glaring weakness: Summertime.
June 04, 2014
Rich Schiekofer, NAA senior vice president of business development, takes a look at the Q1 Earnings Reports for major retailers, including Lowe's, Home Depot, Macy's, Best Buy, Sears and Target.
May 19, 2014
Tribune Media Group showcases how it demonstrated the value of newspapers to advertising partners. these four case studies of advertising and promotion showcase newspaper media innovation, creativity and effectiveness in delivering results.
May 01, 2014
In a survey GateHouse Media conducted with local advertisers throughout their markets, advertisers said they wanted help navigating their total media plans, more analytics and better pricing models. They also indicated that they wanted help learning about digital media and that they wanted better return on investment.