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Home > Topics & Tools > Advertising


Advertising Planning and Budgeting 101

Advertising Planning and Budgeting 101

August 03, 2012

The best way to get your fair share of an advertising budget is to understand what the budget ought to be and how it should be used. With “Advertising Planning and Budgeting 101,” a new free resource from NAA, you can be a hero to your customers and get your fair share.

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Download: Constitution Day Ad for Newspapers

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On Sept. 17, 1787, 39 delegates to the Constitutional Convention affixed their names to a document drafted in Philadelphia. With the Bill of Rights ratified in 1791, the constitution established the free press we still enjoy in 2014.

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September 2014: Election Season Ad for Newspapers

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What medium captures those most engaged in the political process? Newspaper media—in print and online. Seven in ten adults who report they always vote in state and local elections engage with newspaper media in a typical week.

August 2014: NAA Back-to-School Ad for Newspapers

August 11, 2014

Eight in ten adults with children in their household used the newspaper and took some action as a result of an ad in a print newspaper in the past month. Newspapers make back-to-school shopping as easy as 1, 2, 3.