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Latest ADVERTISING Topics & Tools

Engaging Shoppers: Consumers & Newspaper Media 2016

January 28, 2016

Retailers have a challenging task in attracting customers in the current economy. A wide variety of macroeconomic factors make the task of generating customer traffic a daily struggle. The engaging platforms offered by newspaper media are the best bet to draw consumers to make the retail connection.

2016 Big Game Ad for Newspapers

January 26, 2016

The NFL's Big Game is coming up on February 7! NAA's new ad for members provides new Nielsen Scarborough data on food and beverage consumption on the day of the Big Game. Advertisers need look no further than their local newspaper to reach viewers for everything they need to enjoy the Big Game!

Retail Sales Report Analysis: Q3 2015

January 12, 2016

Rich Schiekofer, NAA senior vice president of business development, takes a look at the Q3 Earnings Reports for major retailers, including Lowe's, Home Depot, Macy's, Best Buy, Sears and Target.

NAA's Ultimate Holiday Shopping Guide

November 23, 2015

Shoppers turn to newspapers to find the best deals for the holiday shopping season. NAA has developed new Black Friday resources, including a colorful new ad for print and digital use, for you to promote your paper's deals in your Thanksgiving edition!

NAA 2015 "Black Friday" Ad for Members

November 17, 2015

Shoppers say local newspapers are the best place to get information about Black Friday sales, store hours and special offers. Download and run this ad to promote your newspaper as the Ultimate Holiday Shopping Guide!