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Home > Topics & Tools > Advertising

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Advertising Planning and Budgeting 101

Advertising Planning and Budgeting 101

August 03, 2012

The best way to get your fair share of an advertising budget is to understand what the budget ought to be and how it should be used. With “Advertising Planning and Budgeting 101,” a new free resource from NAA, you can be a hero to your customers and get your fair share.

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Download: Constitution Day Ad for Newspapers

September 15, 2014

On Sept. 17, 1787, 39 delegates to the Constitutional Convention affixed their names to a document drafted in Philadelphia. With the Bill of Rights ratified in 1791, the constitution established the free press we still enjoy in 2014.

How America Shops and Spends 2014

September 05, 2014

There is no shortage of advertising information for consumers and nearly all of them rely on advertising when making plans to shop and making decisions on what to buy. This report reveals new insights into shopping planning, consumer engagement of media and the use of inserts, coupons and digital media.

Advertising Case Study: The E.W. Scripps Company

September 04, 2014

The E.W. Scripps Company showcases how they focused product and sales efforts on key business categories that offered the most opportunity, including: Home, Transportation, Health, Education/Recruitment, Finance/Legal, and Hospitality.

September 2014: Election Season Ad for Newspapers

September 04, 2014

What medium captures those most engaged in the political process? Newspaper media—in print and online. Seven in ten adults who report they always vote in state and local elections engage with newspaper media in a typical week.

August 2014: NAA Back-to-School Ad for Newspapers

August 11, 2014

Eight in ten adults with children in their household used the newspaper and took some action as a result of an ad in a print newspaper in the past month. Newspapers make back-to-school shopping as easy as 1, 2, 3.