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Latest ADVERTISING Topics & Tools

Gannett’s Gravity Ad Product Proves to Draw in Advertisers and Digital Users

September 30, 2015

Gannett has figured out a way to deliver their version of the best possible advertiser and user experience through Gravity digital ad units. Launched over a year ago, Gravity advertisements give users an I-MAX style viewing experience by taking over the entire computer screen in order to present a cinematic video ad as the focal point.

2015-16 Political Ad: Elections and Newspaper Media

September 14, 2015

As the 2016 political campaigning season heats up, NAA is providing members with a new political ad to run in your publications. The ad contains new data from the 2015 Nielsen Scarborough Research, which found that consistent with previous years, those who always vote in local elections are more likely to read the daily newspaper, whether in print, online, or on a mobile device.

6 misconceptions about programmatic advertising

August 31, 2015

Carl Kalapesi, vice president of industry initiatives at the Interactive Advertising Bureau, and Alanna Gombert, CEO of Gombert Consulting, spoke with NAA to clear the confusion surrounding some of the major misconceptions about programmatic advertising.

Download Teacher Recruitment Ads

August 26, 2015

As an added member service, NAA has partnered with the Ad Council to bring NAA members PSAs for use in print and online publications. The first campaign on Teacher Recruitment is good for use during the current back-to-school season and beyond.

How a startup uses text-mining technology for content marketing

August 12, 2015

Keywee is harnessing a content marketing platform that uses text-mining technology and a data layer to help its customers. The platform can help brands and publishers find relevant audiences for their business goals, whether to increase page views, to attract new readers, or to acquire new subscribers.