August 03, 2012
The best way to get your fair share of an advertising budget is to understand what the budget ought to be and how it should be used. With “Advertising Planning and Budgeting 101,” a new free resource from NAA, you can be a hero to your customers and get your fair share.
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Latest ADVERTISING Topics & Tools
October 17, 2014
The latest advertisements and infographics from the Newspaper Association of America. The ads focus on the power of newspaper media and the value newspapers offer to advertisers.
October 10, 2014
Shoppers turn to newspapers to find the best deals for Black Friday, Cyber Monday and the holiday shopping seasons. NAA has put together resources for you to highlight the power of your newspaper.
October 06, 2014
The leaves are turning color this month, and where do consumers turn to save money? Newspapers are the number one source for people using coupons. 7 in 10 adults who use coupons in an average month get them from newspapers.
September 23, 2014
Rich Schiekofer, NAA senior vice president of business development, takes a look at the Q2 Earnings Reports for major retailers, including Lowe's, Home Depot, Macy's, Best Buy, Sears and Target.
September 17, 2014
Celebrate our Freedom of the Press every day. With the Bill of Rights ratified in 1791, the constitution established the free press we still enjoy in 2014.