Latest ADVERTISING Topics & Tools
April 14, 2016
This Mother’s and Father’s Day, NAA is partnering with the Ad Council to spotlight Caregiver Assistance, a significant issue that affects millions of your readers. Over 40 million Americans care for aging parents —- an unpaid, 24/7 job that can take a personal toll. The Caregiver Assistance Roadblock spotlights AARP resources to help aging parents and caregivers alike.
January 28, 2016
Retailers have a challenging task in attracting customers in the current economy. A wide variety of macroeconomic factors make the task of generating customer traffic a daily struggle. The engaging platforms offered by newspaper media are the best bet to draw consumers to make the retail connection.
January 26, 2016
The NFL's Big Game is coming up on February 7! NAA's new ad for members provides new Nielsen Scarborough data on food and beverage consumption on the day of the Big Game. Advertisers need look no further than their local newspaper to reach viewers for everything they need to enjoy the Big Game!
January 12, 2016
Rich Schiekofer, NAA senior vice president of business development, takes a look at the Q3 Earnings Reports for major retailers, including Lowe's, Home Depot, Macy's, Best Buy, Sears and Target.
November 23, 2015
Shoppers turn to newspapers to find the best deals for the holiday shopping season. NAA has developed new Black Friday resources, including a colorful new ad for print and digital use, for you to promote your paper's deals in your Thanksgiving edition!