Displaying 1 - 10 of 15
April 09, 2014
Help us demonstrate the value of newspapers to advertising and their media agency partners! NAA is looking for advertising and promotion examples that showcase newspaper media innovation, creativity and effectiveness in delivering results.
March 23, 2014
Less than two years ago, the World Federation of Advertisers released survey results showing that senior marketers at major multinational brands feared they were drowning in data and were looking for ways to simplify the number of key performance indicators they needed to follow. Most of the respondents to that survey were tracking between five and 10 different digital metrics, but nearly one-fourth were monitoring 10 to 15 measures. Seventy-two percent of respondents indicated their current data load was about right, but one in five said that it was too many.
December 04, 2013
Native advertising is all the buzz, even if not everyone agrees what it is. Top-flight publishers such as The New York Times, The New Yorker, The Washington Post and, notably, Forbes, have experimented with the form. Meanwhile digital-first news organizations such as Buzzfeed, Gawker, Quartz and The Huffington Post consider native advertising a core sponsorship offering. But what is native advertising – and what isn't?
And, how can newspapers employ native advertising strategies effectively?
October 23, 2013
There's a lot of concern about deceptive practices in native advertising, and how much consumers understand what they're getting – so much so that the FTC is planning a workshop on the "Blurring of Ads with Digital Content." Dorian Benkoil, of Teeming Media, offers a word on the ethics of native advertising.
October 16, 2013
Why should a publisher bother with native advertising? The answer is pretty simple. Marketers are exploring native advertising – and spending more money on it – because traditional display ads can be more easily ignored. People are interested in a mixed stream of information. And, they are fine with sponsored content as long as it’s relevant, useful, engaging and not boorish.
Dorian Benkoil, of Teeming Media, looks at why native advertising works and how to provide content that's engaging and real-time in a cost-efficient way.
October 09, 2013
Native advertising is all the buzz, even if not everyone agrees what it is. It came up repeatedly at Advertising Week events last week in New York, and top-flight publishers such as The New York Times, The New Yorker, The Washington Post and, notably, Forbes, have experimented with the form. Other major publishers quietly are shopping their similar offerings around. Meanwhile digital-first news organizations such as Buzzfeed, Gawker, Quartz and The Huffington Post consider native advertising a core sponsorship offering.
But what is native advertising – and what isn't? Dorian Benkoil, of Teeming Media, gives his take on native advertising, based on his company's work, as well as public and private discussions.
September 14, 2010
For decades, newspapers have relied upon a simple ad pricing model. A newspaper has space, and the more an advertiser is willing to pay the more space they can buy. Inch contracts, weekly contracts and bulk contracts have long been the standard.
September 02, 2010
The Newspaper Advertising Benchmarks 2010 study is based on data collected from NAA-member newspapers in June 2010. The results will help newspapers gauge their print and online advertising performance in relation to similar-sized newspapers.
March 16, 2010
To best meet advertiser needs, the ways that newspaper advertising sales organizations go to market require significant, structural changes. The need to serve customers across a variety of products and channels with diminished resources and lowered costs of acquisition requires creative approaches to organization and the development of new skills. While most newspapers agree on the need to organize around customer needs, the sales strategies to serve those customers vary widely.
April 02, 2009
As we retool our offerings, we ought to consider several opportunities that would be new for our industry (though not for other news media) killing two birds with that proverbial single stone.