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Home > Topics & Tools > Advertising > Ad Strategies

AD STRATEGIES

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6 misconceptions about programmatic advertising

August 31, 2015


Carl Kalapesi, vice president of industry initiatives at the Interactive Advertising Bureau, and Alanna Gombert, CEO of Gombert Consulting, spoke with NAA to clear the confusion surrounding some of the major misconceptions about programmatic advertising.

How a startup uses text-mining technology for content marketing

August 12, 2015

Keywee is harnessing a content marketing platform that uses text-mining technology and a data layer to help its customers. The platform can help brands and publishers find relevant audiences for their business goals, whether to increase page views, to attract new readers, or to acquire new subscribers.

How to leverage data and analytics to grow advertising revenue

July 01, 2015

This article is the second of three that examine how data and analytics offer opportunities for publishers to improve business performance in the three primary functions: editorial, advertising and audience. This article focuses on how data and analytics can improve revenue yield from advertising.

Innovative ways to boost the impact of advertising

June 08, 2015

Fred Hurkmans, commercial and marketing director at NewsMaster and Zohar Dayan, co-founder and CEO of Wibbitz, took the stage to talk about efforts to improve the impact of advertising at the World Advertising Forum in Washington, D.C. last week.

 

How programmatic is transforming the advertising landscape

June 03, 2015

Programmatic advertising is advancing rapidly but remains little understood. At the World Advertising Forum in Washington, D.C., three U.S. and European advertising executives spoke on how programmatic is changing the way ad sales teams conduct business.

How The New York Times T Brand Studio is evolving

April 24, 2015


NAA turned to T Brand Studio, a unit in the advertising department of The New York Times, for insights into native advertising.

How the McClatchy Customer Data Center helps advertisers

April 01, 2015

An innovative program is helping The McClatchy Company transform its advertising relationships into strategic partnerships.

What publishers should know about native advertising

February 23, 2015

Steve Gray, director of strategy at Morris Communications, spoke to NAA about how native ads benefit advertisers and publishers, how to diffuse native ad confusion for readers and how it can change the way print newspapers generate revenue.

The Dawn of a New Era in Marketing

November 10, 2014

In an empowered age, people are exhibiting dramatically new habits in the way they become aware, consider, buy and advocate. These new habits supplement and do not necessarily in the near term replace the ways they traditionally evaluated and bought products and services.

On Millennials: The Impact of Nickelodeon, Title IX and Soccer

November 05, 2014

Nickelodeon and Disney Channel. Title IX. American Youth Soccer Organization (AYSO). These seemingly unrelated things are actually closely connected. Unwittingly, they fundamentally changed the way marketers need to engage with consumers in 2014 and far beyond.

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