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Home > Topics & Tools > Advertising > Ad Strategies


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How The New York Times T Brand Studio is evolving

April 24, 2015

NAA turned to T Brand Studio, a unit in the advertising department of The New York Times, for insights into native advertising.

How the McClatchy Customer Data Center helps advertisers

April 01, 2015

An innovative program is helping The McClatchy Company transform its advertising relationships into strategic partnerships.

What publishers should know about native advertising

February 23, 2015

Steve Gray, director of strategy at Morris Communications, spoke to NAA about how native ads benefit advertisers and publishers, how to diffuse native ad confusion for readers and how it can change the way print newspapers generate revenue.

The Dawn of a New Era in Marketing

November 10, 2014

In an empowered age, people are exhibiting dramatically new habits in the way they become aware, consider, buy and advocate. These new habits supplement and do not necessarily in the near term replace the ways they traditionally evaluated and bought products and services.

On Millennials: The Impact of Nickelodeon, Title IX and Soccer

November 05, 2014

Nickelodeon and Disney Channel. Title IX. American Youth Soccer Organization (AYSO). These seemingly unrelated things are actually closely connected. Unwittingly, they fundamentally changed the way marketers need to engage with consumers in 2014 and far beyond.

Advertising Case Study: The E.W. Scripps Company

September 04, 2014

The E.W. Scripps Company showcases how they focused product and sales efforts on key business categories that offered the most opportunity, including: Home, Transportation, Health, Education/Recruitment, Finance/Legal, and Hospitality.

Advertising Case Studies: Tribune Media Group

May 19, 2014

Tribune Media Group showcases how it demonstrated the value of newspapers to advertising partners. these four case studies of advertising and promotion showcase newspaper media innovation, creativity and effectiveness in delivering results.

GateHouse Media shares tips for revving up revenue

May 01, 2014

In a survey GateHouse Media conducted with local advertisers throughout their markets, advertisers said they wanted help navigating their total media plans, more analytics and better pricing models. They also indicated that they wanted help learning about digital media and that they wanted better return on investment.

Call for Creative Examples

April 09, 2014

Help us demonstrate the value of newspapers to advertising and their media agency partners! NAA is looking for advertising and promotion examples that showcase newspaper media innovation, creativity and effectiveness in delivering results.

Sliding Down the Rabbit Hole: Advertising, engagement and digital platforms

March 23, 2014

Less than two years ago, the World Federation of Advertisers released survey results showing that senior marketers at major multinational brands feared they were drowning in data and were looking for ways to simplify the number of key performance indicators they needed to follow. Most of the respondents to that survey were tracking between five and 10 different digital metrics, but nearly one-fourth were monitoring 10 to 15 measures. Seventy-two percent of respondents indicated their current data load was about right, but one in five said that it was too many.

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