AD STRATEGIES
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September 14, 2010
For decades, newspapers have relied upon a simple ad pricing model. A newspaper has space, and the more an advertiser is willing to pay the more space they can buy. Inch contracts, weekly contracts and bulk contracts have long been the standard.
September 02, 2010
The Newspaper Advertising Benchmarks 2010 study is based on data collected from NAA-member newspapers in June 2010. The results will help newspapers gauge their print and online advertising performance in relation to similar-sized newspapers.
March 16, 2010
To best meet advertiser needs, the ways that newspaper advertising sales organizations go to market require significant, structural changes. The need to serve customers across a variety of products and channels with diminished resources and lowered costs of acquisition requires creative approaches to organization and the development of new skills. While most newspapers agree on the need to organize around customer needs, the sales strategies to serve those customers vary widely.
April 02, 2009
As we retool our offerings, we ought to consider several opportunities that would be new for our industry (though not for other news media) killing two birds with that proverbial single stone.
November 30, 2007
The 46" Web is the newest change for newspapers. NAA's 46" Advertising Guidelines show standard advertising sizes for newspapers producing a 11.5" broadsheet page. The 46" Web refers to the width of the newsprint web running through a double-wide press, which fits 4 11.5" broad-sheet pages across.
November 30, 2007
The 44" web width is the newest change for newspapers. NAA's 44" Advertising Guidelines page layout shows standard advertising sizes for newspapers producing an 11" broadsheet page. The 44" web refers to the width of the newsprint web running through a double-wide press, which fits four 11" broadsheet pages across. The downloadable 44” Web Advertising Guidelines file contains all the standard advertising sizes.
November 30, 2007
NAA's 48" Advertising Guidelines show standard advertising sizes for newspapers producing a 12" broadsheet page. The 48" Web refers to the width of the newsprint web running through a double-wide press, which fits 4 12" broad-sheet pages across.
September 28, 2007
The ads featured here are not the traditional square ads long associated with newspapers, but rather varieties of innovative shapes and sizes (called “AdScapes”) that showcase the medium’s ability to go beyond price and item advertising, targeting the message and creative to different section audiences. These distinct ad units have been encouraged by advertising clients.
August 23, 2007
Co-op advertising is an agreement between a retailer and a manufacturer, or distributor, to share the cost of advertising a product at the local level. By sharing the advertising expense, the retailer can help the manufacturer move its products at the lowest possible cost.