Displaying 1 - 10 of 21
February 23, 2015
Steve Gray, director of strategy at Morris Communications, spoke to NAA about how native ads benefit advertisers and publishers, how to diffuse native ad confusion for readers and how it can change the way print newspapers generate revenue.
November 10, 2014
In an empowered age, people are exhibiting dramatically new habits in the way they become aware, consider, buy and advocate. These new habits supplement and do not necessarily in the near term replace the ways they traditionally evaluated and bought products and services.
November 05, 2014
Nickelodeon and Disney Channel. Title IX. American Youth Soccer Organization (AYSO).
These seemingly unrelated things are actually closely connected. Unwittingly, they fundamentally changed the way marketers need to engage with consumers in 2014 and far beyond.
September 04, 2014
The E.W. Scripps Company showcases how they focused product and sales efforts on key business categories that offered the most opportunity, including: Home, Transportation, Health, Education/Recruitment, Finance/Legal, and Hospitality.
May 19, 2014
Tribune Media Group showcases how it demonstrated the value of newspapers to advertising partners. these four case studies of advertising and promotion showcase newspaper media innovation, creativity and effectiveness in delivering results.
May 01, 2014
In a survey GateHouse Media conducted with local advertisers throughout their markets, advertisers said they wanted help navigating their total media plans, more analytics and better pricing models. They also indicated that they wanted help learning about digital media and that they wanted better return on investment.
April 09, 2014
Help us demonstrate the value of newspapers to advertising and their media agency partners! NAA is looking for advertising and promotion examples that showcase newspaper media innovation, creativity and effectiveness in delivering results.
March 23, 2014
Less than two years ago, the World Federation of Advertisers released survey results showing that senior marketers at major multinational brands feared they were drowning in data and were looking for ways to simplify the number of key performance indicators they needed to follow. Most of the respondents to that survey were tracking between five and 10 different digital metrics, but nearly one-fourth were monitoring 10 to 15 measures. Seventy-two percent of respondents indicated their current data load was about right, but one in five said that it was too many.
December 04, 2013
Native advertising is all the buzz, even if not everyone agrees what it is. Top-flight publishers such as The New York Times, The New Yorker, The Washington Post and, notably, Forbes, have experimented with the form. Meanwhile digital-first news organizations such as Buzzfeed, Gawker, Quartz and The Huffington Post consider native advertising a core sponsorship offering. But what is native advertising – and what isn't?
And, how can newspapers employ native advertising strategies effectively?
October 23, 2013
There's a lot of concern about deceptive practices in native advertising, and how much consumers understand what they're getting – so much so that the FTC is planning a workshop on the "Blurring of Ads with Digital Content." Dorian Benkoil, of Teeming Media, offers a word on the ethics of native advertising.