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RESEARCH

Shoppers

Retail 2012: An NAA Analysis

September 14, 2012

The U.S. retail environment continues to transform as it faces both new and persistent challenges to growing, in particular, the brick-and-mortar business. Of the top 50 newspaper retail advertisers measured by Kantar Media, only nine saw sales growth from 2008 to 2011. To help newspapers better understand the retail landscape and issues facing specific retailers, NAA has assembled data and analysis on retail trends.

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Newspaper media: Take advantage of television’s summertime blues

June 04, 2014

As television’s busiest advertising sales period—the Upfronts—wraps up, and season finales are complete, it is time to take advantage of television’s most pronounced, glaring weakness: Summertime.

Retail Earnings Report Analysis: Q1 2014

June 04, 2014

Rich Schiekofer, NAA senior vice president of business development, takes a look at the Q1 Earnings Reports for major retailers, including Lowe's, Home Depot, Macy's, Best Buy, Sears and Target.

How America Shops and Spends 2013

July 05, 2013

The latest in the ongoing series of consumer studies investigates consumer shopping habits and the influence media has on shopping today. The 2013 research reveals new insights into shopping planning and behavior. The study also reports on consumer engagement of media and deals with the use of preprinted inserts, couponing and digital media tools.

Site Matters: The value of local newspaper websites

February 18, 2010

How important is local information online? Very. Does the site on which an ad is placed affect consumer opinion of the ad? Yes. What sites do consumers perceive as most trustworthy and credible for information and advertising? Newspaper Websites! This study, based on 2009 comScore survey results, gives you the full story on consumer preferences for local online information and their perceptions about advertising on various categories of sites.