Displaying 1 - 7 of 7
February 12, 2015
This NAA report looks at why automotive dealers should turn to newspaper media when trying to reach prospective vehicle buyers.
September 23, 2014
Rich Schiekofer, NAA senior vice president of business development, takes a look at the Q2 Earnings Reports for major retailers, including Lowe's, Home Depot, Macy's, Best Buy, Sears and Target.
September 05, 2014
There is no shortage of advertising information for consumers and nearly all of them rely on advertising when making plans to shop and making decisions on what to buy. This report reveals new insights into shopping planning, consumer engagement of media and the use of inserts, coupons and digital media.
June 04, 2014
As television’s busiest advertising sales period—the Upfronts—wraps up, and season finales are complete, it is time to take advantage of television’s most pronounced, glaring weakness: Summertime.
June 04, 2014
Rich Schiekofer, NAA senior vice president of business development, takes a look at the Q1 Earnings Reports for major retailers, including Lowe's, Home Depot, Macy's, Best Buy, Sears and Target.
July 05, 2013
The latest in the ongoing series of consumer studies investigates consumer shopping habits and the influence media has on shopping today. The 2013 research reveals new insights into shopping planning and behavior. The study also reports on consumer engagement of media and deals with the use of preprinted inserts, couponing and digital media tools.
February 18, 2010
How important is local information online? Very. Does the site on which an ad is placed affect consumer opinion of the ad? Yes. What sites do consumers perceive as most trustworthy and credible for information and advertising? Newspaper Websites! This study, based on 2009 comScore survey results, gives you the full story on consumer preferences for local online information and their perceptions about advertising on various categories of sites.