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Home > Topics & Tools > Advertising > Research > Site Matters: The value of local newspaper websites

Site Matters: The value of local newspaper websites

How important is local information online? Very. Does the site on which an ad is placed affect consumer opinion of the ad? Yes. What sites do consumers perceive as most trustworthy and credible for information and advertising? Newspaper Websites! This study, based on 2009 comScore survey results, gives you the full story on consumer preferences for local online information and their perceptions about advertising on various categories of sites.

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First Published: February 18, 2010