How America Shops and Spends

The Data

The latest in the ongoing series of consumer studies investigates consumer shopping habits and the influence media has on shopping today. The 2011 research reveals new insights into shopping planning and behavior. The study also reports on consumer engagement of media and deals with the use of preprinted inserts, couponing and digital media tools.

View 2011 Data    |    View 2009 Data

The Pitch

How America Shops and Spends tells the story of consumer shopping and buying. This presentation highlights shopping behaviors as well as media usage.

View 2011 Presentation    |    View 2009 Presentation

How America Uses Advertising

The research was conducted by MORI in 2009 and details how various advertising in printed newspapers is utilized by consumers. A significant portion of the study provides deep insights into preprints as a vehicle detailing consumer preferences for sizes, days retained, page counts and more. The study also deals with the way ROP advertising is consumed.

View 2009 Data 

Additional Resources

The Tens Lists

Quick give me ten. If you go to see a customer and the advertiser asks why he should advertise with you, what would you say? Could you give several reasons? Ten? Here are several questions you frequently hear, each with ten good reasons why. 

View Tens Lists

Newspaper Ads

These ads focus on the power of newspaper media and the value newspapers offer to advertisers. To view and download the ads please visit www.naa.org/newspaperads.

Webinar Archives

Several webinars were held discussing this research. Access the webinar presentations and related materials:

How America Shops and Spends 2009, Part I

How America Shops and Spends 2009, Part II

How America Shops and Spends 2011

Last Updated: June 03, 2011
First Published: September 01, 2009