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Engaging Shoppers: Consumers & Newspaper Media 2016

January 28, 2016

Retailers have a challenging task in attracting customers in the current economy. A wide variety of macroeconomic factors make the task of generating customer traffic a daily struggle. The engaging platforms offered by newspaper media are the best bet to draw consumers to make the retail connection.

Retailers are Maximizing the Power of Mobile this Holiday Season

December 01, 2014

This year’s holiday period will have a remarkably different feel to it for both retailers and consumers as new technology comes to the forefront as never before. Mobile devices and shopping apps are consuming marketers’ plans to drive holiday sales this season.

Dealing with Health as an Advertising Category: The Newspaper Media Advantage

June 05, 2014

For pharmaceuticals, newspapers are a targeted option, delivering strong reach and a credible environment that both prescription and non-prescription drug brands seek. Most newspapers provide dedicated health content in print and online on a weekly basis, where advertising can be placed next to content where reader interest is high.

Holiday Season Anxiety 2013: Online strong; Consumers, retailers uneasy

November 06, 2013

Robust consumer spending is vital for a healthy economy. It is especially important for the retailers, and for media enterprises that thrive in a vigorous advertising environment. But consumer activity in the aggregate today can hardly be described as robust. Not horrible, mind you, when compared to what most experienced a few years ago. At best it might be described as growing at a tepid pace. Consumer spending in the second quarter rose at an annual rate of 1.8 percent in inflation-adjusted dollars, according to the Bureau of Economic Analysis. Third-quarter growth, estimated by the Mortgage Bankers Association, looks to be marginally weaker, at 1.5 percent. Other forecasters’ predictions are in the same vein, with numbers below 2 percent for the third quarter, with fourth quarter calculations faintly higher. Considering that the average rate for all 250 quarters going back to 1950 is 3.4 percent, the current velocity is anemic (more on this later).

Consumer attitudes and behaviors are influenced by multiple factors, such as employment, income, debt, and feelings about personal future prospects. Most recently, the consumer mindset was jostled by brawling battles over the federal government shutdown and debt-ceiling deadline. Monthly polling data recorded those consumer jitters.

Retail 2012: An NAA Analysis

September 14, 2012

The U.S. retail environment continues to transform as it faces both new and persistent challenges to growing, in particular, the brick-and-mortar business. Of the top 50 newspaper retail advertisers measured by Kantar Media, only nine saw sales growth from 2008 to 2011. To help newspapers better understand the retail landscape and issues facing specific retailers, NAA has assembled data and analysis on retail trends.

What do the changes at J.C. Penney mean for newspapers?

January 31, 2012

Coverage of how Ron Johnson, new CEO of J.C. Penney Co. and former head of Apple Inc.’s retail operation, is reinventing his stores has dominated the business media of late. For those of us in the newspaper business, the key unanswered question is, “What does this mean to me?" One thing is for certain: You need to be listening to the J.C. Penney advertising executives at NAA mediaXchange 2012, scheduled for April 2-5 in Washington, D.C. Whether you arrange for a private meeting or attend the roundtable sessions, you will hear more specific strategy for newspapers.

Used vehicles in the United States, 2011

March 02, 2011

Used cars are sold very differently than new ones. More than 90 percent of people intending to buy a used car, enter the market looking only at used cars. There is a separate yet distinct buying process for used-car buyers. There were 37 million used vehicles sold in 2010. And, for those people looking at used cars, newspaper media are the primary information vehicle driving traffic to dealerships.

Newspaper advertising drives auto sales

January 18, 2011

At best, the last couple years have been challenging for auto dealers. One constant has been that newspapers have continued to be the linchpin during the final critical stages of the auto buying process funnel. The most recent data on the auto funnel from CNW Research points out that during the final two weeks of the funnel, auto shoppers turn to newspapers more than all other media.

The Dallas Morning News' Briefing

October 28, 2009

The Dallas Morning News’ Briefing is a free, easy-to-read broadsheet newspaper that delivers preprint advertising to targeted non-subscriber households across Dallas’ four-county area every Wednesday, Thursday, Friday and Saturday.

Gannett Company's Sunday Select

October 28, 2009

The Gannett Company’s Sunday Select is a product that delivers local and national preprint advertising wrapped in an editorial product called Yes! Your Essential Shopper every Sunday free to opt-in subscribers in targeted zip codes within eleven markets.

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