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Home > Topics & Tools > Advertising > Sales Collateral

SALES COLLATERAL

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August 2014: NAA Back-to-School Ad for Newspapers

August 11, 2014

Eight in ten adults with children in their household used the newspaper and took some action as a result of an ad in a print newspaper in the past month. Newspapers make back-to-school shopping as easy as 1, 2, 3.

NAA Advertising Planbook

April 09, 2014

Now, more than ever, advertisers need your help in making good decisions for their business and your staff needs proven effective tools for thriving in the increasingly competitive market. Having now sold a million copies, the NAA Advertising Planbook is a time-proven tool. The 2014 Planbook has been updated with the newest data and updates on the topics that are most relevant to the industry today. And this year's publication features the calendar section, back by popular demand! 

NAA Newspaper Ads

January 27, 2014

The latest advertisements and infographics from the Newspaper Association of America. The ads focus on the power of newspaper media and the value newspapers offer to advertisers.

Is your publication's website a good buy for advertisers?

November 05, 2013

The quality of a website and the content on it is crucial not only for readers but also for the advertisers promoting their products and services on the site. However, as the ad environment has shifted to a greater concentration on ad networks and ad exchanges, the scale has increased so much that it’s hard for brands to evaluate every site on which their advertising might appear. That’s where a new class of businesses is coming into play, to inspect website quality and guarantee the safety of a large advertising buy. This area of expertise was not needed years ago, when retailers worked largely one-on-one with media properties, but it has now become a widely used safeguard.

Black Friday Promotional Program

September 05, 2013

Local shoppers want to know where to find the best deals for Black Friday and our newspapers are where they are turning for this information. Your newspapers have the audience and the engagement, but now it’s critical that your advertisers and local businesses know that. Here you will find everything you need to create a customized promotional program that highlights to advertisers, local business and your readers your position as the Ultimate Holiday Shopping Guide.

The Connection with Newspaper Media

October 01, 2012

No matter how consumers receive their newspapers – in print or online, on smartphones or tablets – readers rely on newspaper media for their local news, advertising and other information. In today's opt-out world, consumers opt in to newspapers. This new infographic from NAA provides a quick look at how readers connect with newspaper media.

Advertising Tens Lists

October 01, 2012

Quick give me ten. If you go to see a customer and the advertiser asks why he should advertise with you, what would you say? Could you give several reasons? Ten? Here are several questions you frequently hear, each with ten good reasons why.

Advertising Planning and Budgeting 101

August 03, 2012

The best way to get your fair share of an advertising budget is to understand what the budget ought to be and how it should be used. With “Advertising Planning and Budgeting 101,” a new free resource from NAA, you can be a hero to your customers and get your fair share.

The Newspaper Industry Today

July 20, 2012

As the newspaper media industry continues to evolve in 2012, This “State of the Industry” presentation details how newspapers are offering impact in local markets, to huge audiences in a multiplatform manor that are trusted and profitable. Newspapers continue to evolve with new business models and innovative product lines to engage readers.

Advertising in Tough Times

April 20, 2012

There is a tendency for advertisers to cut marketing budgets during economic downturns. However, the economy forces all of us to focus on what is important. Increased efforts in achieving ROI, in growing share when the pie is smaller, and being credible are among the tips from this presentation on maximizing revenue during a downturn.

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