Displaying 1 - 10 of 27
November 06, 2013
The latest advertisements and infographics from the Newspaper Association of America. The ads focus on the power of newspaper media and the value newspapers offer to advertisers.
November 05, 2013
The quality of a website and the content on it is crucial not only for readers but also for the advertisers promoting their products and services on the site. However, as the ad environment has shifted to a greater concentration on ad networks and ad exchanges, the scale has increased so much that it’s hard for brands to evaluate every site on which their advertising might appear. That’s where a new class of businesses is coming into play, to inspect website quality and guarantee the safety of a large advertising buy. This area of expertise was not needed years ago, when retailers worked largely one-on-one with media properties, but it has now become a widely used safeguard.
September 05, 2013
Local shoppers want to know where to find the best deals for Black Friday and our newspapers are where they are turning for this information. Your newspapers have the audience and the engagement, but now it’s critical that your advertisers and local businesses know that. Here you will find everything you need to create a customized promotional program that highlights to advertisers, local business and your readers your position as the Ultimate Holiday Shopping Guide.
October 01, 2012
No matter how consumers receive their newspapers – in print or online, on smartphones or tablets – readers rely on newspaper media for their local news, advertising and other information. In today's opt-out world, consumers opt in to newspapers. This new infographic from NAA provides a quick look at how readers connect with newspaper media.
October 01, 2012
Quick give me ten. If you go to see a customer and the advertiser asks why he should advertise with you, what would you say? Could you give several reasons? Ten? Here are several questions you frequently hear, each with ten good reasons why.
August 03, 2012
The best way to get your fair share of an advertising budget is to understand what the budget ought to be and how it should be used. With “Advertising Planning and Budgeting 101,” a new free resource from NAA, you can be a hero to your customers and get your fair share.
July 20, 2012
As the newspaper media industry continues to evolve in 2012, This “State of the Industry” presentation details how newspapers are offering impact in local markets, to huge audiences in a multiplatform manor that are trusted and profitable. Newspapers continue to evolve with new business models and innovative product lines to engage readers.
April 20, 2012
There is a tendency for advertisers to cut marketing budgets during economic downturns. However, the economy forces all of us to focus on what is important. Increased efforts in achieving ROI, in growing share when the pie is smaller, and being credible are among the tips from this presentation on maximizing revenue during a downturn.
February 15, 2012
During a very competitive campaign season, newspaper media remain an important information source for registered voters. In January 2012 NAA commissioned the respected campaign research organization, Moore Information, to conduct the American Voters Media Use Survey. NAA has prepared a news sales PowerPoint, a newspaper house ad and a sales collateral tens list for newspaper use.
November 21, 2011
To win on the incredibly competitive local advertising battlefield today a newspaper media organization must deploy the very best platoon of sales professionals. Well-armed and well-trained sales professionals are mandatory on the front lines of media sales. So, how well trained is your sales organization? How well do you prepare them for this war? Now in its third edition, "The Great AdVenture" has been rewritten to be the very best newspaper advertising sales primer in the industry.