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Home > Topics & Tools > Advertising > Sales Collateral

SALES COLLATERAL

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Newspaper Resources for Black Friday

October 28, 2014

Shoppers turn to newspapers to find the best deals for Black Friday, Cyber Monday and the holiday shopping seasons. NAA has put together resources for you to highlight the power of your newspaper.

NAA Newspaper Ads

October 17, 2014

The latest advertisements and infographics from the Newspaper Association of America. The ads focus on the power of newspaper media and the value newspapers offer to advertisers.

October 2014: NAA Coupon Ad for Newspapers

October 06, 2014

The leaves are turning color this month, and where do consumers turn to save money? Newspapers are the number one source for people using coupons. 7 in 10 adults who use coupons in an average month get them from newspapers.

Download: Press Freedom Ad for Newspapers

September 17, 2014

Celebrate our Freedom of the Press every day. With the Bill of Rights ratified in 1791, the constitution established the free press we still enjoy in 2014.

Download: Constitution Day Ad for Newspapers

September 15, 2014

On Sept. 17, 1787, 39 delegates to the Constitutional Convention affixed their names to a document drafted in Philadelphia. With the Bill of Rights ratified in 1791, the constitution established the free press we still enjoy in 2014.

September 2014: Election Season Ad for Newspapers

September 04, 2014

What medium captures those most engaged in the political process? Newspaper media—in print and online. Seven in ten adults who report they always vote in state and local elections engage with newspaper media in a typical week.

August 2014: NAA Back-to-School Ad for Newspapers

August 11, 2014

Eight in ten adults with children in their household used the newspaper and took some action as a result of an ad in a print newspaper in the past month. Newspapers make back-to-school shopping as easy as 1, 2, 3.

NAA Advertising Planbook

April 09, 2014

Now, more than ever, advertisers need your help in making good decisions for their business and your staff needs proven effective tools for thriving in the increasingly competitive market. Having now sold a million copies, the NAA Advertising Planbook is a time-proven tool. The 2014 Planbook has been updated with the newest data and updates on the topics that are most relevant to the industry today. And this year's publication features the calendar section, back by popular demand! 

Is your publication's website a good buy for advertisers?

November 05, 2013

The quality of a website and the content on it is crucial not only for readers but also for the advertisers promoting their products and services on the site. However, as the ad environment has shifted to a greater concentration on ad networks and ad exchanges, the scale has increased so much that it’s hard for brands to evaluate every site on which their advertising might appear. That’s where a new class of businesses is coming into play, to inspect website quality and guarantee the safety of a large advertising buy. This area of expertise was not needed years ago, when retailers worked largely one-on-one with media properties, but it has now become a widely used safeguard.

The Connection with Newspaper Media

October 01, 2012

No matter how consumers receive their newspapers – in print or online, on smartphones or tablets – readers rely on newspaper media for their local news, advertising and other information. In today's opt-out world, consumers opt in to newspapers. This new infographic from NAA provides a quick look at how readers connect with newspaper media.

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