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February 15, 2012
Quick give me ten. If you go to see a customer and the advertiser asks why he should advertise with you, what would you say? Could you give several reasons? Ten? Here are several questions you frequently hear, each with ten good reasons why.
February 15, 2012
Below are the latest advertisements from the Newspaper Association of America. The ads focus on the power of newspaper media and the value newspapers offer to advertisers.
February 15, 2012
During a very competitive campaign season, newspaper media remain an important information source for registered voters. In January 2012 NAA commissioned the respected campaign research organization, Moore Information, to conduct the American Voters Media Use Survey. NAA has prepared a news sales PowerPoint, a newspaper house ad and a sales collateral tens list for newspaper use.
November 21, 2011
To win on the incredibly competitive local advertising battlefield today a newspaper media organization must deploy the very best platoon of sales professionals. Well-armed and well-trained sales professionals are mandatory on the front lines of media sales. So, how well trained is your sales organization? How well do you prepare them for this war? Now in its third edition, "The Great AdVenture" has been rewritten to be the very best newspaper advertising sales primer in the industry.
October 13, 2011
What is the current state of the Real Estate industry and how do consumers use information sources to assist the process? What is the role of newspaper media in home buying?
October 13, 2011
The NAA Advertising Planbook is one our all-time NAA best sellers, having sold more than one million copies. How do we teach our advertising account representatives to use the Planbook to assist in growing revenue?
July 27, 2011
Now, more than ever, advertisers need your help in making good decisions for their business and your staff needs proven effective tools for thriving in the increasingly competitive market. Having now sold a million copies, the NAA Advertising Planbook is a time-proven tool.
April 18, 2011
The great thing about hearing a customer, or a potential customer raise an objection is that the customer is giving you a signal that he/she wants to be assured or reassured that advertising with you is a good idea. Typically, customers don’t come out and object. Rather, customers, when probed with solid, open ended questions, provide you with an opportunity to do what you do best: sell.
April 01, 2010
In March 2009, nearly 100 newspaper executives met with Macy’s Centralized Marketing organization to discuss how we will continue that partnership. In preparing for the meeting, Macy’s asked NAA to talk about the vitality of the newspaper industry today and how newspapers are building for a brighter tomorrow. The original presentation has since been updated and was presented to newspaper executives at mediaXchange 2010.
March 11, 2008
Take a look at the innovative approaches that newspapers are taking with their digital products to provide value for advertisers. You will be surprised by the unique combination of what we call the 4Cs. The Community Connection, the Content Relevance, the Customized Targeting/Messaging and the Consumer Activation that is appealing to huge audiences from newspapers today. Newspapers are transforming before our eyes in ways never imagined.
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