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November 17, 2014
Get ready for 2015 and beyond with the NAA Advertising Planbook! Advertising can be a critical component to marketing success, but advertising only works well if you have executed a well thought out plan. Ready, shoot, aim typically does not reap success. If advertising is not a core component of your marketing efforts, then maybe it should be.
November 04, 2014
This season, holiday shoppers will spend $600 billion. For Black Friday, shoppers say local newspapers are the best place to get information about sales, store hours and special offers. Download and run this ad to promote why everyone should engage with newspaper advertising!
November 04, 2014
Shoppers turn to newspapers to find the best deals for Black Friday, Cyber Monday and the holiday shopping seasons. NAA has put together resources for you to highlight the power of your newspaper.
October 17, 2014
The latest advertisements and infographics from the Newspaper Association of America. The ads focus on the power of newspaper media and the value newspapers offer to advertisers.
October 06, 2014
The leaves are turning color this month, and where do consumers turn to save money? Newspapers are the number one source for people using coupons. 7 in 10 adults who use coupons in an average month get them from newspapers.
September 17, 2014
Celebrate our Freedom of the Press every day. With the Bill of Rights ratified in 1791, the constitution established the free press we still enjoy in 2014.
September 15, 2014
On Sept. 17, 1787, 39 delegates to the Constitutional Convention affixed their names to a document drafted in Philadelphia. With the Bill of Rights ratified in 1791, the constitution established the free press we still enjoy in 2014.
September 04, 2014
What medium captures those most engaged in the political process? Newspaper media—in print and online. Seven in ten adults who report they always vote in state and local elections engage with newspaper media in a typical week.
August 11, 2014
Eight in ten adults with children in their household used the newspaper and took some action as a result of an ad in a print newspaper in the past month.
Newspapers make back-to-school shopping as easy as 1, 2, 3.
April 09, 2014
Now, more than ever, advertisers need your help in making good decisions for their business and your staff needs proven effective tools for thriving in the increasingly competitive market. Having now sold a million copies, the NAA Advertising Planbook is a time-proven tool. The 2014 Planbook has been updated with the newest data and updates on the topics that are most relevant to the industry today. And this year's publication features the calendar section, back by popular demand!