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How America Shops and Spends
The latest in the ongoing series of consumer studies investigates consumer shopping habits and the influence media has on shopping today.
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NAA Newspaper Ads
Below are the latest advertisements from the Newspaper Association of America. The ads focus on the power of newspaper media and the value newspapers offer to advertisers.
Print Ads |
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Anytime, Anywhere (May 2012) Newspaper media consumers engage with news and advertising throughout the day across multiple platforms. NAA’s recent Newspaper Multiplatform Usage Study provides insights on how and why newspapers consumers access news and advertising content through various channels. This ad highlights newspaper reach and engagement across platforms.
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Readers Vote, Voters Read (February 2012) If you are looking to connect with voters, no other medium outperforms newspaper media. That is the message of this new advertisement, featuring research from Moore Information’s January 2012 American Voters Media Use Survey.
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Talking Turkey (October 2011) When you think about Thanksgiving you are not just thinking about turkeys. You think Thanksgiving, you think shopping. You think shopping, you think newspaper ads. Now is a good time to remind local advertisers and consumers that newspaper media are the place where consumers turn for coupons, inserts and shopping/planning. Run this new Thanksgiving ad as the holiday approaches.
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Billions (June 2011) The reason that newspapers deliver billions of preprinted inserts every year on behalf of advertisers around the country is that newspaper preprints deliver results. Those results are reinforced by the How America Shops and Spends 2011 research study. This ad, the third in a new NAA series can be downloaded for your use.
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Traffic (May 2011) How America Shops and Spends 2011 demonstrates how no information resource drives consumers to retailer's doors like newspaper advertising. This ad, the second in a series, reminds retailers that nothing drives traffic like newspapers.
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Used (May 2011) Based on the How America Shops and Spends 2011 research, this new ad focuses on the value of newspaper advertising based on the actions taken by consumers with newspaper advertising.
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Post-Super Bowl (January 2011) About 100 million people watched the game this year. But more than 108 million read a newspaper on a typical Sunday. So you don’t have to wait for the next big game to make a big impact.
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Site Matters (March 2010)Newspaper websites are the go-to place for consumers who want both local information and trustworthy, credible information. And, consumers, in big numbers, want both. Telling advertisers about the value of newspaper Web sites is vital and that story is a good one. The latest research from comScore reinforces the value of premium content to consumers and the value advertisers receive for being associated with quality content.
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Digital Ads |
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Driving Sales (November 2009)When it comes to traffic, nothing drives with the horsepower of newspaper advertising. For automotive advertisers, the value of newspaper advertising is sometimes taken for granted. Honk your horn at them with the latest ad in the NAA series about the value of newspaper advertising. Give your own auto business a little gas with a quick flash of the facts. Don’t forget that you can localize these NAA creations and many newspapers are printing them and handing them out, motivating staff with poster sized versions and more. The key is that you must accelerate the telling of our story.
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In Sites (November 2009) Surprise your advertisers with the truth. Give them the facts. When it comes to what is “in” online, it is newspaper websites. The latest ad in NAA’s series of ads about the value of newspaper media to advertisers focuses on the facts about newspaper websites including: - 74 million unique visitors went to newspaper websites in September of 2009
- Newspaper websites garner a 38 percent share of online visitors
- Newspaper websites are the number 1 local site in 22 of the top 25 markets
- Newspaper share of local online advertising exceeds all other local websites
Newspaper websites are trusted, informative and popular. We need to make certain that advertisers know.
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Lego (October 2009)When you are building something, a strong foundation is essential. In today’s cluttered media world, there is no stronger way to build customers than by utilizing newspaper media. To demonstrate the ability of newspaper media to construct value for advertisers, the latest NAA ad utilizes the age old building approach called “Lego” blocks. The ads are building blocks that you can stack or layout in a variety of ways that suggest both the effectiveness of newspaper advertising but also the creativity. Try a stair-step, a “U” shape, an “L” shape or any other creative stacking approach. Consider adding some blocks of your own and you have a formula for making the case about newspapers.
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Download the Reverse L Shape – PDF | JPG
Download the Stair Shape – PDF | JPG
Download the U Shape – PDF | JPG |
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Sticky (September 2009) Sticky, engaged, involved; no matter what you call it, newspaper readers are. The brand new How America Uses Media research reinforces that story. Help us all by downloading and running this ad.
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Thin (August 2009)Everyday, consumers shop and buy something. The number one tool that shoppers use to plan their shopping today is newspapers. In addition, consumers seek out newspaper advertising and take action as a result. NAA’s new How America Shops and Spends and How America Uses Advertising research, quantifies shopping use of newspaper advertising. All of this is expressed in the attached ad called “Thin”. It is available for you to download and use here.
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Numbers (August 2009) Numbers. They all add up to a thriving business and an emerging industry. When WE tell our story to advertisers, it is a story about vitality, strengths, and transformation. No wonder numbers like these look good on paper.
Don’t let others paint the wrong picture. This ad tells the true story of newspapers today.
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Digital Ads |
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The Biggest Mall (July 2009) When it comes to shopping, no place do U.S. consumers shop more than the newspaper. For most Americans, the mass of preprinted inserts/flyers that come with the Sunday Paper is a key part of the weekly ritual of getting the best values, the best prices and the best information about America’s favorite past time, shopping. And 115 million read a newspaper on the average Sunday. That is over half of all U.S. adults. Those adults, in 2009 continue to flock to and value newspaper inserts more than almost any information source for shopping.
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Action Figures (July 2009) NAA recently completed two major pieces of research – How America Shops and Spends and How America Uses Advertising – which examine consumer shopping behavior and consumer use of advertising, particularly preprints.
The results of the study continue to validate the power of printed newspapers in helping consumers make buying decisions. The full report on the research will be available later this summer. In the meantime, NAA will be providing the industry with a series of full-page ads that highlight key findings from the research.
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Myth vs. Reality Ads (May 2009)
In the past two years, the newspaper business has faced unprecedented financial challenges. The economic meltdown and advertising recession have hit our industry hard. But make no mistake about this: the newspaper medium – print and digital – remains strong and will emerge from the current environment an even stronger multi-platform force.
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Digital Ads |
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Digital Ads
Proving the value of newspaper media to advertisers is something that newspapers must do both in print and online. Thanks to our friends at McClatchy Interactive, the series of ads NAA has recently created have been reworked for use on newspaper websites. Use these ads to help prove that newspaper media are both efficient and effective for our advertising customers.
Last Updated: February 15, 2012
First Published: May 12, 2009