The Great AdVenture

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Now in its third edition, "The Great AdVenture: How to Succeed in Newspaper Advertising Sales" has been rewritten to be the very best newspaper advertising sales primer in the industry.

Member price: $24.95
Non-member price: $49.95

Item #71125

If you prefer to place your order via mail, please download an order form.

To order by phone with a credit card, please call 1-800-651-4622.

To win on the incredibly competitive local advertising battlefield today a newspaper media organization must deploy the very best platoon of sales professionals. Well-armed and well-trained sales professionals are mandatory on the front lines of media sales. So, how well trained is your sales organization? How well do you prepare them for this war?

Do your sales people know:

How to manage their time?

Who to call on?

What to say?

How to lay out a good ad?

How to better understand customers?

How to use co-op funds?

How to prepare a presentation?

How and what questions to ask a customer?

Now in its third edition, "The Great AdVenture" has been rewritten to be the very best newspaper advertising sales primer in the industry. Thousands of copies of this manual have been sold to newspapers as a principal training tool for sales pros. This year’s book contains more than 200 pages of advice, processes, procedures, tips and guidance that sales reps with no experience or with years of front-line exposure will both find valuable.

Take a look inside:

View the table of contents and sample pages 4

First Published: November 21, 2011