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Home > Topics & Tools > Advertising > Sales Collateral > Readers Vote, Voters Read

Readers Vote, Voters Read

Readers vote, voters read

During a very competitive campaign season, newspaper media remain an important information source for registered voters. In January 2012, NAA commissioned the respected campaign research organization, Moore Information, to conduct the American Voters Media Use Survey. The results are available below.

Download the PowerPoint 4 

Resources for newspapers

In addition to the PowerPoint available above, NAA has prepared the following sales tools:

Download a newspaper house ad 4

Download a sales collateral "tens list" 4

 

First Published: February 15, 2012