NAA Advertising Planbook
Order Information
At $9.95 per book, the ROI of the NAA Advertising Planbook is unsurpassed. And, NAA guarantees results. If you are not 100 percent satisfied with the 2012 Planbook, we’ll refund your investment.
Member price: $9.95
Non-member price: $19.95
For more information about the NAA Advertising Planbook, please call the Planbook Hotline at 571-366-1378 or e-mail planbook@naa.org. If you prefer to place your order via mail, please download an order form.
To order by phone with a credit card, please call 1-800-651-4622.
Now, more than ever, advertisers need your help in making good decisions for their business and your staff needs proven effective tools for thriving in the increasingly competitive market.
- Does your sales force sell schedules vs. individual ads?
- Are your sales personnel sufficiently armed to sell against media competitors?
- Can your team overcome objections from customers?
- Is your marketing department providing great sales tools?
- Are your sales people viewed as consultants/partners by your customers?
Having now sold a million copies, the NAA Advertising Planbook is a time-proven tool.
New or updated in the 2012 Planbook:
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The newest data from How America Shops and Spends 2011
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A new section on social media in the competitive media area
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An expanded and updated glossary of newspaper print and digital terms
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A new section on frequently asked advertiser questions
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A special section on recruiting and recruitment advertising from Shaker Advertising
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Updates on advertising to sales ratios for a variety of stores from Schonfeld
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Updates from the Urban Land Institute on sales per square foot and average store sizes.
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Updates on retail sales
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Updated media planning charts
Popular holdovers, updated for the 2011 edition of the NAA Advertising Planbook:
Additional resources
Archived Webinar: Growing Revenue with the 2012 NAA Advertising Planbook
First Published:
July 27, 2011