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John Murray
Vice President of Audience Development
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AUDIENCE & CIRCULATION
February 07, 2012
Many local newspapers continue to increase audience by executing cohesive multiplatform strategies to attract readers to their print and digital products. NAA examined a cross section of newspapers that reported success in growing total audience and selected five newspaper organizations – reflecting diversity in size and geography – to ask how they built audiences across platforms.
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Latest AUDIENCE & CIRCULATION Topics & Tools
February 21, 2012
Branded editions are a result of the industry embracing new audiences and transforming newspaper products. Readers crave targeted information and advertisers want to reach these targeted consumers. Newspapers of all shapes and sizes are reporting both branded and digital editions to help articulate the strength of our audiences in verified, quantifiable terms. The ABC rules for reporting and qualifying branded editions were adopted to provide newspapers more marketing flexibility than ever before. “The NAA/ABC Circulation Subcommittee’s Guide to Branded Editions” was developed to help newspapers take full advantage of the flexibility offered by the new rules.
February 07, 2012
Many local newspapers continue to increase audience by executing cohesive multiplatform strategies to attract readers to their print and digital products. NAA examined a cross section of newspapers that reported success in growing total audience and selected five newspaper organizations – reflecting diversity in size and geography – to ask how they built audiences across platforms.
January 19, 2012
The NAA audience and business development departments have launched the 2012 NAA Circulation Survey, a comprehensive survey we conduct periodically as the basis for the popular Circulation Facts, Figures & Logic publication. The 2012 edition will be the newest installment of the ongoing NAA study documenting fundamental changes in marketing the daily newspaper.
January 19, 2012
Readers assign value to newspaper-generated content – and they are willing to pay for it across delivery platforms. These two assumptions are integral elements for newspapers in developing a new business model around differentiated, cross-platform subscription packages that include print and online components.
December 08, 2011
Each year, NAA honors retailers who have demonstrated a long-term cooperative effort to sell and market newspapers in their stores with the Tony Mineart Newspaper Merchandiser of the Year Awards. In the past, winners have been judged in categories including product promotion, creative, sales and impact for the newspaper and for the retailer. Several other newspapers were recognized for demonstrating a specific marketing expertise in display, POP, signage or out-of-the-box thinking.