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Home > Topics & Tools > Audience & Circulation


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Latest AUDIENCE & CIRCULATION Topics & Tools

An inside look at the Columbus Dispatch's game plan

February 25, 2015

The Columbus (Ohio) Dispatch had a winning strategy for covering Ohio State University's victory in the first College Football Playoff championship game.

NAA Series: Proven Strategies and Practices for Building Audience

February 09, 2015

In this series, NAA will take an in-depth look at newspapers that have increased their total audience over the past two years. The newspapers selected for the series were identified based on data from Scarborough Research and published by the Alliance of Audited media as among the 25 fastest-growing U.S. daily newspapers.

How newspapers can monetize their digital audience

February 05, 2015

To monetize a digital audience, the ideal approach would be to determine the potential revenue for an individual visitor through the revenue channels available to a digital publisher -- advertising and audience revenue -- and act upon that information through your audience marketing and advertising operations.

San Francisco Chronicle aims to retain readers with entertainment perks

February 02, 2015

Exclusive early access to premium digital content and events are just some of the perks of having a subscription with the San Francisco Chronicle. The newspaper kicked off a new program in fall 2014 with the intent to lure old readers back in and draw new ones.

Chasing Clicks: Metrics should support a strategy, not be a strategy

January 05, 2015

Publishers are doing everything they can to optimize their experiences to wring out more clicks and more time-on-site, the two numbers most sought after by their advertisers.