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Latest AUDIENCE & CIRCULATION Topics & Tools

Chasing Clicks: Metrics should support a strategy, not be a strategy

January 05, 2015

Publishers are doing everything they can to optimize their experiences to wring out more clicks and more time-on-site, the two numbers most sought after by their advertisers.

NAA Series: Proven Strategies and Practices for Building Audience

December 18, 2014

In this series, NAA will take an in-depth look at newspapers that have increased their total audience over the past two years. The newspapers selected for the series were identified based on data from Scarborough Research and published by the Alliance of Audited media as among the 25 fastest-growing U.S. daily newspapers.

For The Chicago Tribune, a Concerted Push to ‘Consumer-First’

December 17, 2014

With more than 165 years of continuous publishing under its belt, the Chicago Tribune has entered an era of unprecedented experimentation, executives say. “That’s really been our mantra—to do things we haven’t done, learn from them, iterate, improve, and go back out there and try again,” says Steve Levy, the Tribune’s senior manager of consumer marketing.

Keys to bundling newspaper products to boost revenue

December 17, 2014

As the publishing industry expands across platforms and audiences, bundling can help expand audience reach and revenue with minimal incremental cost for publishers.

Relationships are Key to Future Engagement

December 10, 2014

One smart engagement strategy is not enough to transform the digital news business. Expectations have changed, because readers demand more than an online version of a great journalism story.