AUDIENCE & CIRCULATION
Latest AUDIENCE & CIRCULATION Topics & Tools
February 09, 2016
Recent independent research reveals that newspaper inserts continued to drive traffic for retailers this past holiday shopping season. Two-thirds of newspaper readers either always or regularly look at inserts, according to Coda Ventures’ Triad research. And, most important to advertisers, newspaper inserts drive action. Nine out of ten newspaper readers report that they take one or more of a broad range of specific actions after reading or looking at inserts.
December 22, 2015
The traditional paid home delivery subscription continues to be the largest category in the Alliance of Audited Media’s (AAM) “total paid print circulation” metric. Despite the many changes in marketing newspaper content, the home delivery subscription continues to mark consumer preferences and has become an increasingly important source of newspaper revenue.
September 22, 2015
The newspaper industry has designated Saturday, Oct. 10, 2015, as International Newspaper Carrier Day, a day to salute the hundreds of thousands of newspaper carriers who deliver newspapers to the 130 million print readers every week.
September 18, 2015
For decades, newspapers have gathered and analyzed information for voters at the local, state and federal levels. As elections and news consumption habits have changed, newspapers' strategies for engaging voters have evolved.
September 01, 2015
Rock star professors are electrifying new audiences under a partnership between One Day University and newspapers. One Day U and more than 20 newspapers present events featuring professors who educate and entertain. The events are held in cities of various sizes across the country.