AUDIENCE & CIRCULATION
October 19, 2012
The 2012 installment of this popular product, based on an ongoing NAA circulation study, includes the latest data and trending information on a range of circulation metrics, including: subscription sales, subscriber churn, retention data by sales source, single-copy sales by outlet, subscriber payment practices, and an in-depth look at other aspects of newspaper marketing from strategic use of discounts to pricing strategies and outsourcing of distribution functions.
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Latest AUDIENCE & CIRCULATION Topics & Tools
September 12, 2014
In this series, NAA will take an in-depth look at newspapers that have increased their total audience over the past two years. The newspapers selected for the series were identified based on data from Scarborough Research and published by the Alliance of Audited media as among the 25 fastest-growing U.S. daily newspapers.
September 12, 2014
For The Olympian, audience growth has come in part from a deliberate approach to revamping online operations for an audience that has rapidly embraced mobile. Mobile growth, says online editor Ian Swenson, “is partly a result of the market, and partly a result of what we’re doing.”
August 28, 2014
Efforts to restore the print edition after past retrenchment have contributed to significant print readership gains for The Richmond (Va.) Times-Dispatch. Stable combined audience trends that have inched up slightly over the past two years belie significant growth in weekday print readership.
August 26, 2014
According to the data from the Alliance for Audited Media’s most current rate book* 44% of U.S. dailies now charge one dollar for a weekday newspaper.
August 13, 2014
The Ventura County (Calif.) Star has seen audience grow by narrowing its focus—and by expanding its sights down the bustling Highway 101 corridor into Los Angeles County. As its digital readership has grown in the broader Los Angeles market, executives at the daily have paid new attention to a readership far beyond its traditional circulation boundaries.