AUDIENCE & CIRCULATION
Latest AUDIENCE & CIRCULATION Topics & Tools
May 04, 2016
Over the last three years, a number of factors affected weekday and Sunday single copy sales, including dramatic increases in the retail prices for newspapers, while at the same time reducing promotional and distribution costs, as well as the increasing use and popularity of digital offerings and mobile apps, particularly for breaking news and updated information.
February 09, 2016
Recent independent research reveals that newspaper inserts continued to drive traffic for retailers this past holiday shopping season. Two-thirds of newspaper readers either always or regularly look at inserts, according to Coda Ventures’ Triad research. And, most important to advertisers, newspaper inserts drive action. Nine out of ten newspaper readers report that they take one or more of a broad range of specific actions after reading or looking at inserts.
December 22, 2015
The traditional paid home delivery subscription continues to be the largest category in the Alliance of Audited Media’s (AAM) “total paid print circulation” metric. Despite the many changes in marketing newspaper content, the home delivery subscription continues to mark consumer preferences and has become an increasingly important source of newspaper revenue.
September 22, 2015
The newspaper industry has designated Saturday, Oct. 10, 2015, as International Newspaper Carrier Day, a day to salute the hundreds of thousands of newspaper carriers who deliver newspapers to the 130 million print readers every week.
September 18, 2015
For decades, newspapers have gathered and analyzed information for voters at the local, state and federal levels. As elections and news consumption habits have changed, newspapers' strategies for engaging voters have evolved.