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Home > Topics & Tools > Audience & Circulation


2012 Facts, Figures & Logic

2012 Circulation Facts, Figures & Logic

October 19, 2012

The 2012 installment of this popular product, based on an ongoing NAA circulation study, includes the latest data and trending information on a range of circulation metrics, including: subscription sales, subscriber churn, retention data by sales source, single-copy sales by outlet, subscriber payment practices, and an in-depth look at other aspects of newspaper marketing from strategic use of discounts to pricing strategies and outsourcing of distribution functions.

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Latest AUDIENCE & CIRCULATION Topics & Tools

Newspaper single copy sales are increasingly a revenue story

April 16, 2014

The latest data from the Alliance for Audited Media’s most current rate book* documents that the one dollar price point is now the most popular single copy price for a daily newspaper and two dollars now dominates Sunday single copy pricing.

Super Bowl success at The News Tribune and The Olympian

April 15, 2014

When the Seattle Seahawks faced the Denver Broncos in Super Bowl XLVIII, the hometown newspapers launched wide-ranging strategies to make the most of the considerable revenue potential that comes along with being part of our nation’s biggest sporting event.

Pumping up sales of the print product – every newspaper’s bread-and-butter -- was a major part of the playbook at The News Tribune and The Olympian in Washington State. Both McClatchy Company-owned publications, located in Seattle’s South Sound, netted extraordinary Super Bowl-related results on the print side.

Digital Subscriptions: Meters, marketing and analytics

March 28, 2014

Just having a meter on your content isn't enough. As newspapers focus on growing digital subscriptions, more newspaper companies acknowledge the "low hanging" fruit has been captured by newspapers that have had an aggressive paid content strategy in place for an extended time. In simple terms, while the number of subscriptions continues to grow, we're getting closer to securing most of the digital subscribers that we can acquire by putting our content behind the meter.

2013 gains in AAM total circulation due to success in digital subscriptions

February 03, 2014

Average daily combined circulation increased 3 percent compared to the same period a year ago for the six-month period ending Sept. 30, 2013. The gain is based on an NAA analysis of the 541 daily newspapers reporting to AAM for comparable periods. The bottom-line increase was driven by substantial gains in digital circulation among the largest newspapers and more moderate losses in print circulation among the smaller circulation newspapers.

Average Sunday circulation for the 508 newspapers reporting for both periods increased 1.6 percent from last year. The gains were due to increased reporting of branded editions and digital non replica circulation by the largest newspapers. Among the 541 newspapers reporting for the period, 120 reported an increase in total daily circulation for the six-month period, while 112 newspapers were up in total Sunday circulation. In both cases print losses were offset by increases in digital copies and branded editions.

Newspapers' digital innovations abroad

January 06, 2014

This week, in the second post of a two-part series on newspaper industries abroad, Millie Tran takes a look at some ideas and innovations coming out of Norway, Peru, and Ireland in response to their respective shifts to digital. You can find the first part, on the newspaper industries in India, China and Japan, here.