• Facebook
  • LinkedIn
  • Circle us on Google+
  • Twitter
  • RSS
Home > Topics & Tools > Audience & Circulation


2012 Facts, Figures & Logic

2012 Circulation Facts, Figures & Logic

October 19, 2012

The 2012 installment of this popular product, based on an ongoing NAA circulation study, includes the latest data and trending information on a range of circulation metrics, including: subscription sales, subscriber churn, retention data by sales source, single-copy sales by outlet, subscriber payment practices, and an in-depth look at other aspects of newspaper marketing from strategic use of discounts to pricing strategies and outsourcing of distribution functions.

Learn More 4

Search Audience & Circulation: Filter By Type:
= NAA Members Only

Latest AUDIENCE & CIRCULATION Topics & Tools

The Ventura County Star: Two Markets, One Focus

August 13, 2014

The Ventura County (Calif.) Star has seen audience grow by narrowing its focus—and by expanding its sights down the bustling Highway 101 corridor into Los Angeles County. As its digital readership has grown in the broader Los Angeles market, executives at the daily have paid new attention to a readership far beyond its traditional circulation boundaries.

NAA Series: Proven Strategies and Practices for Building Audience

August 13, 2014

In this series, NAA will take an in-depth look at newspapers that have increased their total audience over the past two years. The newspapers selected for the series were identified based on data from Scarborough Research and published by the Alliance of Audited media as among the 25 fastest-growing U.S. daily newspapers.

Digital Subscription Growth: Four Engagement Initiatives

June 17, 2014

So how do you increase the level of engagement? What are the basic engagement strategies to implement or improvements to encourage more content consumption and more conversions?

Got a problem? Readers want a solution

June 09, 2014

News organizations are likely to benefit from shedding light on solutions in addition to problems, a new report suggests.

How Dallas Morning News revamped its business section

May 12, 2014

The Dallas Morning News got down to business -- the business section, that is.

The newspaper launched the redesign of its business section April 15. The newspaper changed not only the section’s look but also its content.