AUDIENCE & CIRCULATION
October 19, 2012
The 2012 installment of this popular product, based on an ongoing NAA circulation study, includes the latest data and trending information on a range of circulation metrics, including: subscription sales, subscriber churn, retention data by sales source, single-copy sales by outlet, subscriber payment practices, and an in-depth look at other aspects of newspaper marketing from strategic use of discounts to pricing strategies and outsourcing of distribution functions.
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Latest AUDIENCE & CIRCULATION Topics & Tools
May 14, 2013
UPDATE: Winners Announced! Each year, the Newspaper Association of America honors retailers who have demonstrated a long-term cooperative effort to sell and market newspapers in their stores with the Tony Mineart Merchandiser of the Year Awards.
May 02, 2013
Although the Alliance for Audited Media’s topline data no longer serve as a barometer of the industry’s health and the total circulation numbers 'do not capture the full story,’ the most recent AAM Snapshot quantifies the growth of digital subscriptions at individual newspapers, and gives insights into consumers’ increased willingness to pay a premium for newspaper content across platforms. These factors are driving strong circulation revenue gains.
NAA’s analysis of the AAM snapshot takes a close look at total circulation, the digital divide, branded editions, print circulation and other factors, and makes connections with relevant information from recent NAA reports on industry revenue and engagement with newspaper media.
May 02, 2013
Although the Alliance for Audited Media’s topline data no longer serve as a barometer of the industry’s health and the total circulation numbers 'do not capture the full story,’ the most recent AAM Snapshot quantifies the growth of digital subscriptions at individual newspapers, and gives insights into consumers’ increased willingness to pay a premium for newspaper content across platforms. These factors are driving strong circulation revenue gains.
NAA’s analysis of the AAM snapshot takes a close look at total circulation, the digital divide, branded editions, print circulation and other factors, and makes connections with relevant information from recent NAA reports on industry revenue and engagement with newspaper media.
February 20, 2013
A variety of newspapers are growing their audiences across print and digital platforms. They are developing a series of strategies to make that happen, and they are being helped by the spread of mobile and digital technology, which is fueling reader appetite for news and making it more convenient to access.
Content is being tailored to multiple mediums, allowing consumers to tap into coverage whenever they wish and in the format of their choice. Subscription offers are reaching new customers through direct mail, e-mail and daily deal websites.
February 20, 2013
After several years of print readership gains, the Arkansas Democrat-Gazette decided in 2012 to raise prices substantially because of the changing advertisement environment. After a decade of charging well below the national average, rate increases of as much as 50 percent were established for 80 percent of subscribers.
Over the last year, the newspaper’s total audience grew 9.1 percent to 672,643 readers in print and 109,342 readers online in its DMA, according to Scarborough Research data and AAM Audience Snapshot for the period ending Sept. 30, 2012. The Democrat-Gazette’s total net combined audience was reported at 690,280 based on seven days of print and 30 days of online readership. Known as “Arkansas’ newspaper,” the Democrat-Gazette has an established brand identity that has garnered loyal readers for many years. It is the state’s largest paper.