AUDIENCE & CIRCULATION
Latest AUDIENCE & CIRCULATION Topics & Tools
February 25, 2015
The Columbus (Ohio) Dispatch had a winning strategy for covering Ohio State University's victory in the first College Football Playoff championship game.
February 09, 2015
In this series, NAA will take an in-depth look at newspapers that have increased their total audience over the past two years. The newspapers selected for the series were identified based on data from Scarborough Research and published by the Alliance of Audited media as among the 25 fastest-growing U.S. daily newspapers.
February 05, 2015
To monetize a digital audience, the ideal approach would be to determine the potential revenue for an individual visitor through the revenue channels available to a digital publisher -- advertising and audience revenue -- and act upon that information through your audience marketing and advertising operations.
February 02, 2015
Exclusive early access to premium digital content and events are just some of the perks of having a subscription with the San Francisco Chronicle. The newspaper kicked off a new program in fall 2014 with the intent to lure old readers back in and draw new ones.
January 05, 2015
Publishers are doing everything they can to optimize their experiences to wring out more clicks and more time-on-site, the two numbers most sought after by their advertisers.