AUDIENCE & CIRCULATION
Latest AUDIENCE & CIRCULATION Topics & Tools
September 22, 2015
The newspaper industry has designated Saturday, Oct. 10, 2015, as International Newspaper Carrier Day, a day to salute the hundreds of thousands of newspaper carriers who deliver newspapers to the 130 million print readers every week.
September 18, 2015
For decades, newspapers have gathered and analyzed information for voters at the local, state and federal levels. As elections and news consumption habits have changed, newspapers' strategies for engaging voters have evolved.
September 01, 2015
Rock star professors are electrifying new audiences under a partnership between One Day University and newspapers. One Day U and more than 20 newspapers present events featuring professors who educate and entertain. The events are held in cities of various sizes across the country.
July 31, 2015
NAA Circulation Facts, Figures & Logic has become an essential publication that publishers and circulation executives rely on for measuring performance and industry standards. 2015 is the latest installment of the ongoing NAA circulation study documenting fundamental changes in marketing the daily newspaper and the role these strategic changes play in the development of the industry’s the new business model.
July 15, 2015
Thinking outside the box, one newspaper in New Mexico eliminated its coin-operated newspaper racks after an eye-opening test. The Albuquerque Journal recently made the move amid declining rack sales.