AUDIENCE & CIRCULATION
October 19, 2012
The 2012 installment of this popular product, based on an ongoing NAA circulation study, includes the latest data and trending information on a range of circulation metrics, including: subscription sales, subscriber churn, retention data by sales source, single-copy sales by outlet, subscriber payment practices, and an in-depth look at other aspects of newspaper marketing from strategic use of discounts to pricing strategies and outsourcing of distribution functions.
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February 03, 2014
Average daily combined circulation increased 3 percent compared to the same period a year ago for the six-month period ending Sept. 30, 2013. The gain is based on an NAA analysis of the 541 daily newspapers reporting to AAM for comparable periods. The bottom-line increase was driven by substantial gains in digital circulation among the largest newspapers and more moderate losses in print circulation among the smaller circulation newspapers.
Average Sunday circulation for the 508 newspapers reporting for both periods increased 1.6 percent from last year. The gains were due to increased reporting of branded editions and digital non replica circulation by the largest newspapers. Among the 541 newspapers reporting for the period, 120 reported an increase in total daily circulation for the six-month period, while 112 newspapers were up in total Sunday circulation. In both cases print losses were offset by increases in digital copies and branded editions.
January 06, 2014
This week, in the second post of a two-part series on newspaper industries abroad, Millie Tran takes a look at some ideas and innovations coming out of Norway, Peru, and Ireland in response to their respective shifts to digital. You can find the first part, on the newspaper industries in India, China and Japan, here.
January 03, 2014
Everyone shops in December. For those in Alabama, the stockings may be a bit fuller thanks to the deals found in their local newspaper over Thanksgiving. On the Wednesday before Thanksgiving, the Alabama Media Group – owner of The Birmingham News, The Huntsville Times, Mobile’s Press-Register – set up shop at eight different locations for a presale of the heaviest newspaper of the year.
November 27, 2013
This week in the first post of a two-part series on newspaper industries abroad, I’ll be taking a look at India’s, China’s and Japan’s news landscapes, how the digital transition has affected their industries as well as some differences and similarities. In the second installment, I’ll take a look at some unique ideas and innovations coming out of a few more countries in response to their respective shifts.
In 2012, India, China, and Japan were the world's largest newspaper markets with paid circulations of 110 million, 109 million, and 50 million, respectively, according to The World Association of Newspapers and News Publishers (WAN-INFRA). Combined, these three countries' circulations make up more than half of the world's total percentage of paid circulation.
November 25, 2013
Let’s keep it simple. Newspapers report circulation and other audience data through the Alliance for Audited Media for one reason: to provide advertisers the information they need to make informed buying decisions. It is both an obligation and an opportunity. Our advertisers want more information on a timelier basis. The request is not new. For many years, insert advertisers asked for more up-to-date ZIP code-level circulation data. In some cases, they enlisted outside intermediary sources to collect the information. The changes underway address that longstanding request by requiring newspapers to provide distribution data on a quarterly basis.
That’s the obligation. The opportunity lies in the Consolidated Media Report concept. Whether as a printed report that serves as a blank canvas for newspapers to paint a more complete picture of their multiplatform, multipublication advertising opportunities, or as a comprehensive online database, this is an opportunity.