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Latest AUDIENCE & CIRCULATION Topics & Tools

NAA Single Copy Snapshot

May 04, 2016

Over the last three years, a number of factors affected weekday and Sunday single copy sales, including dramatic increases in the retail prices for newspapers, while at the same time reducing promotional and distribution costs, as well as the increasing use and popularity of digital offerings and mobile apps, particularly for breaking news and updated information.

Newspaper Inserts Drive Consumers to Action

February 09, 2016

Recent independent research reveals that newspaper inserts continued to drive traffic for retailers this past holiday shopping season. Two-thirds of newspaper readers either always or regularly look at inserts, according to Coda Ventures’ Triad research. And, most important to advertisers, newspaper inserts drive action. Nine out of ten newspaper readers report that they take one or more of a broad range of specific actions after reading or looking at inserts.

NAA Circulation Analysis: Home Delivery Remains the Largest Slice of the Newspaper Circulation Pie

December 22, 2015

The traditional paid home delivery subscription continues to be the largest category in the Alliance of Audited Media’s (AAM) “total paid print circulation” metric. Despite the many changes in marketing newspaper content, the home delivery subscription continues to mark consumer preferences and has become an increasingly important source of newspaper revenue.

2015 International Newspaper Carrier Day

September 22, 2015

The newspaper industry has designated Saturday, Oct. 10, 2015, as International Newspaper Carrier Day, a day to salute the hundreds of thousands of newspaper carriers who deliver newspapers to the 130 million print readers every week.

Why newspapers are important during election season

September 18, 2015

For decades, newspapers have gathered and analyzed information for voters at the local, state and federal levels. As elections and news consumption habits have changed, newspapers' strategies for engaging voters have evolved.