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Home > Topics & Tools > Audience & Circulation


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Latest AUDIENCE & CIRCULATION Topics & Tools

AAM newspaper publishers have decisions to make before AAM April 30 filing deadline

April 17, 2015

Last month's decision by the Alliance for Audited Media (AAM) Board of Directors to adopt a new three-pronged approach to reporting U.S. newspaper circulation, readership and digital audience data, impacts all AAM and Certified Audit of Circulations (CAC) newspapers.  

How The Arizona Republic storytelling nights engage readers

April 08, 2015

Residents across several Arizona communities meet for about two hours each month to listen to speakers ready to share personal stories during Arizona Storytellers Project nights. At times, audience members laugh or cry and the speaker steps off stage feeling as if he or she has connected with the crowd.

Young adults feel most informed with traditional media

March 30, 2015

Despite the amount of information online, many between the ages of 18 and 24 do not feel they are well-informed on current issues, according to a recent study.

NAA Member Survey: Single Copy Snapshot

March 25, 2015

Newspaper single copy sales have been impacted by a number of extreme factors during the last three years. Newsstand prices have doubled, promotional and distribution costs have been reduced. There have been changes in the retail landscape, and there are documented changes in readership habits such as the increased popularity of mobile devices for news and information.

How The Signal newspaper generated $86,000 in ballot promotions

March 09, 2015

In a few months, The Santa Clarita Valley Signal will gear up to run their annual “Best of Santa Clarita Valley” contest and plans to implement the same promotional strategies that brought in their highest revenue of $86,000 in 2014 since kicking off the program 13 years ago.