AUDIENCE & CIRCULATION
October 19, 2012
The 2012 installment of this popular product, based on an ongoing NAA circulation study, includes the latest data and trending information on a range of circulation metrics, including: subscription sales, subscriber churn, retention data by sales source, single-copy sales by outlet, subscriber payment practices, and an in-depth look at other aspects of newspaper marketing from strategic use of discounts to pricing strategies and outsourcing of distribution functions.
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Latest AUDIENCE & CIRCULATION Topics & Tools
November 27, 2013
This week in the first post of a two-part series on newspaper industries abroad, I’ll be taking a look at India’s, China’s and Japan’s news landscapes, how the digital transition has affected their industries as well as some differences and similarities. In the second installment, I’ll take a look at some unique ideas and innovations coming out of a few more countries in response to their respective shifts.
In 2012, India, China, and Japan were the world's largest newspaper markets with paid circulations of 110 million, 109 million, and 50 million, respectively, according to The World Association of Newspapers and News Publishers (WAN-INFRA). Combined, these three countries' circulations make up more than half of the world's total percentage of paid circulation.
November 25, 2013
Let’s keep it simple. Newspapers report circulation and other audience data through the Alliance for Audited Media for one reason: to provide advertisers the information they need to make informed buying decisions. It is both an obligation and an opportunity. Our advertisers want more information on a timelier basis. The request is not new. For many years, insert advertisers asked for more up-to-date ZIP code-level circulation data. In some cases, they enlisted outside intermediary sources to collect the information. The changes underway address that longstanding request by requiring newspapers to provide distribution data on a quarterly basis.
That’s the obligation. The opportunity lies in the Consolidated Media Report concept. Whether as a printed report that serves as a blank canvas for newspapers to paint a more complete picture of their multiplatform, multipublication advertising opportunities, or as a comprehensive online database, this is an opportunity.
November 15, 2013
How do you put on a successful event? That was the question when The Charlotte Observer staff when the newspaper decided to host its first public event, the Pink Day Fair to coincide with an all-pink edition.
“There was a lot of effort and a lot of thought put into this by a lot of people,” explained Chad Martin, advertising manager for the newspaper and coordinator of the Pink Day Fair. “It was a very cool event but one that took hard work.”
October 29, 2013
Let’s keep it simple. Newspapers report circulation and other audience data through the Alliance for Audited Media for one reason: to provide advertisers the information they need to make informed buying decisions. It is both an obligation and an opportunity.
October 28, 2013
Newspapers are deeply connected with their audiences. And the interactions newspapers have with their readers create large volumes of data. There are plenty of metrics: page views, unique visitors, paths readers take on a website, who they are and where they come from, scrolling and mouse behaviors, and countless others. This data can be newspapers’ biggest assets and their biggest opportunities.