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Home > Topics & Tools > Audience & Circulation

AUDIENCE & CIRCULATION

2012 Facts, Figures & Logic

2012 Circulation Facts, Figures & Logic

October 19, 2012

The 2012 installment of this popular product, based on an ongoing NAA circulation study, includes the latest data and trending information on a range of circulation metrics, including: subscription sales, subscriber churn, retention data by sales source, single-copy sales by outlet, subscriber payment practices, and an in-depth look at other aspects of newspaper marketing from strategic use of discounts to pricing strategies and outsourcing of distribution functions.

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Latest AUDIENCE & CIRCULATION Topics & Tools

Member Alert: Deceptive Subscription Renewal Notices

October 24, 2014

Scammers have been sending deceptive subscription renewal notices to current subscribers of various NAA member newspapers.   These notices falsely imply that they are sent on behalf of the named publication and falsely represent that the consumer is obtaining a favorable price.

In A Traditional Market, Untraditional Growth for The Morning Call

October 22, 2014

As part of its commitment to locally focused community journalism, The Morning Call emphasizes watchdog reporting, including labeling every investigative story with a logo and an ongoing branding campaign touting the paper’s award-winning work with the tagline “Write Exposing Wrong.”

NAA Series: Proven Strategies and Practices for Building Audience

October 22, 2014

In this series, NAA will take an in-depth look at newspapers that have increased their total audience over the past two years. The newspapers selected for the series were identified based on data from Scarborough Research and published by the Alliance of Audited media as among the 25 fastest-growing U.S. daily newspapers.

International Newspaper Carrier Day

October 06, 2014

The Newspaper Association of America and the newspaper industry have designated Saturday, Oct. 11, 2014, as International Newspaper Carrier Day, a salute to the hundreds of thousands of newspaper carriers who deliver newspapers to the 133 million print readers every week.

In Olympia, Mobile and Social Drive Growth

September 12, 2014

For The Olympian, audience growth has come in part from a deliberate approach to revamping online operations for an audience that has rapidly embraced mobile. Mobile growth, says online editor Ian Swenson, “is partly a result of the market, and partly a result of what we’re doing.”