AUDIENCE & CIRCULATION
Latest AUDIENCE & CIRCULATION Topics & Tools
July 31, 2015
NAA Circulation Facts, Figures & Logic has become an essential publication that publishers and circulation executives rely on for measuring performance and industry standards. 2015 is the latest installment of the ongoing NAA circulation study documenting fundamental changes in marketing the daily newspaper and the role these strategic changes play in the development of the industry’s the new business model.
July 15, 2015
Thinking outside the box, one newspaper in New Mexico eliminated its coin-operated newspaper racks after an eye-opening test. The Albuquerque Journal recently made the move amid declining rack sales.
July 08, 2015
In this article, we will focus on how data and analytics can improve revenue yield from the audience across print and digital platforms.
July 06, 2015
The Interactive Advertising Bureau (IAB) and YuMe, a provider of digital video brand advertising, recently released "Digital Advertising Audiences: The New 'Liquid Consumer' Paradigm." The white paper offers insights into the new "liquid audiences" that find content across devices and platforms.
June 26, 2015
The New York Times and the Financial Times recently launched a joint digital access program in premier hotels across North and South America to offer travelers a seamless news experience on the go.