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Home > Topics & Tools > Audience & Circulation


2012 Facts, Figures & Logic

2012 Circulation Facts, Figures & Logic

October 19, 2012

The 2012 installment of this popular product, based on an ongoing NAA circulation study, includes the latest data and trending information on a range of circulation metrics, including: subscription sales, subscriber churn, retention data by sales source, single-copy sales by outlet, subscriber payment practices, and an in-depth look at other aspects of newspaper marketing from strategic use of discounts to pricing strategies and outsourcing of distribution functions.

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