AUDIENCE & CIRCULATION
October 19, 2012
The 2012 installment of this popular product, based on an ongoing NAA circulation study, includes the latest data and trending information on a range of circulation metrics, including: subscription sales, subscriber churn, retention data by sales source, single-copy sales by outlet, subscriber payment practices, and an in-depth look at other aspects of newspaper marketing from strategic use of discounts to pricing strategies and outsourcing of distribution functions.
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Latest AUDIENCE & CIRCULATION Topics & Tools
October 17, 2014
Scammers have been sending deceptive subscription renewal notices to current subscribers of various NAA member newspapers. These notices falsely imply that they are sent on behalf of the named publication and falsely represent that the consumer is obtaining a favorable price.
October 06, 2014
The Newspaper Association of America and the newspaper industry have designated Saturday, Oct. 11, 2014, as International Newspaper Carrier Day, a salute to the hundreds of thousands of newspaper carriers who deliver newspapers to the 133 million print readers every week.
September 12, 2014
In this series, NAA will take an in-depth look at newspapers that have increased their total audience over the past two years. The newspapers selected for the series were identified based on data from Scarborough Research and published by the Alliance of Audited media as among the 25 fastest-growing U.S. daily newspapers.
September 12, 2014
For The Olympian, audience growth has come in part from a deliberate approach to revamping online operations for an audience that has rapidly embraced mobile. Mobile growth, says online editor Ian Swenson, “is partly a result of the market, and partly a result of what we’re doing.”
August 28, 2014
Efforts to restore the print edition after past retrenchment have contributed to significant print readership gains for The Richmond (Va.) Times-Dispatch. Stable combined audience trends that have inched up slightly over the past two years belie significant growth in weekday print readership.