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Home > Topics & Tools > Audience & Circulation


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Latest AUDIENCE & CIRCULATION Topics & Tools

How Albuquerque Journal phased out its news racks

July 15, 2015

Thinking outside the box, one newspaper in New Mexico eliminated its coin-operated newspaper racks after an eye-opening test. The Albuquerque Journal recently made the move amid declining rack sales.

How to leverage data and analytics to grow audience revenue

July 08, 2015

In this article, we will focus on how data and analytics can improve revenue yield from the audience across print and digital platforms.

How brands and publishers can reach the 'liquid audience'

July 06, 2015

The Interactive Advertising Bureau (IAB) and YuMe, a provider of digital video brand advertising, recently released "Digital Advertising Audiences: The New 'Liquid Consumer' Paradigm." The white paper offers insights into the new "liquid audiences" that find content across devices and platforms.

The New York Times and Financial Times launch free digital access program for hotels

June 26, 2015

The New York Times and the Financial Times recently launched a joint digital access program in premier hotels across North and South America to offer travelers a seamless news experience on the go.

How newspapers use green-screen technology at events

June 18, 2015

Newspapers use customized green-screen attractions to engage with event attendees and to gather their contact information. The newspapers can use the data to deepen relationships with readers and to reach potential subscribers.