AUDIENCE & CIRCULATION
Latest AUDIENCE & CIRCULATION Topics & Tools
July 15, 2015
Thinking outside the box, one newspaper in New Mexico eliminated its coin-operated newspaper racks after an eye-opening test. The Albuquerque Journal recently made the move amid declining rack sales.
July 08, 2015
In this article, we will focus on how data and analytics can improve revenue yield from the audience across print and digital platforms.
July 06, 2015
The Interactive Advertising Bureau (IAB) and YuMe, a provider of digital video brand advertising, recently released "Digital Advertising Audiences: The New 'Liquid Consumer' Paradigm." The white paper offers insights into the new "liquid audiences" that find content across devices and platforms.
June 26, 2015
The New York Times and the Financial Times recently launched a joint digital access program in premier hotels across North and South America to offer travelers a seamless news experience on the go.
June 18, 2015
Newspapers use customized green-screen attractions to engage with event attendees and to gather their contact information. The newspapers can use the data to deepen relationships with readers and to reach potential subscribers.