AUDIENCE & CIRCULATION
October 19, 2012
The 2012 installment of this popular product, based on an ongoing NAA circulation study, includes the latest data and trending information on a range of circulation metrics, including: subscription sales, subscriber churn, retention data by sales source, single-copy sales by outlet, subscriber payment practices, and an in-depth look at other aspects of newspaper marketing from strategic use of discounts to pricing strategies and outsourcing of distribution functions.
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Latest AUDIENCE & CIRCULATION Topics & Tools
August 13, 2014
The Ventura County (Calif.) Star has seen audience grow by narrowing its focus—and by expanding its sights down the bustling Highway 101 corridor into Los Angeles County. As its digital readership has grown in the broader Los Angeles market, executives at the daily have paid new attention to a readership far beyond its traditional circulation boundaries.
August 13, 2014
In this series, NAA will take an in-depth look at newspapers that have increased their total audience over the past two years. The newspapers selected for the series were identified based on data from Scarborough Research and published by the Alliance of Audited media as among the 25 fastest-growing U.S. daily newspapers.
June 17, 2014
So how do you increase the level of engagement? What are the basic engagement strategies to implement or improvements to encourage more content consumption and more conversions?
June 09, 2014
News organizations are likely to benefit from shedding light on solutions in addition to problems, a new report suggests.
May 12, 2014
The Dallas Morning News got down to business -- the business section, that is.
The newspaper launched the redesign of its business section April 15. The newspaper changed not only the section’s look but also its content.