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Home > Topics & Tools > Audience & Circulation

AUDIENCE & CIRCULATION

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Latest AUDIENCE & CIRCULATION Topics & Tools

NAA Member Survey: Single Copy Snapshot

March 25, 2015

Newspaper single copy sales have been impacted by a number of extreme factors during the last three years. Newsstand prices have doubled, promotional and distribution costs have been reduced. There have been changes in the retail landscape, and there are documented changes in readership habits such as the increased popularity of mobile devices for news and information.

How The Signal newspaper generated $86,000 in ballot promotions

March 09, 2015

In a few months, The Santa Clarita Valley Signal will gear up to run their annual “Best of Santa Clarita Valley” contest and plans to implement the same promotional strategies that brought in their highest revenue of $86,000 in 2014 since kicking off the program 13 years ago.

How The Signal newspaper generated $86,000 in ballot promotions

March 09, 2015

In a few months, The Santa Clarita Valley Signal will gear up to run their annual “Best of Santa Clarita Valley” contest and plans to implement the same promotional strategies that brought in their highest revenue of $86,000 in 2014 since kicking off the program 13 years ago.

An inside look at the Columbus Dispatch's game plan

February 25, 2015

The Columbus (Ohio) Dispatch had a winning strategy for covering Ohio State University's victory in the first College Football Playoff championship game.

NAA Series: Proven Strategies and Practices for Building Audience

February 09, 2015

In this series, NAA will take an in-depth look at newspapers that have increased their total audience over the past two years. The newspapers selected for the series were identified based on data from Scarborough Research and published by the Alliance of Audited media as among the 25 fastest-growing U.S. daily newspapers.