International Newspaper Carrier Day

UPDATE: New carrier day ad available for 2011

Each year, one day is set aside to recognize the accomplishments of carriers who work hard to get the newspaper in the hands of our readers.

The Newspaper Association of America and the newspaper industry have designated October 8, 2011, as International Newspaper Carrier Day, a salute to the hundreds of thousands of newspaper carriers who deliver more than 45 million newspapers to more than 100 million readers every day.

“Newspaper carriers come from all walks of life, but they share common traits of hard work, service and dedication to the industry and their communities,” said NAA President and CEO John F. Sturm. “We are pleased to set aside this special day to show our appreciation for this essential service to the industry.”

In the past, NAA has provided downloadable carrier ads to be customized for your newspaper. Many of the top ads from previous years are archived in a collection to give you ideas to design your own ad, or for a second opportunity to use them in celebrating your carriers.

International Newspaper Carrier Day is held in conjunction with National Newspaper Week, Oct. 2-8, 2011, which is sponsored separately by the Newspaper Association Managers. National Newspaper Week materials are available electronically to newspapers through the Kentucky Press Association.

A number of former newspaper carriers have achieved national prominence in business, entertainment, politics and the press. John Wayne, Warren Buffet and Martin Luther King Jr. are among the former carriers who are now part of the Newspaper Carrier Hall of Fame, which began in 1960 by the International Circulation Managers Association and now is archived by NAA.

First Published: June 23, 2010