MARKETING STRATEGIES
= NAA Members Only
Displaying 1 - 10 of 23
1
2
3
Next
February 21, 2012
Branded editions are a result of the industry embracing new audiences and transforming newspaper products. Readers crave targeted information and advertisers want to reach these targeted consumers. Newspapers of all shapes and sizes are reporting both branded and digital editions to help articulate the strength of our audiences in verified, quantifiable terms. The ABC rules for reporting and qualifying branded editions were adopted to provide newspapers more marketing flexibility than ever before. “The NAA/ABC Circulation Subcommittee’s Guide to Branded Editions” was developed to help newspapers take full advantage of the flexibility offered by the new rules.
February 07, 2012
Many local newspapers continue to increase audience by executing cohesive multiplatform strategies to attract readers to their print and digital products. NAA examined a cross section of newspapers that reported success in growing total audience and selected five newspaper organizations – reflecting diversity in size and geography – to ask how they built audiences across platforms.
January 19, 2012
Readers assign value to newspaper-generated content – and they are willing to pay for it across delivery platforms. These two assumptions are integral elements for newspapers in developing a new business model around differentiated, cross-platform subscription packages that include print and online components.
November 14, 2011
A new NAA report reveals how the value of the Sunday newspaper continues to grow as readers seek more in-depth features, watchdog journalism and the purchasing power of coupons in an uncertain economy. Nearly 105 million people across the United States read the newspaper on a typical Sunday, and newspapers are working hard to boost that figure even higher.
November 07, 2011
This week, the Audit Bureau of Circulations released the semiannual FAS-FAX and Audience-FAX report for the six-month period ending Sept. 30, 2011. It is the second FAS-FAX release reflecting the substantive changes in qualification and reporting endorsed by NAA and approved last year by the ABC Board of Directors. Newspaper publishers and the advertisers who comprise two-thirds of ABC’s Board of Directors worked in tandem with ABC over a three-year period to modify paid circulation reporting.
September 26, 2011
I know you're concerned, and rightfully so, because today there is much to be concerned about in the newspaper industry. As we try to redefine ourselves in the digital world, you want to know how you're going to fit in there. I have had discussions with several of my peers in circulation departments across the country recently, and that question is the common thread throughout those conversations.
September 20, 2011
The ABC rules regarding the reporting and qualification of digital editions have undergone a series of changes during the past year. The NAA/ABC Circulation Subcommittee has created all-encompassing guide addressing the marketing of digital editions in a manner consistent with ABC reporting requirements.
July 25, 2011
Concentrating on Sunday readership has helped dozens of newspapers increase circulation in the most recent reporting periods, with many reversing declines that had threatened drops in preprint audience for advertisers. By developing new Sunday comprehensive strategies, newspapers have successfully positioned themselves to attract new readers, increase profitability and give advertisers extended reach in their markets.
May 10, 2011
This FAS-FAX is the first report to reflect the many ABC rule changes relating to how individual newspapers report their sales and distribution. The new qualification and reporting standards went into effect last October which include the introduction of the new metric titled “Total Circulation.” The data is a summary taken from the newly formatted ABC Publisher’s Statements submitted by newspapers last month for the six-month period ending March 31, 2011.
May 04, 2011
The changes in ABC rules and reporting formats – approved in March 2010 by the ABC Board – became effective on October 1, 2010. These changes will affect the March 2011 ABC Publisher’s Statements and the new FAS-FAX scheduled for release May 3, 2011. The changes are significant and deserve your attention. This section is designed to provide members with information on these changes and their anticipated impact.
1
2
3
Next