Displaying 1 - 10 of 17
October 10, 2011
Call it what you will – opt-in, Sunday select or buyer’s edge select – new products are out there. If you are not already the default solution for your newspaper on this issue and you have a circulation title, you soon will be. Delivery and solicitation are your specialties, after all, and your publisher and advertising executive depend on that expertise. Discussion is ongoing about adding some kick and credibility to free select market coverage products. You may already be a part of it at your newspaper.
March 22, 2011
The NAA Compliance Guide’s easy-to-use interactive design provides effective tools to help you understand the regulations and make informed decisions. You will find a variety of information, resources and tools to help you comply with the hundreds of complex federal and state laws pertaining to both inbound and outbound telemarketing.
January 15, 2010
Newspapers have long partnered in home delivery operations to save money on distribution costs, but some companies are now moving into single-copy arrangements that are creating new sources of income for publications as well. Local newspapers are contracting with neighboring competitors to service local accounts in different arrangements, ranging from simple distribution to collection to full representation of multiple titles.
September 23, 2009
As newspapers continue to outsource circulation call center functions, many are showing an interest in keeping customer contacts nearby, or at least within the United States, reversing an earlier trend of sending customer service to vendors overseas. While the majority of newspapers conduct customer service in-house, NAA’s 2009 Circulation Facts, Figures & Logic shows that 32 percent of newspapers have outsourced customer service functions, with the majority of those with larger than 50,000 circulation outsourcing to either a regional call center or an outside vendor.
March 06, 2009
Newspapers are achieving new operational efficiencies by restructuring their marketing functions and applying technology to meet their audience development goals. It is an evolving strategy, but a strategy with many success stories. In this publication, NAA explores this topic through a series of articles and an executive summary addressing many of these innovations.
February 11, 2009
Newspaper executives continue to work on defining tomorrow’s business model. It is clear that the industry’s core competency of developing audiences will be the foundation. It is less apparent how those audiences can be maintained, nurtured, and profitably marketed in a cost effective manner. But as the evolution proceeds there are clearly strategies that are working today in preparing for tomorrow’s business model.
January 07, 2009
Delivering multiple products on different days of the week isn’t easy, but newspapers are using technology in a variety of ways to ensure that service is consistent and on time. Software that creates delivery lists, GPS for efficient routing, and eBooks for convenient carrier viewing are improving distribution efficiency for many, allowing companies to leverage their resources and truly own their geographic market.
December 11, 2008
With audience reach expanding in different mediums, newspapers are beginning to restructure circulation departments for increased efficiency by focusing on audience development goals to generate new revenue. For some, streamlining operations has meant outsourcing traditional customer service and distribution tasks. For others, it has involved consolidating marketing, advertising, and new product development resources under one umbrella.
November 11, 2008
Several small market newspapers have responded to the rising cost of gasoline by switching delivery on rural routes or areas with low market penetration from carrier to the United States Postal Service, a move that has created significant distribution savings. For some it is possible to improve service and save money In most cases, these six-day dailies or weeklies that don’t publish on Sunday have eliminated their carrier force entirely, relying on the postal service to deliver their products.
November 05, 2008
Smaller market newspapers searching for ways to remain profitable in tough economic times have begun eliminating days of publication, cutting back one or more days a week, usually in tandem with beefing up their Web content. Some papers see the moves as temporary actions designed to save on printing and distribution costs, but others see it as part of a business model for the future. How readers and advertisers will react to the changes is still being assessed.