Research
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January 19, 2012
The NAA audience and business development departments have launched the 2012 NAA Circulation Survey, a comprehensive survey we conduct periodically as the basis for the popular Circulation Facts, Figures & Logic publication. The 2012 edition will be the newest installment of the ongoing NAA study documenting fundamental changes in marketing the daily newspaper.
September 17, 2009
The NAA business development department has released findings of the 2009 study. This is the comprehensive survey NAA conducts every other year and this installment is the basis for the 2009 "Circulation Facts, Figures & Logic" publication. The 2009 edition of NAA’s "Circulation Facts, Figures & Logic" is the newest installment of the ongoing NAA study that has documented fundamental changes in marketing the daily newspaper. This year’s publication also provides insight into the emergence of a new newspaper business model. Continual change is necessary to meet the evolving needs of readers and advertisers.
February 15, 2008
Well-targeted and executed circulation sales programs can effectively extend a newspaper’s reach to build audience and value for their advertisers. Based upon new research conducted in 10 markets and evaluated responses from more than 3,000 readers, this new NAA publication outlines the elements of successful audience building circulation programs by combining comprehensive research with the details of promotional programs designed to increase readership and address advertiser needs to reach a broader audience.