May 04, 2012
The 2012 Newspaper Multiplatform Usage Study, conducted on behalf of NAA by Frank N. Magid Associates Inc., provides insights on how and when newspaper media users consume news and advertising content across media platforms and devices.
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October 19, 2012
The 2012 installment of this popular product, based on an ongoing NAA circulation study, includes the latest data and trending information on a range of circulation metrics, including: subscription sales, subscriber churn, retention data by sales source, single-copy sales by outlet, subscriber payment practices, and an in-depth look at other aspects of newspaper marketing from strategic use of discounts to pricing strategies and outsourcing of distribution functions.
February 15, 2008
Well-targeted and executed circulation sales programs can effectively extend a newspaper’s reach to build audience and value for their advertisers. Based upon new research conducted in 10 markets and evaluated responses from more than 3,000 readers, this new NAA publication outlines the elements of successful audience building circulation programs by combining comprehensive research with the details of promotional programs designed to increase readership and address advertiser needs to reach a broader audience.