• Facebook
  • LinkedIn
  • Circle us on Google+
  • Twitter
  • RSS
Home > Topics & Tools > Audience & Circulation > Research > Circulation Facts, Figures and Logic 2012

2012 Circulation Facts, Figures & Logic

An NAA Resource for Circulation Performance Standards and Industry Trends

2012 Facts, Figures & Logic

NAA Circulation Facts, Figures & Logic has become an essential publication that publishers and circulation executives rely on for measuring performance and industry standards.

This installment documents the economic decisions newspaper executives have made while pursuing the goal of increasing the newspaper’s total audience. The result is a newspaper business model more dependent on the profitability of marketing to readers. Improvements in operational efficiency, optimal pricing and more effective sales strategies have resulted in substantial gains in profitability in the traditional circulation functions of a newspaper.

The report includes data and trending information on a range of circulation metrics, including: subscription sales, subscriber churn, retention data by sales source, single-copy sales by outlet, and subscriber payment practices. It also provides an in-depth look at other aspects of newspaper marketing from strategic use of discounts to pricing strategies and outsourcing of distribution functions.

NAA is appreciative of the more than 300 circulation and marketing executives who participated in the study and made this publication possible. If your newspaper participated but is not an NAA member, and you have not received your complimentary copy of the report, please contact us.

To download a PDF of the 2012 Report, click here.

To view the 2015 report, click here.

Access Previous Editions

Past installments of NAA Circulation Facts, Figures & Logic are available free to download, offering 10 years of combined data.

Circulation Facts, Figures & Logic 2009 Circulation Facts, Figures & Logic 2007 Circulation Facts, Figures & Logic 2005 Circulation Facts, Figures & Logic 2003 Circulation Facts, Figures & Logic 2001

NAA Facts, Figures
& Logic 2009

NAA Facts, Figures
& Logic 2007

NAA Facts, Figures
& Logic 2005

NAA Facts, Figures
& Logic 2003

NAA Facts, Figures
& Logic 2001

Last Updated: October 19, 2012
First Published: December 12, 2011