2012 Circulation Facts, Figures & Logic
An NAA Resource for Circulation Performance Standards and Industry Trends
2012 NAA Circulation Survey: Details and support for participants
The NAA audience and business development departments have launched the 2012 NAA Circulation Survey, a comprehensive survey we conduct periodically as the basis for the popular Circulation Facts, Figures & Logic publication.
A PDF version of the questionnaire, as well as a link to the online version, was e-mailed to newspapers in the first week of December 2011.
Submit Now for a Chance to Win an Apple iPad 2!
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Completed surveys will be entered to win an Apple iPad 2 or an Apple gift certificate. Simply submit your completed 2012 NAA Circulation Survey before the February 15 deadline. All entries received before the deadline will be eligible for the drawing. |
This year it is easier than ever for you to participate, with a wider range of options for completing and returning the survey: Newspapers can complete the downloadable questionnaire and return it by mail, fax or e-mail, or choose to complete and return the questionnaire online. It is still a detailed survey, but you can select the method that works best for you.
Once again Clark, Martire & Bartolomeo Inc. is assisting NAA in conducting the study and is available as a resource to you. CMB, a research partner of NAA, has decades of experience working with newspapers.
Whether you choose to participate electronically or use the traditional paper-and-pencil method, please understand that we appreciate your support of this critical industry-wide initiative. This essential research is only as good as the level of participation we receive from newspapers, and strong participation in past years is what has made this study so valuable.
So, please invest the time to complete the questionnaire. If you have not received the e-mailed questionnaire, all of the links and details are included below.
Thank you for your support and we look forward to sending you the final report, 2012 Circulation Facts, Figures & Logic, as soon as the study is complete.
Completing and returning the survey
Online Option:
Taking the survey online will allow you to easily make changes and save your work until you are ready to submit it to NAA. You may choose to print out the PDF version below to use as you collect information from various sources, before entering your responses online. Please be sure to periodically SAVE your work as you complete the form.
Access Previous Editions The 2009 Circulation Facts, Figures & Logic includes the latest data and trending information on a range of circulation metrics including: subscriber churn analysis, retention data by sales source, single-copy sales by outlet, subscriber payment practices, and an in-depth look at other aspects of newspaper marketing from distribution zoning capabilities to customer service. The 2009 edition is the latest installment of the ongoing NAA study documenting fundamental changes in marketing the daily newspaper, and also provides insight into the emergence of a new newspaper business model. Also available here are four earlier editions, offering a total of 10 years of trend data.*
2009 Facts, Figures & Logic 4 2007 Facts, Figures & Logic 4 2005 Facts, Figures & Logic 4 2003 Facts, Figures & Logic 4 2001 Facts, Figures & Logic 4 *Note: The 2009 report is available free to NAA Members; non-members may purchase the report for $49.95. All other years are available free to download. |
Completed questionnaires submitted online will be delivered immediately to NAA. If you have questions regarding the online version of the 2012 NAA Circulation Survey, please contact Pat Carbone at (201) 568-0011, ext. 129.
To complete the survey online, you will need to request a personalized access URL from naacirculationsurvey@cmbinc.com. A return e-mail will provide you a unique link for your newspaper that will take you to the online version of the survey.
Request your personalized survey URL 4
PDF Option:
The PDF version of the questionnaire is interactive, to allow you to key in your responses electronically. Answers typed into the interactive PDF can be saved on your computer as you work. Once you have completed the survey, save the file and print it out for your records. Keeping a copy of your responses is recommended, so you will be able to compare your responses to newspapers of similar size once the report is released.
Completed questionnaires can be submitted using one of the following methods:
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- Print final PDF and fax to: (201) 568-9740
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- Print final PDF and mail to:
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Clark, Martire & Bartolomeo Inc.
375 Sylvan Avenue
Suite 1
Englewood Cliffs, N.J. 07632 |
Download the PDF survey 4
Additional information
Participating in the NAA Circulation Survey is one of the most important contributions you can make to your industry and to yourself.
We understand that some of the information you provide in response to this survey is commercially sensitive, and NAA holds your answers in the utmost confidentiality. As such, no individual newspaper’s responses will ever be reported or released; only the aggregated results will be made available once they are tabulated.
If you have any questions, please e-mail naaciruclationsurvey@cmbinc.com or contact:
- Greg Martire, CMB Research at (201) 568-0011, ext. 147
- Pat Carbone, CMB Research at (201) 568-0011, ext. 129
- John Murray, NAA, at (571) 366-1030
Please complete the survey before January 15. Your participation is greatly appreciated.
Last Updated:
January 19, 2012
First Published:
December 12, 2011