The Free v. Paid Online Content Debate
In March 2009, as the “paid vs. free” debate began heating up, NAA examined the pros and cons of charging for content online. This report provides perspectives from a variety of companies that have charged for content or were exploring that strategy.
Opportunities Out of Adversity: Repositioning for Future Growth
NAA engaged iMedia Advisory Services to develop a financial-model scenario for newspapers in 2017. iMedia developed financial projections and the associated strategies necessary for news
papers to find growth over the next 7-10 years.
Displaying 1 - 9 of 9
November 15, 2010
As newspapers aim to reach larger audiences, Sunday Select pre-print programs have grown in popularity with advertisers who like the idea of reaching consumers who choose to opt-in for delivery of the free product. Positioned somewhere between paid subscriptions and TMC products, the Sunday Select product offers non-subscribers packaged pre-prints from local and national advertisers, wrapped in editorial content that’s usually lifestyle-oriented.
December 02, 2009
A short item recently ran in the Living section of the Sun Herald in Biloxi; "Beginning Sunday, Dec. 6, the Sun Herald will offer readers the opportunity to subscribe to a new weekly TV book titled OnTV Magazine. The new TV book is in a 44-page magazine format and features a color cover, celebrity entertainment feature stories, complete daytime and evening listings for the South Mississippi market, Sudoku, word search and crossword puzzles and horoscopes."
August 26, 2009
Distribution partnerships between newspapers have become standard industry practice, and as companies continue looking for new sources of revenue, circulation executives say the future lies in delivering more than just neighboring publications. NAA’s 2009 Circulation Facts, Figures and Logic reports that four in 10 newspapers deliver another publication in addition to their own, a number that increases to eight out of 10 among larger newspapers.
March 20, 2009
The newspaper business model is evolving and it is apparent that publishers will become increasingly reliant on the reader to contribute a larger slice of the overall revenue pie. The NAA publication "Opportunities Out of Adversity: Repositioning for Future Growth" identifies the potential to increase circulation revenue as an important element in the changing newspaper business model. During the last two years newspapers have been more aggressive in raising home delivery rates and single copy prices. Many have proven that there is an opportunity to increase circulation revenue without substantial losses in readership.
March 17, 2009
The latest data from NAA’s 2009 Circulation Facts, Figures, and Logic confirms that publishers are asking readers to contribute a larger share of the newspapers revenue. In the last two years home delivery prices have increased at a faster pace and the fifty cent price point for a daily single copy edition is rapidly giving way to the seventy five cent price point for all but the smallest newspapers.
March 13, 2009
Newspaper publishers are searching for new revenue streams and new business models. Not surprisingly a scenario more dependant on circulation revenue is an option many newspapers are pursuing. While circulation rate increases are nothing new for the industry, the underlying strategies and execution have begun to change.
March 05, 2009
The newspaper industry is facing unprecedented challenges from a familiar list of suspects: the Internet, the economy, the costs of newsprint, the reduction in advertising spend. In times like this, knowledge of how other industries adapted to face similar challenges can provide guidance in identifying the opportunities that exist to improve current business practices.
November 20, 2008
TV books continue to be a source of discussion at many newspapers and I’ve recently had the opportunity to talk with a few folks regarding their feelings on TV books and their use in the home. Generally, those people 50 and older continue to use the book despite the various guide and navigational systems on cable, while the younger audience uses the technology of the program guide.
July 27, 2007
Newspapers looking to save money are trying a new twist in selective distribution— making their TV books optional for home-delivery customers. Market research shows that demand for weekly viewing guides, from mostly older readers, has declined over the years.