SINGLE-COPY STRATEGIES
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December 08, 2011
Each year, NAA honors retailers who have demonstrated a long-term cooperative effort to sell and market newspapers in their stores with the Tony Mineart Newspaper Merchandiser of the Year Awards. In the past, winners have been judged in categories including product promotion, creative, sales and impact for the newspaper and for the retailer. Several other newspapers were recognized for demonstrating a specific marketing expertise in display, POP, signage or out-of-the-box thinking.
October 06, 2011
Single-copy prices have increased, with 75 cents becoming the most widely used price point for a daily newspaper. Among U.S. daily newspapers, 49.7 percent have established a newsstand price of 75 cents and 39.4 percent charge 50 cents.
An NAA analysis of the recently released Audit Bureau of Circulations Rate Book – which in turn is based on March 2011 publisher statements – shows that at least 60 newspapers now carry a $1 daily single-copy cover price. Last year, a sufficient number of newspapers increased cover prices to make 75 cents the most common daily single-copy price among U.S. ABC member newspapers.
September 07, 2011
The losses that seem inherent with scan-based trading (SBT) in single-copy sales are being minimized with best practices, software solutions, and management attention at newspapers that are finding ways to cope with a system that now requires dealing with third-party intermediaries.
June 10, 2011
This NAA report includes the results of a recent survey addressing on scan based issues. This report on the findings confirms that the transition among retailers to a scan-based sales accounting and billing system has impacted almost all U.S. daily newspapers. Among the more than 300 newspapers participating in NAA survey, 98 percent reported having retail single-copy accounts that pay based on numbers of copies scanned. The response was consistent among newspapers of all sizes.
May 03, 2011
While the nation – and the world – was buzzing with news of September 11 mastermind Osama bin Laden’s death, U.S. newspaper websites experienced surges in traffic as the news broke, while production teams added extra editions and saw substantial bumps in single-copy sales on the print side. In south Florida, online activity hit a high note right after President Obama’s historic speech revealing that bin Laden had been killed by American troops, according to Chris Tiedje, social media coordinator of the Sun Sentinel Media Company.
February 01, 2011
Much of the industry’s circulation declines have been tagged as a byproduct of newspapers making a conscious decision to become more reliant on readers as a source of revenue. This study confirms that the circulation losses due to higher single copy prices are substantial and lasting. It also provides a status report on single copy sales trends and identifies how the trends have been impacted by the higher prices and to what extent the losses vary among newspapers.
December 06, 2010
Industry changes and economic efficiencies have pushed single copy distribution operations to form newspaper partnerships that address traditional concerns about control and preferential treatment of titles. Whether a newspaper contracts to deliver the competition, or vice versa, the road to savings and increased profit margins now means that the goal in most markets is to have one delivery vehicle going down any given street.
September 27, 2010
The biggest sales channel for single copy sales remains the convenience store category, a destination that brings in young, affluent male readers, who are prime consumers for advertisers and coveted customers for retailers. The category faces challenges that range from dealing with losses through scan based merchandising practices to getting customers in the door now that “pay at the pump” allows people to gas up and go without entering the store itself.
September 16, 2010
Whether it’s coffee and a paper “to go,” or pastry and a paper “for here,” partnership promotions in the dining category continue to capture customers looking for convenience and news on the run. While coffee houses, fast food chains, and local diners are generally not thought of as destinations to pick up newspapers, they do draw potential customers and offer valuable co-promotion opportunities for combination sales.
August 02, 2010
Newspapers are responding to the current challenges in marketing single copy. Capturing the occasional reader has become more challenging and success in single copy today means overcoming more obstacles. In this latest publication in the NAA Successful Circulation Strategies series you will find a cross section of newspaper marketers discussing the most pressing issues and then sharing what is working for them.
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