Tony Mineart Newspaper Merchandiser of the Year Award
Dear Colleague,
Each year, the Newspaper Association of America honors retailers who have demonstrated a long-term cooperative effort to sell and market newspapers in their stores with “Merchandiser of the Year” awards – now known as the Tony Mineart Newspaper Merchandiser of the Year Award.*
In the past, winners have been judged in categories including product promotion, creative, sales and impact for the newspaper and for the retailer. Several other newspapers were recognized for demonstrating a specific marketing expertise in display, POP, signage or out-of-the-box thinking.
Now accepting nominationsSubmit your latest retail partnership for 2011 Tony Mineart Newspaper Merchandiser of the Year Awards. The award honor retailers who have demonstrated a long-term cooperative effort to sell and market newspapers in their stores and who model the industry's cutting-edge approach to single-copy promotions. These awards are given annually to retailers from the following categories: convenience stores, grocery stores, drug stores, mass merchandisers and restaurants and other non-traditional retail outlets. The NAA Single Copy Committee reviews these nominations and selects the final winners. All nominations submitted by January 15, 2012, will be included in the 2011 Tony Mineart Newspaper Merchandiser of the Year Awards judging. Please fill out one form for each merchandiser you wish to nominate, and submit via e-mail to John Murray, NAA, and Maria Ravera, the Sacramento Bee. All contact information is listed on the nomination form. Don't forget to include electronic art files that catch the spirit of the partnership and the excitement of the promotion! If you have not previously nominated a retailer for this award and would like to review a couple of examples, review the categories you are interested in below. Download a nomination form 4 |
This could be your year to put the national spotlight on your local partnership.
This year, we ask that you take a moment to nominate one (or more) of your retailers who has been open to ideas such as co-promotions, newspaper-specific promotions or, in general, the retailer who does the best overall and ongoing job of promoting newspapers.
Perhaps the best part of participating is that everyone is a winner. In return for your nomination, NAA will provide you with a certificate and letter to present to your retailers stating that they were a finalist in the national Tony Mineart Newspaper Merchandiser of the Year competition. The certificate is a great way to let your retail partner know how much you value the relationship.
Please fill out one form for each merchandiser you wish to nominate and e-mail it, along with supporting documentation, to me and to NAA's John Murray (all contact information is provided on the nomination form). You are encouraged to be as specific as possible with results. In return you will also receive a summary of all the innovative and successful ideas and partnerships from dozens of newspapers.
Thank you for your support and your commitment to marketing our newspapers and to sharing your success stories with your newspaper colleagues.
Sincerely,
Maria Ravera
Director of Audience Development
The Sacramento Bee
2010 award winners
Convenience Stores: 7-Eleven was selected for multiple successful promotions and its mutually supportive relationship with The Sacramento Bee, Sacramento CA.
Drugs Stores: Walgreens was identified for its outstanding role as merchandising partner with newspapers nationwide and specifically selected for promotions with the San Francisco Chronicle
Grocery Stores: Kroger was noted for its ongoing successful partnership with The Enquirer, Cincinnati OH
Restaurants: Dunkin Donuts was selected for multiple promotional partnerships with the Wilmington News Journal, Wilmington DE.
Market Wide Promotion: Transit Authority of River City was chosen for its ongoing success with the Louisville Courier-Journal.
Best Promotional Pricing Program: Byrne Dairy was selected based upon it regional effort with the Rochester Democrat/Chronicle & The Post –Standard in Syracuse NY.
Most Creative Promotion: Landmark Industries / Timewise food stores was chosen for its “Win Free Gas for a Year” promotion with the Houston Chronicle.
Best Smaller Market Promotion: Bloomington Parks and Recreations was selected for a small town doing things in a big way with The Herald Times in Bloomington IN.
Get details on last year's winners and their programs 4
*N AA renamed the award The Tony Mineart Newspaper Merchandiser of the Year Award to recognize Mineart's dedication to the newspaper industry, as well as his leadership in fostering expertise in newspaper merchandising and growing readership. Mineart helped conceive and launch the award in 2000.
First Published: December 08, 2011