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Latest DIGITAL MEDIA Topics & Tools

What newspapers should know about beacons

January 28, 2015

Beacons are sending a message loud and clear: They have the power to transform the mobile app experience. As more businesses install beacons, now is a good time to look at what the technology holds for the newspaper industry.

Using Social Media to Drive Traffic and Increase Revenue

December 08, 2014

Social media outlets such as Facebook and Twitter have become go-to platforms for newspapers hoping to expand their reach and generate revenue. But some newspapers have yet to realize how these outlets can drive new audiences and help them take advantage of advertising opportunities.

Columbia Missourian: 'Significant' revenue from Google Surveys

December 03, 2014

Feedback from readers and advertisers has been positive, the newspaper's marketing manager says.

New version of Project Largo to be more flexible, mobile-friendly

November 25, 2014

The Investigative News Network will publicly release the new version early next year.

Mobile and Young Women Push Newspaper Digital Audience to New Heights

November 24, 2014

The newspaper digital audience—adult unique visitors in the U.S. engaged with U.S. newspaper digital content— increased 17% in October 2014 to 166 million from 142 million in October 2013. It is a gain of 24 million. In the ten months from January to October, the number of unique visitors engaged with newspaper digital content increased by 20 million.