May 31, 2012
NAA’s Paid Digital Content Benchmarking Study, undertaken during spring 2012, is designed as a first step in gauging the impact of newspapers’ digital-content subscription strategies.
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Latest DIGITAL MEDIA Topics & Tools
November 11, 2013
MATTaboutJAX isn’t just a video series. The brand really represents a re-imagining of the type of content that newspapers can create digitally, and a re-imagining of how to interact with the public.
Matt Pittman, a former broadcaster and radio disc jockey, was hired by The Florida Times-Union to experiment and try something that is a departure from traditional newspaper fare. His video projects take him to bars, symphonies, charity events, sports games and more. And then he presents the completed product as an entertaining, first-person perspective on the activity, in two minutes or less with music and commentary. There aren’t limits to what he’ll cover or where he’ll go so long as it’s interesting and fresh for the audience, he said.
November 05, 2013
A crime-mapping database launched in 2007 became so popular with users that it was an easy decision for the St. Paul Pioneer Press to take the application to the next level. The Digital First paper launched a new crime app in August, which allows users to view crime trends in their neighborhood and surrounding areas via an interactive map and searchable database.
October 24, 2013
The metered model is the dominant paid content strategy adopted by U.S. newspapers so far. However, isn’t the only tactic being tried. A handful of metropolitan newspapers have recently launched two websites – one paid and one free – as a way of satisfying two different audience sets and building out two distinct brands.
October 08, 2013
There has been no shortage of paywall news the past month with the end of The Dallas Morning News paywall following the fall of San Francisco Chronicle paywall just four months after its launch. However, talking exclusively about paywalls may ignore other opportunities to generate revenue.
Last week, The Morning News shuttered its paywall in favor of a premium subscription strategy. Unlike its hard paywall with no metered access and no way to sneak through, which launched in 2011, all content will be available online for free. Readers can now opt to pay for a premium digital experience which includes “enhanced design and navigation, limited advertising, and access to unique subscriber benefits.
May 21, 2013
As more newspapers decide to charge for their digital content, media executives are facing a tough question: what are the best ways to convince customers to pay for digital access and content that was previously available for free?
Many are finding success in comprehensive pricing structures that include both print and digital, as well as in proactive marketing efforts highlighting the value of the newspaper’s offerings, especially on digital platforms. Bolstering coverage and offering more services also has been an effective way for newspapers to spur digital sign-ups.