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Latest DIGITAL MEDIA Topics & Tools

Improving Digital Subscription Adoption: A Look at Two Newspaper Approaches

November 19, 2015

Newspapers offer subscribers content beyond print through digital offerings. Oftentimes, having readers adopt content on digital platforms can be a challenge. Two newspapers, The Sacramento Bee and The Atlanta Journal-Constitution, have successfully leveraged their digital products through several strategies.  While both of their approaches are different, both newspapers have seen growth in digital subscribers and net revenue.

The Coral Project’s New Tool will Help Publishers Identify Valued Contributors

November 04, 2015

The Coral Project is launching their first product, an open-source “listening” tool to help better connect news publishers with the readers who frequently comment and contribute to their websites.

20 Tweetable Truths About the Newspaper Industry

October 27, 2015

NAA has compiled a list of “20 Tweetable Truths” for you to share on your newspaper’s Twitter account, including facts and figures about the state of print and digital newspapers and examples of the many positive developments taking place in the industry.

Gannett and Ancestry.com Partnership Puts News Archives at Readers’ Fingertips

October 26, 2015

Gannett now delivers digital newspaper content from the past directly to readers, allowing them to step back in time and experience the news dating as far back as the 1800’s, without leaving the comfort of their homes.

How publishers can use LIONshare, a digital-media planning tool

September 22, 2015

A new digital-media planning platform can help news publishers bring in advertising revenue. The Donald W. Reynolds Journalism Institute (RJI) and LION Digital Media recently launched LIONshare. The platform allows publishers to put their new products and services in front of advertisers and media planners easily and quickly.