May 31, 2012
NAA’s Paid Digital Content Benchmarking Study, undertaken during spring 2012, is designed as a first step in gauging the impact of newspapers’ digital-content subscription strategies.
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Latest DIGITAL MEDIA Topics & Tools
May 21, 2013
As more newspapers decide to charge for their digital content, media executives are facing a tough question: what are the best ways to convince customers to pay for digital access and content that was previously available for free?
Many are finding success in comprehensive pricing structures that include both print and digital, as well as in proactive marketing efforts highlighting the value of the newspaper’s offerings, especially on digital platforms. Bolstering coverage and offering more services also has been an effective way for newspapers to spur digital sign-ups.
January 28, 2013
So long, ad servers. Hello, ad tech stacks. An amorphous term to describe so-called “end-to-end” solutions that encompass the full digital advertising lifecycle – from buying and optimizing to serving and measuring – the ad technology stack has become the latest digital buzz term. For newspapers, the advent of more comprehensive tools has opened the door to significant changes in digital advertising operations.
January 28, 2013
In spring 2012, brainstorming began for a new product to add to the already extensive AZ Central portfolio without duplicating any of the existing products. The goal was to demonstrate value to the market in a whole new way. It didn’t take long to look to the tablet – and to create a publication specifically tailored to it. AZ Today, which launched in December 2012, is the result. It’s best described as a nightly newsmagazine that seeks to both inform and entertain users with what’s inside.
January 09, 2013
As news consumers continue to move more and more toward using digital platforms, newspapers are increasingly focused on finding new ways to sell digital assets. Many are finding that simply asking legacy salespeople to add digital products to their plate is not the answer. So how are small newspapers handling this shifting need to sell digital?
December 26, 2012
Academics and newspaper leaders gathered at the Donald W. Reynolds Journalism Institute at the University of Missouri on Dec. 7 for a day of sessions and discussions focused on tablets and other mobile news-delivery systems.