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Home > Topics & Tools > Digital Media

DIGITAL MEDIA

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Latest DIGITAL MEDIA Topics & Tools

173 Million Adults Engaged with Newspaper Digital Content in January

March 05, 2015

The digital audience engaged with newspaper content reached a new peak in January 2015, totaling 173 million adult unique visitors. The count is a 19% increase from the 146 million unique visitors measured by comScore in January 2014..

The Albany Times Union launches paywall

March 02, 2015

The Albany Times Union hopes their newly implemented paywall subscriber program will help establish a digital relationship with readers instead of only focusing on generating revenue. The idea behind the Times Union digital membership product, timesunionPLUS, which launched in late January, is to engage with their audience online by creating a premium section on its website full of exclusive content.

San Antonio Express-News generates mobile revenue with help from Saambaa

February 09, 2015

Hearst’s San Antonio Express-News found a way to successfully engage millennials and generate mobile revenue in less than a year thanks to saambaa, a mobile entertainment platform.

What newspapers should know about beacons

January 28, 2015

Beacon technology enables publishers to actively and passively interact with their mobile audience in innovative ways. The technology also can be used to gain a better understanding of audience members, based on which beacons they encounter. This audience understanding can bolster mobile content and ad strategies.

Using Social Media to Drive Traffic and Increase Revenue

December 08, 2014

Social media outlets such as Facebook and Twitter have become go-to platforms for newspapers hoping to expand their reach and generate revenue. But some newspapers have yet to realize how these outlets can drive new audiences and help them take advantage of advertising opportunities.