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CMS Considerations

February 09, 2012

For newspapers, overhauling content management systems is about much more than updating old technology and combining systems. A new CMS speeds up workflow and makes a publication platform-agnostic, with the ability to publish anywhere and accommodate future digital advancements. "CMS Considerations" details not only the reasons why there's been so much activity in the CMS field, but also all that newspapers must take into account to ensure a smooth transition.

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Latest DIGITAL MEDIA Topics & Tools

Newspapers pinning hopes on Pinterest

February 21, 2012

To say there’s been interest in Pinterest lately would be like calling the buzz around New York Knicks standout Jeremy Lin somewhat enthusiastic. The social network became hot in a hurry, shooting to the top of the social media pyramid alongside Facebook and Twitter. Among the stiletto photos and book-cover shots, news organizations are also in the mix of early adopters. Magazines, with their heavy emphasis on color photographs and aesthetically pleasing graphics, are a natural fit for the platform. But a smaller number of newspapers are also experimenting with Pinterest.

CMS Considerations

February 09, 2012

For newspapers, overhauling content management systems is about much more than updating old technology and combining systems. A new CMS speeds up workflow and makes a publication platform-agnostic, with the ability to publish anywhere and accommodate future digital advancements. "CMS Considerations" details not only the reasons why there's been so much activity in the CMS field, but also all that newspapers must take into account to ensure a smooth transition.

Owning Online Promotions: How newspapers can lead this revenue category

February 07, 2012

As we start 2012, online promotions continue to present an exciting revenue opportunity for newspapers. Like advertising, online promotions – such as contests, deals, coupons and sweepstakes – often increase consumer awareness of an advertiser. However, online promotions go beyond advertising by encouraging measurable consumer engagement and interaction with advertisers with incentives – such as entering a contest, “liking” an advertiser on Facebook or purchasing a deal, which brings consumers into the advertiser’s store.

The Times-Tribune Case Study

February 03, 2012

Over the years, management at Times-Shamrock Communications has debated the issue of newspapers charging for online content, questioning whether the free-site approach was the right one.

"We never came to a definitive answer,” said Edward Pikulski, the company’s content development manager. “When the technology became available to charge, and in a pretty seamless way for the customer – without implementing a really hard pay wall – we became very intrigued.”

Replacing Lost Recruitment Ads: A newspaper’s thriving partnership with RealMatch

February 02, 2012

In a tough economy where acquiring new recruitment advertisers has become more difficult, our newspaper, the Standard-Examiner in Ogden, Utah, has been consistently winning between 10 and 12 new recruitment advertisers per month for the past three years. This total includes an average of five new accounts per month located outside of our newspaper's geographic area. This increase is due to a new online solution that has greatly increased the responses our recruitment advertisers receive, which has also offered our newspaper a variety of upsell opportunities.