Latest DIGITAL MEDIA Topics & Tools
March 05, 2015
The digital audience engaged with newspaper content reached a new peak in January 2015, totaling 173 million adult unique visitors. The count is a 19% increase from the 146 million unique visitors measured by comScore in January 2014..
March 02, 2015
The Albany Times Union hopes their newly implemented paywall subscriber program will help establish a digital relationship with readers instead of only focusing on generating revenue.
The idea behind the Times Union digital membership product, timesunionPLUS, which launched in late January, is to engage with their audience online by creating a premium section on its website full of exclusive content.
February 09, 2015
Hearst’s San Antonio Express-News found a way to successfully engage millennials and generate mobile revenue in less than a year thanks to saambaa, a mobile entertainment platform.
January 28, 2015
Beacon technology enables publishers to actively and passively interact with their mobile audience in innovative ways. The technology also can be used to gain a better understanding of audience members, based on which beacons they encounter. This audience understanding can bolster mobile content and ad strategies.
December 08, 2014
Social media outlets such as Facebook and Twitter have become go-to platforms for newspapers hoping to expand their reach and generate revenue.
But some newspapers have yet to realize how these outlets can drive new audiences and help them take advantage of advertising opportunities.