Displaying 1 - 10 of 25
September 22, 2015
A new digital-media planning platform can help news publishers bring in advertising revenue. The Donald W. Reynolds Journalism Institute (RJI) and LION Digital Media recently launched LIONshare. The platform allows publishers to put their new products and services in front of advertisers and media planners easily and quickly.
August 19, 2015
A new engagement tool, NewsPix, makes it possible for readers to constantly return to their preferred newspapers’ website and help news organizations create deeper relationships with their online audiences at the same time.
July 22, 2015
A new domain name may help journalists and media companies better connect with their readers. Rightside, a provider of domain name services, recently announced the availability of .news Web addresses.
June 24, 2015
The publishing business has much in common with the three wings of the federal government. Just as the legislative, executive and judicial branches have a mutually dependent yet contentious relationship, the editorial, audience and advertising functions within a publishing company must act in concert while pursuing their individual objectives.
June 11, 2015
The Associated Press made an announcement nearly a year ago that captured the imagination of journalists across the country. NAA caught up with Lou Ferrara, the AP managing editor who leads automation efforts, this week to get a quick update.
June 03, 2015
At the session entitled "Good. Better. Best?" Tuesday at the World News Media Congress in Washington, D.C., two executives driving the leading edge of transformation in their companies offered an inside peek at how technology is revolutionizing their operations.
June 02, 2015
Three legacy media publishers took the stage at the World News Media Congress in Washington, D.C., Monday to discuss how their companies have managed to grow as they have faced digital transformations.
May 19, 2015
The Charlotte Observer is finding success with its CharlotteFive, a digital product that appeals to millennials. The website and email newsletter share the city's top five news and entertainment stories each weekday morning.
April 27, 2015
Calkins Media has transformed how it distributes local news since three of its daily newspapers began delivering content through Amazon Fire TV and Roku.
December 03, 2014
Feedback from readers and advertisers has been positive, the newspaper's marketing manager says.