Related Resources
Select panels at NAA mediaXchange 2011 focused on mobile innovations.
Session Coverage 4
Speaker Presentations 4
Webinars
Recent Webinar:
NAA Multiplatform Study
May 15, 2012
More Events 4
MOBILE
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March 12, 2012
NAA's Mobile Practices Network, started in 2011, gives executives at U.S. newspapers a setting and means to discuss what their organizations are doing in the mobile space. Members hold a conference call on the first Tuesday of every month, at 2 p.m. ET, to share approaches, research and innovations around areas such as smartphone and tablet app development, mobile Web usage, video and SMS. The links below contain detailed minutes from these calls.
November 28, 2011
QR codes have been used over the past year to do everything from market feature films to teach history buffs about their favorite monuments, or even to bolster self-promotion via QR code stickers on T-shirts and barcodes on personal business cards. The Oklahoman, too, is making QR codes an important tool in the expansion of their digital offerings. Their digital leaders view the codes as an important connection between the print product and the pervasiveness of mobile devices.
November 28, 2011
Before 2009 Evan Benn was barely into beer. Then he came to the St. Louis Post-Dispatch and, through a series of staffing switches, ended up the newspaper’s beer writer. In addition to a print column about the sudsy subject, Benn has a well-read Hip Hops blog, a Twitter account, a dedicated Facebook page and even a book chronicling St. Louis’s hefty beer scene. Then at the end of 2010, Benn decided it would be wise to expand his brand even further, to mobile.
November 01, 2011
More and more newspapers are adding specialized mobile applications to their array of digital products that veer outside of traditional news articles and photos. From sports themes to event-driven apps or guides to the cities their reporters cover, these specialized offerings tend to be geared toward audience interests and place a primary emphasis on utility. Here’s a profile of what’s out there.
October 24, 2011
Scripps’ largest newspaper, the Commercial Appeal, just launched a paid, cross-platform digital strategy that rewards print subscribers and includes a five-app suite of mobile and Web products. The technology consultant who made it happen explains the process and thinking behind the bold approach.
October 07, 2011
Name a subject matter and, as the saying suggests, there’s an app for that. This maxim goes for matters of health, the heart, entertainment, music and more, with a half-million smartphone apps available for public consumption. Which topics, though, are striking the strongest chords with the public? Research is showing that the more useful in everyday life and the narrower in focus, the better the app’s traction.
March 18, 2011
What’s the difference between selling ads into the rapidly proliferating world of mobile apps and selling ads for a website optimized to be viewed on a smart phone or tablet? In a local market, perhaps more buzz — at least at first — but over time, it’s becoming increasingly clear that mobile advertising, like content, is often platform agnostic.
March 18, 2011
The proliferation of smartphones and tablet devices is creating exciting new opportunities for newspapers. From the mobile Web to the development of apps, newspapers are actively entering this new digital space. NAA is following their projects and products closely and bringing forward the latest research into mobile users.
April 08, 2010
The feature of mobile marketing that is most attractive to advertisers is also the one that poses the greatest risk for content publishers: behaviorally or geographically targeted messages.
When practitioners euphemistically talk about targeting, what they really mean is that the advertiser knows enough about the consumer to be able to predict what kind of ad will grab attention and convince shoppers to spend money.
April 08, 2010
A single scene in the 2002 Steven Spielberg movie “Minority Report”, a sci-fi action thriller, stands out in the minds of many online newspaper professionals. The scene shows the Holy Grail of location-based, personalized, mobile advertising. John Anderton, played by Tom Cruise, walks through a futuristic world crowded with digital advertising that calls out to his character by name, enticing him with everything from new cars to soft drinks, all available just down the street.
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