Select panels at NAA mediaXchange 2011 focused on mobile innovations.
Session Coverage 4
Speaker Presentations 4
Displaying 1 - 10 of 26
May 05, 2014
Some observers looking to analyze data on engagement have concluded that newspaper digital content is less engaging than content offered up by other news sources.
A closer look at the data, in terms of the average time spent per visit, suggests these observers are wrong.
April 28, 2014
The audience engaging with digital content offered by newspaper media reached a new all-time high, totaling 161 million adult unique visitors in March 2014. The count represents a 19% increase from the 135 million unique visitors measured by comScore in April 2013.
Overall, newspaper digital media reached nearly eight in ten (78%) online adults in the U.S. last month.
November 19, 2012
BIA/Kelsey, a firm specializing in local media and advertising, prepared this report on the growing mobile space for an NAA member company. They are now making it available for the membership as a whole. The exclusive presentation provides a wealth of data on mobile trends, challenges and opportunities.
November 01, 2012
In Silicon Valley, a major focus at the moment is creating “mobile-first” products, as opposed to those designed for the Web or print and then retrofitted for mobile devices later. It’s with that philosophy that creation began for The Fold, the newest project out of The Washington Post Company’s WaPo Labs, according to Vijay Ravindran, chief digital officer for The Post. At its core, The Fold is a nightly newscast, broadcast at 6 p.m. from The Post newsroom. But it also diverges from most nightly newscasts and is more than just another video program or show.
October 15, 2012
A newspaper’s front page is still one of its most important assets. On days when big news breaks, passers-by study above-the-fold headlines and photos as they decide whether to buy copies of the newspaper. And newspapers report that people make those purchases much more often on breaking news days than on regular days. The front page can be an incredible marketing tool in alerting these new readers – along with regular subscribers – to the other products a newspaper offers along with its traditional print edition.
October 10, 2012
NAA's Mobile Practices Network, started in 2011, gives executives at U.S. newspapers a setting and means to discuss what their organizations are doing in the mobile space. Members hold a conference call on the first Tuesday of every month, at 2 p.m. ET, to share approaches, research and innovations around areas such as smartphone and tablet app development, mobile Web usage, video and SMS. The links below contain detailed minutes from these calls.
November 28, 2011
QR codes have been used over the past year to do everything from market feature films to teach history buffs about their favorite monuments, or even to bolster self-promotion via QR code stickers on T-shirts and barcodes on personal business cards. The Oklahoman, too, is making QR codes an important tool in the expansion of their digital offerings. Their digital leaders view the codes as an important connection between the print product and the pervasiveness of mobile devices.
November 28, 2011
Before 2009 Evan Benn was barely into beer. Then he came to the St. Louis Post-Dispatch and, through a series of staffing switches, ended up the newspaper’s beer writer. In addition to a print column about the sudsy subject, Benn has a well-read Hip Hops blog, a Twitter account, a dedicated Facebook page and even a book chronicling St. Louis’s hefty beer scene. Then at the end of 2010, Benn decided it would be wise to expand his brand even further, to mobile.
November 01, 2011
More and more newspapers are adding specialized mobile applications to their array of digital products that veer outside of traditional news articles and photos. From sports themes to event-driven apps or guides to the cities their reporters cover, these specialized offerings tend to be geared toward audience interests and place a primary emphasis on utility. Here’s a profile of what’s out there.
October 24, 2011
Scripps’ largest newspaper, the Commercial Appeal, just launched a paid, cross-platform digital strategy that rewards print subscribers and includes a five-app suite of mobile and Web products. The technology consultant who made it happen explains the process and thinking behind the bold approach.