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Mobile and Young Women Push Newspaper Digital Audience to New Heights

November 24, 2014

The newspaper digital audience—adult unique visitors in the U.S. engaged with U.S. newspaper digital content— increased 17% in October 2014 to 166 million from 142 million in October 2013. It is a gain of 24 million. In the ten months from January to October, the number of unique visitors engaged with newspaper digital content increased by 20 million.

Newspaper Digital Audience Hits New Peak

September 29, 2014

The audience engaged with newspaper digital content reached a new peak in August 2014, totaling 164 million unique visitors, an 18% increase from August a year ago.

The newspaper industry is stronger online than you think

May 05, 2014

Some observers looking to analyze data on engagement have concluded that newspaper digital content is less engaging than content offered up by other news sources.

A closer look at the data, in terms of the average time spent per visit, suggests these observers are wrong.

Mobile-exclusive use surges among young adults

April 28, 2014

The audience engaging with digital content offered by newspaper media reached a new all-time high, totaling 161 million adult unique visitors in March 2014. The count represents a 19% increase from the 135 million unique visitors measured by comScore in April 2013.

Overall, newspaper digital media reached nearly eight in ten (78%) online adults in the U.S. last month.

BIA/Kelsey: Mobile-Local Trends, Opportunities and Challenges

November 19, 2012

BIA/Kelsey, a firm specializing in local media and advertising, prepared this report on the growing mobile space for an NAA member company. They are now making it available for the membership as a whole. The exclusive presentation provides a wealth of data on mobile trends, challenges and opportunities.

The Washington Post banks on ‘cord cutters’ with next-generation video programming

November 01, 2012

In Silicon Valley, a major focus at the moment is creating “mobile-first” products, as opposed to those designed for the Web or print and then retrofitted for mobile devices later. It’s with that philosophy that creation began for The Fold, the newest project out of The Washington Post Company’s WaPo Labs, according to Vijay Ravindran, chief digital officer for The Post. At its core, The Fold is a nightly newscast, broadcast at 6 p.m. from The Post newsroom. But it also diverges from most nightly newscasts and is more than just another video program or show.

How newspapers use front pages to market social media and mobile offerings

October 15, 2012

A newspaper’s front page is still one of its most important assets. On days when big news breaks, passers-by study above-the-fold headlines and photos as they decide whether to buy copies of the newspaper. And newspapers report that people make those purchases much more often on breaking news days than on regular days. The front page can be an incredible marketing tool in alerting these new readers – along with regular subscribers – to the other products a newspaper offers along with its traditional print edition.

NAA Mobile Practices Network

October 10, 2012

NAA's Mobile Practices Network, started in 2011, gives executives at U.S. newspapers a setting and means to discuss what their organizations are doing in the mobile space. Members hold a conference call on the first Tuesday of every month, at 2 p.m. ET, to share approaches, research and innovations around areas such as smartphone and tablet app development, mobile Web usage, video and SMS. The links below contain detailed minutes from these calls.

Extending Content: The Oklahoman’s QR code push

November 28, 2011

QR codes have been used over the past year to do everything from market feature films to teach history buffs about their favorite monuments, or even to bolster self-promotion via QR code stickers on T-shirts and barcodes on personal business cards. The Oklahoman, too, is making QR codes an important tool in the expansion of their digital offerings. Their digital leaders view the codes as an important connection between the print product and the pervasiveness of mobile devices.

An Untapped Market: The St. Louis Post-Dispatch’s beer app

November 28, 2011

Before 2009 Evan Benn was barely into beer. Then he came to the St. Louis Post-Dispatch and, through a series of staffing switches, ended up the newspaper’s beer writer. In addition to a print column about the sudsy subject, Benn has a well-read Hip Hops blog, a Twitter account, a dedicated Facebook page and even a book chronicling St. Louis’s hefty beer scene. Then at the end of 2010, Benn decided it would be wise to expand his brand even further, to mobile.

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