Select panels at NAA mediaXchange 2011 focused on mobile innovations.
Session Coverage 4
Speaker Presentations 4
Displaying 1 - 10 of 34
May 14, 2015
News organizations can figure out how to define their relationships with social media platforms. They can look to the liminal (in-between) press for insights.
May 11, 2015
The Washington Post is experimenting with the way mobile readers get their news. Last week, the Post announced the launch of their new mobile web version to offer a fresh and engaging news experience to their national growing audience.
April 28, 2015
The digital audience engaged with newspaper content reached a new peak in March 2015, totaling 176 million adult unique visitors. The count is a 10% increase from the 161 million unique visitors measured by comScore in March 2014.
March 05, 2015
The digital audience engaged with newspaper content reached a new peak in January 2015, totaling 173 million adult unique visitors. The count is a 19% increase from the 146 million unique visitors measured by comScore in January 2014..
February 09, 2015
Hearst’s San Antonio Express-News found a way to successfully engage millennials and generate mobile revenue in less than a year thanks to saambaa, a mobile entertainment platform.
January 28, 2015
Beacon technology enables publishers to actively and passively interact with their mobile audience in innovative ways. The technology also can be used to gain a better understanding of audience members, based on which beacons they encounter. This audience understanding can bolster mobile content and ad strategies.
November 24, 2014
The newspaper digital audience—adult unique visitors in the U.S. engaged with U.S. newspaper digital content— increased 17% in October 2014 to 166 million from 142 million in October 2013. It is a gain of 24 million. In the ten months from January to October, the number of unique visitors engaged with newspaper digital content increased by 20 million.
September 29, 2014
The audience engaged with newspaper digital content reached a new peak in August 2014, totaling 164 million unique visitors, an 18% increase from August a year ago.
May 05, 2014
Some observers looking to analyze data on engagement have concluded that newspaper digital content is less engaging than content offered up by other news sources.
A closer look at the data, in terms of the average time spent per visit, suggests these observers are wrong.
April 28, 2014
The audience engaging with digital content offered by newspaper media reached a new all-time high, totaling 161 million adult unique visitors in March 2014. The count represents a 19% increase from the 135 million unique visitors measured by comScore in April 2013.
Overall, newspaper digital media reached nearly eight in ten (78%) online adults in the U.S. last month.