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Home > Topics & Tools > Digital Media > Paid Content

Paid Content

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Improving Digital Subscription Adoption: A Look at Two Newspaper Approaches

November 19, 2015

Newspapers offer subscribers content beyond print through digital offerings. Oftentimes, having readers adopt content on digital platforms can be a challenge. Two newspapers, The Sacramento Bee and The Atlanta Journal-Constitution, have successfully leveraged their digital products through several strategies.  While both of their approaches are different, both newspapers have seen growth in digital subscribers and net revenue.

Gannett and Ancestry.com Partnership Puts News Archives at Readers’ Fingertips

October 26, 2015

Gannett now delivers digital newspaper content from the past directly to readers, allowing them to step back in time and experience the news dating as far back as the 1800’s, without leaving the comfort of their homes.

Inside The Atlanta Journal-Constitution's podcast series, 'Breakdown'

July 10, 2015

The Atlanta Journal-Constitution is taking on a form of storytelling outside of their traditional print and digital methods to add dimension to powerful stories and have a greater impact with readers: podcasting.

The Albany Times Union launches paywall

March 02, 2015

The Albany Times Union hopes their newly implemented paywall subscriber program will help establish a digital relationship with readers instead of only focusing on generating revenue. The idea behind the Times Union digital membership product, timesunionPLUS, which launched in late January, is to engage with their audience online by creating a premium section on its website full of exclusive content.

How is the two-website paid model faring for newspapers?

October 24, 2013

The metered model is the dominant paid content strategy adopted by U.S. newspapers so far. However, isn’t the only tactic being tried. A handful of metropolitan newspapers have recently launched two websites – one paid and one free – as a way of satisfying two different audience sets and building out two distinct brands.

Perfecting the paywall, then going beyond it

October 08, 2013

There has been no shortage of paywall news the past month with the end of The Dallas Morning News paywall following the fall of San Francisco Chronicle paywall just four months after its launch. However, talking exclusively about paywalls may ignore other opportunities to generate revenue.

Last week, The Morning News shuttered its paywall in favor of a premium subscription strategy. Unlike its hard paywall with no metered access and no way to sneak through, which launched in 2011, all content will be available online for free. Readers can now opt to pay for a premium digital experience which includes “enhanced design and navigation, limited advertising, and access to unique subscriber benefits.

Developing and Executing a Paid Digital Revenue Strategy

May 21, 2013

As more newspapers decide to charge for their digital content, media executives are facing a tough question: what are the best ways to convince customers to pay for digital access and content that was previously available for free? Many are finding success in comprehensive pricing structures that include both print and digital, as well as in proactive marketing efforts highlighting the value of the newspaper’s offerings, especially on digital platforms. Bolstering coverage and offering more services also has been an effective way for newspapers to spur digital sign-ups.

Digital Planning Dashboards

November 12, 2012

NAA and Mather Economics, have collaborated on dashboards that will help newspapers run various pricing and metering scenarios to inform their paid content strategies. As a business planning tool, the dashboards are an excellent means of visualizing trade-offs between different business strategies.

Paid Content Chart

August 09, 2012

NAA is tracking newspapers that have implemented digital content strategies, including approach, cost to print subscribers, launch date and a link to coverage of the launch. If your newspaper is not listed, please contact Dena Levitz.

Paid Digital Content Benchmarking Study

May 31, 2012

NAA’s Paid Digital Content Benchmarking Study, undertaken during spring 2012, is designed as a first step in gauging the impact of newspapers’ digital-content subscription strategies.

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