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NAA Podcast: A look at newspapers and social media
Beth Lawton discusses emerging social media as they relate to the newspaper industry.

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Using Social Media to Drive Traffic and Increase Revenue

December 08, 2014

Social media outlets such as Facebook and Twitter have become go-to platforms for newspapers hoping to expand their reach and generate revenue. But some newspapers have yet to realize how these outlets can drive new audiences and help them take advantage of advertising opportunities.

Cox Media Group cooks up America’s News Feed

September 15, 2014

In April 2013, Cox Media Group launched Rare.us, a digital-only property that had executives within the company excited about the future. While the site delivered visitor counts in the six-figures per month in 2013, that number swelled to 20 million for August of this year.

MATTaboutJAX: The Florida Times-Union thinks outside the box with fun, creative video series

November 11, 2013

MATTaboutJAX isn’t just a video series. The brand really represents a re-imagining of the type of content that newspapers can create digitally, and a re-imagining of how to interact with the public.

Matt Pittman, a former broadcaster and radio disc jockey, was hired by The Florida Times-Union to experiment and try something that is a departure from traditional newspaper fare. His video projects take him to bars, symphonies, charity events, sports games and more. And then he presents the completed product as an entertaining, first-person perspective on the activity, in two minutes or less with music and commentary. There aren’t limits to what he’ll cover or where he’ll go so long as it’s interesting and fresh for the audience, he said. 

Crime reporting meets data journalism at the St. Paul Pioneer Press

November 05, 2013

A crime-mapping database launched in 2007 became so popular with users that it was an easy decision for the St. Paul Pioneer Press to take the application to the next level. The Digital First paper launched a new crime app in August, which allows users to view crime trends in their neighborhood and surrounding areas via an interactive map and searchable database.

How publishers can and should be taking advantage of reddit

September 10, 2012

It’s amazing how the leader of the free world appearing on a digital platform can get people talking about the medium’s significance and potential.

Just ask reddit. The social news website, which is owned by Advance Publications, has been around for seven years, soaring in popularity particularly over the last year. But what really catapulted reddit into the mainstream was a surprise AMA (Ask Me Anything) with President Barack Obama.

Social Media Opportunities

August 24, 2012

Frank N. Magid Associates and the University of Missouri – Columbia School of Journalism partnered early in 2012 on a national study to analyze the behavior of 2,000 social media users. They agreed to share the results of the study with NAA members. The goal was to help better understand the social media opportunities for local media companies.

Digital drives initial newspaper coverage of Colorado shooting

July 20, 2012

This morning, the nation woke up to another horrific shooting incident, this time at a movie theater in Aurora, Colo. How the news was reported, presented and disseminated, though, was far different than it was just five years ago.

Update: Publications' growing interest in Pinterest

June 11, 2012

By spring 2012 more than 100 U.S. newspapers have added Pinterest to their arsenal of products. The move is a way to showcase aesthetically pleasing photography and connect with new and existing readers on lifestyles topics, not to mention drive traffic back to their main websites.

Newspapers pinning hopes on Pinterest

February 21, 2012

To say there’s been interest in Pinterest lately would be like calling the buzz around New York Knicks standout Jeremy Lin somewhat enthusiastic. The social network became hot in a hurry, shooting to the top of the social media pyramid alongside Facebook and Twitter. Among the stiletto photos and book-cover shots, news organizations are also in the mix of early adopters. Magazines, with their heavy emphasis on color photographs and aesthetically pleasing graphics, are a natural fit for the platform. But a smaller number of newspapers are also experimenting with Pinterest.

Right in front of us

November 17, 2011

Most of us need every finger and toe to count the times we have brainstormed with others, assembled focus groups, charted other newspapers’ efforts or simply wished for success on that elusive goal: attracting the younger reader. It’s been at least a two-decade quest – probably longer. But in recent years, as readers’ habits changed and the subscription base aged, it’s taken on even greater urgency.

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